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Uber Freight logo

Uber Freight

Managed transportation and brokerage built on the Transplace business Uber bought for about 2.25 billion dollars

As of 31 August 2026, Uber Freight's pricing is not published; the vendor quotes on request. Most of Uber Freight is not the app. Softwr lists it under Logistics. Uber Freight is made by Uber Freight (Uber Technologies, Inc.), available on Web, iOS, Android, API.

Overview

What Uber Freight does

Uber Freight is the logistics arm of Uber Technologies. It operates a digital truckload brokerage with a driver facing booking app, and a managed transportation business that runs the transportation function for shippers as an outsourced service on a network transportation management system. It also offers Powerloop, a trailer pool that lets carriers drop and hook rather than wait at docks, and shipper side analytics tooling. The fact that changes an evaluation is the ownership history in reverse. Uber Freight acquired Transplace from Greenbriar Equity Group in 2022 in a deal valued at roughly 2.25 billion dollars, and Transplace, not the Uber app, is the substance of what a large shipper buys today. Greenbriar then led a 550 million dollar investment into Uber Freight in 2023 at a reported valuation around 5.3 billion dollars, so the seller of Transplace became a shareholder of the buyer. Practically, that means the managed transportation service, the network of shippers and the TMS carry Transplace lineage and processes, while spot brokerage carries Uber lineage, and the two have been integrated at different speeds in different regions. The buyers split accordingly. Large shippers buy managed transportation and effectively outsource a department. Mid size shippers buy brokered capacity a load at a time. The trade off is control: managed transportation is a multi year engagement in which the provider holds the carrier relationships and the operating data, and unwinding it later is a genuine project, not a cancellation.

What people use it for

  • A large shipper that wants to outsource the transportation department rather than licence a TMS and staff it
  • A shipper needing spot truckload capacity priced instantly without running a bid
  • A manufacturer trying to cut detention cost at plants by moving to drop and hook trailer pools
  • A shipper consolidating a fragmented regional carrier base under one operating team and one set of reports

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Uber Freight.

  • Managed transportation puts the carrier relationships, the rate history and the operating knowledge inside the provider, so bringing the function back in house later means rebuilding all three from a standing start.
  • The business is an assembly of Uber brokerage and Transplace managed services, and shippers report that the technology a managed customer uses is not the same product a spot customer sees, which complicates any evaluation based on demonstrations.
  • Uber Freight has cut staff during freight downturns, and a managed customer feels that directly because service quality depends on the size and tenure of the assigned operating team.
  • Instant pricing is a Uber Freight capacity commitment rather than a market index, so a shipper using it as a benchmark is measuring one provider appetite rather than the spot market.
  • Depth outside North American truckload is uneven, and shippers with substantial ocean, air or European road freight generally keep separate providers and separate systems.

Cross-shopped

What people choose instead of Uber Freight

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • Uber Freight logo
    Uber Freight
    vs
    Flexport logo
    Flexport

    Flexport: If your freight is mostly international ocean and air rather than domestic truckload

  • Uber Freight logo
    Uber Freight
    vs
    project44 logo
    project44

    project44: If you want carrier tracking across your existing providers instead of handing over the freight

  • Uber Freight logo
    Uber Freight
    vs
    Blue Yonder logo
    Blue Yonder

    Blue Yonder: If you would rather licence a transportation management system and run the operation yourself

Pricing

What Uber Freight costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Managed Transportation

On request

  • Outsourced transportation operations
  • Network TMS access
  • Dedicated operating team and reporting

Brokerage

On request

  • Spot and contract truckload capacity
  • Instant priced quotes
  • Tracking and document handling

Capabilities

Features

  • Managed transportation

    Uber Freight staff operate tendering, tracking and exception handling for the shipper

  • Network TMS

    Transportation management platform carried over from Transplace and used across the managed base

  • Instant spot pricing

    Priced truckload capacity bookable without a negotiation cycle

  • Powerloop trailer pool

    Preloaded trailers so carriers drop and hook instead of waiting for live loading

  • Carrier app

    Load search, booking, navigation and document capture for drivers

  • Shipper analytics

    Lane cost, acceptance and service reporting across managed volume

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Is Uber Freight just the app?

No. Managed transportation, which came from the Transplace acquisition, is the larger part of the business for enterprise shippers.

What did Uber pay for Transplace?

The 2022 deal was valued at approximately 2.25 billion dollars in cash and stock.

Is Uber Freight profitable and stable?

It is a division of Uber Technologies and took a 550 million dollar outside investment in 2023 led by Greenbriar Equity Group, which had sold Transplace to it the year before.

Can I licence the TMS on its own?

The platform is sold as part of a managed or brokerage relationship rather than as standalone licensed software.

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Softwr does not host reviews and shows no star rating for Uber Freight, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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