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Logistics · head to head

Turvo vs Uber Freight

Turvo logo

Turvo

Logistics

Collaborative TMS for freight brokers and 3PLs, owned by cold chain operator Lineage

From
On request
Rated
-
Full reviewWebsite
Uber Freight logo

Uber Freight

Logistics

Managed transportation and brokerage built on the Transplace business Uber bought for about 2.25 billion dollars

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Turvo turvo is owned by Lineage, a large cold storage and logistics operator, so competing 3PLs are placing operational and rate data with a platform under a competitor group; the separation is contractual, not structural.; Uber Freight managed transportation puts the carrier relationships, the rate history and the operating knowledge inside the provider, so bringing the function back in house later means rebuilding all three from a standing start.
  • They diverge on capability: Turvo covers Shared shipment feed, Uber Freight covers Managed transportation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Turvo and Uber Freight actually diverge.

Attributes where Turvo and Uber Freight differ
AttributeTurvoUber Freight

Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Web, iOS, Android, API), user rating (Not yet rated), category (Logistics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Turvo

  • Shared shipment feed
  • Order and load management
  • Carrier sourcing
  • Driver mobile app
  • Accounting and settlement
  • Open API
  • Analytics

Only in Uber Freight

  • Managed transportation
  • Network TMS
  • Instant spot pricing
  • Powerloop trailer pool
  • Carrier app
  • Shipper analytics

What people use each for

The jobs each tool is most often brought in to do.

Turvo

  • A mid-sized freight brokerage trying to raise loads per operator without adding dispatch headcountnot Uber Freight
  • A 3PL that wants its shipper customers to see live load status without building and maintaining a customer portalnot Uber Freight
  • A shipper with an in-house brokerage arm needing one system for both managed transport and purchased capacitynot Uber Freight
  • A carrier-facing operation replacing email and phone check calls with structured status events tied to the load recordnot Uber Freight

Uber Freight

  • A large shipper that wants to outsource the transportation department rather than licence a TMS and staff itnot Turvo
  • A shipper needing spot truckload capacity priced instantly without running a bidnot Turvo
  • A manufacturer trying to cut detention cost at plants by moving to drop and hook trailer poolsnot Turvo
  • A shipper consolidating a fragmented regional carrier base under one operating team and one set of reportsnot Turvo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Turvo

  • Turvo is owned by Lineage, a large cold storage and logistics operator, so competing 3PLs are placing operational and rate data with a platform under a competitor group; the separation is contractual, not structural.
  • No pricing is published and third-party figures vary by an order of magnitude, from a few hundred to several thousand dollars a month, which makes early budgeting guesswork.
  • The collaboration model only pays off if counterparties actually log in; brokers whose shippers and carriers stay on email get the cost of the platform without the headcount benefit.
  • Accounting and settlement are functional but thinner than dedicated brokerage back-office systems, so many customers still run a separate finance package and reconcile between them.
  • Coverage is North American truckload and less-than-truckload first; international, ocean and customs workflows are weak, so it does not suit a forwarder-led business.

Uber Freight

  • Managed transportation puts the carrier relationships, the rate history and the operating knowledge inside the provider, so bringing the function back in house later means rebuilding all three from a standing start.
  • The business is an assembly of Uber brokerage and Transplace managed services, and shippers report that the technology a managed customer uses is not the same product a spot customer sees, which complicates any evaluation based on demonstrations.
  • Uber Freight has cut staff during freight downturns, and a managed customer feels that directly because service quality depends on the size and tenure of the assigned operating team.
  • Instant pricing is a Uber Freight capacity commitment rather than a market index, so a shipper using it as a benchmark is measuring one provider appetite rather than the spot market.
  • Depth outside North American truckload is uneven, and shippers with substantial ocean, air or European road freight generally keep separate providers and separate systems.

Pricing, plan by plan

Turvo

On request
  • Turvo TMS$undefined/year
    • Quoted by user count and load volume
    • Implementation, data migration and training scoped separately
    • Annual contracts with tiered support

Uber Freight

On request
  • Managed Transportation$undefined/year
    • Outsourced transportation operations
    • Network TMS access
    • Dedicated operating team and reporting
  • Brokerage$undefined/year
    • Spot and contract truckload capacity
    • Instant priced quotes
    • Tracking and document handling

Which should you pick?

Choose Turvo if

  • You need shared shipment feed.
  • You work on Web, iOS, Android, API.
  • You also want order and load management.
Turvo review

Choose Uber Freight if

  • You need managed transportation.
  • You work on Web, iOS, Android, API.
  • You also want network tms.
Uber Freight review

Questions people ask

Is Turvo or Uber Freight better?
Neither clearly leads. Turvo starts at On request and Uber Freight at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Turvo or Uber Freight?
Turvo starts at On request and Uber Freight at On request.
Does Turvo or Uber Freight run on more platforms?
Both run on Web, iOS, Android, API, so platform support will not decide this one for you.
What is Turvo best used for?
Turvo is most often used for a mid-sized freight brokerage trying to raise loads per operator without adding dispatch headcount, a 3pl that wants its shipper customers to see live load status without building and maintaining a customer portal, a shipper with an in-house brokerage arm needing one system for both managed transport and purchased capacity, a carrier-facing operation replacing email and phone check calls with structured status events tied to the load record. Of those, a mid-sized freight brokerage trying to raise loads per operator without adding dispatch headcount and a 3pl that wants its shipper customers to see live load status without building and maintaining a customer portal are not what Uber Freight is typically brought in for.
What can Turvo do that Uber Freight cannot?
Turvo covers Shared shipment feed, Order and load management, Carrier sourcing, Driver mobile app. Uber Freight covers Managed transportation, Network TMS, Instant spot pricing, Powerloop trailer pool.

Answered from the vendors’ own pages

Turvo: Who owns Turvo?

Lineage Logistics, together with Bay Grove, acquired Turvo in June 2022. It operates as a wholly owned subsidiary and still sells under the Turvo brand.

Uber Freight: Is Uber Freight just the app?

No. Managed transportation, which came from the Transplace acquisition, is the larger part of the business for enterprise shippers.

Turvo: Is Turvo a TMS or a visibility tool?

It is a TMS with collaboration and visibility built in, rather than a visibility layer bolted onto a separate TMS.

Uber Freight: What did Uber pay for Transplace?

The 2022 deal was valued at approximately 2.25 billion dollars in cash and stock.

Turvo: Does it publish pricing?

No. Quotes are built from user counts and load volume, and implementation is separate.

Uber Freight: Is Uber Freight profitable and stable?

It is a division of Uber Technologies and took a 550 million dollar outside investment in 2023 led by Greenbriar Equity Group, which had sold Transplace to it the year before.

Turvo: Is it suitable for a shipper with no brokerage?

It can be, but the design assumes buying capacity from many carriers. A shipper with a small dedicated fleet gets less from it.

Uber Freight: Can I licence the TMS on its own?

The platform is sold as part of a managed or brokerage relationship rather than as standalone licensed software.

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