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Logistics · head to head

Locate2u vs Uber Freight

Locate2u logo

Locate2u

Logistics

One platform fee for route optimization, fleet visibility and proof of delivery

From
On request
Rated
-
Full reviewWebsite
Uber Freight logo

Uber Freight

Logistics

Managed transportation and brokerage built on the Transplace business Uber bought for about 2.25 billion dollars

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Locate2u pricing quoted in AUD, not USD, requiring currency conversion for US customers; Uber Freight managed transportation puts the carrier relationships, the rate history and the operating knowledge inside the provider, so bringing the function back in house later means rebuilding all three from a standing start.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Locate2u and Uber Freight actually diverge.

Attributes where Locate2u and Uber Freight differ
AttributeLocate2uUber Freight
Pricing modelsubscriptionquote
PlatformsWebWeb, iOS, Android, API

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Logistics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Locate2u

Nothing recorded that Uber Freight does not also cover.

Only in Uber Freight

  • Managed transportation
  • Network TMS
  • Instant spot pricing
  • Powerloop trailer pool
  • Carrier app
  • Shipper analytics

What people use each for

The jobs each tool is most often brought in to do.

Locate2u

  • Planning optimized multi-stop routes in secondsnot Uber Freight
  • Real-time GPS fleet visibility and trackingnot Uber Freight
  • Proof of delivery via signature and photo capturenot Uber Freight
  • Branded customer tracking and automated notificationsnot Uber Freight

Uber Freight

  • A large shipper that wants to outsource the transportation department rather than licence a TMS and staff itnot Locate2u
  • A shipper needing spot truckload capacity priced instantly without running a bidnot Locate2u
  • A manufacturer trying to cut detention cost at plants by moving to drop and hook trailer poolsnot Locate2u
  • A shipper consolidating a fragmented regional carrier base under one operating team and one set of reportsnot Locate2u

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Locate2u

  • Pricing quoted in AUD, not USD, requiring currency conversion for US customers
  • Starting price is AUD 1,100/month (approximately USD 730), significantly higher than many competitors

Uber Freight

  • Managed transportation puts the carrier relationships, the rate history and the operating knowledge inside the provider, so bringing the function back in house later means rebuilding all three from a standing start.
  • The business is an assembly of Uber brokerage and Transplace managed services, and shippers report that the technology a managed customer uses is not the same product a spot customer sees, which complicates any evaluation based on demonstrations.
  • Uber Freight has cut staff during freight downturns, and a managed customer feels that directly because service quality depends on the size and tenure of the assigned operating team.
  • Instant pricing is a Uber Freight capacity commitment rather than a market index, so a shipper using it as a benchmark is measuring one provider appetite rather than the spot market.
  • Depth outside North American truckload is uneven, and shippers with substantial ocean, air or European road freight generally keep separate providers and separate systems.

Pricing, plan by plan

Locate2u

On request

No published plan breakdown. See the Locate2u review.

Uber Freight

On request
  • Managed Transportation$undefined/year
    • Outsourced transportation operations
    • Network TMS access
    • Dedicated operating team and reporting
  • Brokerage$undefined/year
    • Spot and contract truckload capacity
    • Instant priced quotes
    • Tracking and document handling

Which should you pick?

Choose Locate2u if

Nothing in the data separates Locate2u from Uber Freight on the points above - pick on price and on how each one feels to use.

Locate2u review

Choose Uber Freight if

  • You need managed transportation.
  • You work on Web, iOS, Android, API.
  • You also want network tms.
Uber Freight review

Questions people ask

Is Locate2u or Uber Freight better?
Neither clearly leads. Locate2u starts at On request and Uber Freight at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Locate2u or Uber Freight?
Locate2u starts at On request and Uber Freight at On request.
Does Locate2u or Uber Freight run on more platforms?
Locate2u runs on Web. Uber Freight runs on Web, iOS, Android, API.
What is Locate2u best used for?
Locate2u is most often used for planning optimized multi-stop routes in seconds, real-time gps fleet visibility and tracking, proof of delivery via signature and photo capture, branded customer tracking and automated notifications. Of those, planning optimized multi-stop routes in seconds and real-time gps fleet visibility and tracking are not what Uber Freight is typically brought in for.
What can Locate2u do that Uber Freight cannot?
Uber Freight covers Managed transportation, Network TMS, Instant spot pricing, Powerloop trailer pool.

Answered from the vendors’ own pages

Locate2u: How much does Locate2u cost?

Locate2u's Platform plan starts at AUD 1,100/month (approximately USD 730) and scales with functionality. The Enterprise plan requires a custom quote. Optional modules for AI Agents, White Label, and API/Integrations are priced separately.

Source
Uber Freight: Is Uber Freight just the app?

No. Managed transportation, which came from the Transplace acquisition, is the larger part of the business for enterprise shippers.

Locate2u: Does Locate2u offer a free trial?

Yes, Locate2u offers a free trial period with no credit card required and full feature access to evaluate the platform before committing to a paid plan.

Source
Uber Freight: What did Uber pay for Transplace?

The 2022 deal was valued at approximately 2.25 billion dollars in cash and stock.

Locate2u: Are there additional costs for Locate2u add-ons?

Yes, optional modules are priced separately including AI Agents for dispatch and customer service, White Label custom branding, and API/Integrations for REST API and webhooks. All modules can be added to either Platform or Enterprise plans.

Source
Uber Freight: Is Uber Freight profitable and stable?

It is a division of Uber Technologies and took a 550 million dollar outside investment in 2023 led by Greenbriar Equity Group, which had sold Transplace to it the year before.

Uber Freight: Can I licence the TMS on its own?

The platform is sold as part of a managed or brokerage relationship rather than as standalone licensed software.

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