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Influencer Marketing · head to head

Tapfiliate vs Dovetale

Tapfiliate logo

Tapfiliate

Influencer Marketing

Cloud-based affiliate tracking software

From
$74/month
Rated
-
Full reviewWebsite
Dovetale logo

Dovetale

Influencer Marketing

Influencer marketing made simple for Shopify

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Dovetale has a free tier, so it costs nothing to try first.
  • Each has a real cost: Tapfiliate setup and configuration requires technical knowledge for API integrations; Dovetale before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)
  • They diverge on capability: Tapfiliate covers Affiliate tracking, Dovetale covers Creator discovery.

Where they differ

Only the attributes on which Tapfiliate and Dovetale actually diverge.

Attributes where Tapfiliate and Dovetale differ
AttributeTapfiliateDovetale
Starting price$74/monthFree
Pricing modelUnknownfreemium
Free tierNoYes
PlatformsWeb, CloudWeb
Founded20142006

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Tapfiliate

  • Affiliate tracking
  • Multi-level marketing
  • Recurring commissions
  • Custom branding
  • Real-time reporting
  • Stripe
  • WooCommerce
  • Zapier

Only in Dovetale

  • Creator discovery
  • Application management
  • Gift tracking
  • Affiliate links
  • Commission tracking
  • Performance analytics
  • Direct messaging
  • Shopify integration

Both cover

  • Shopify
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Tapfiliate

  • affiliate marketing managementnot Dovetale
  • Workflow automationnot Dovetale
  • Reportingnot Dovetale

Dovetale

  • Creator partnershipsnot Tapfiliate
  • Product giftingnot Tapfiliate
  • Affiliate programsnot Tapfiliate
  • Ambassador programsnot Tapfiliate

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Tapfiliate

  • Setup and configuration requires technical knowledge for API integrations
  • Limited to affiliate marketing use case; not a general marketing automation platform
  • Acquired by Admitad in 2021, which may impact future feature development roadmap

Dovetale

  • Before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)

Pricing, plan by plan

Tapfiliate

$74/month

No published plan breakdown. See the Tapfiliate review.

Dovetale

Free
  • FreeFree
    • Creator discovery
    • Application forms
    • Basic analytics
  • Premium$99/month
    • Advanced search
    • Affiliate management
    • Commission tracking

Which should you pick?

Choose Tapfiliate if

  • You need affiliate tracking.
  • You work on Web, Cloud.
  • You also want multi-level marketing.
Tapfiliate review

Choose Dovetale if

  • You need creator discovery.
  • You want to start without paying.
  • You also want application management.
Dovetale review

Questions people ask

Is Tapfiliate or Dovetale better?
Neither clearly leads. Tapfiliate starts at $74/month and Dovetale at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Tapfiliate or Dovetale?
Dovetale has a free tier; the other does not. Paid plans start at $74/month for Tapfiliate and Free for Dovetale.
Does Tapfiliate or Dovetale run on more platforms?
Tapfiliate runs on Web, Cloud. Dovetale runs on Web.
Can I use Dovetale for free?
Yes. Dovetale has a free tier, so you can try it without paying. Tapfiliate starts at $74/month.
What is Tapfiliate best used for?
Tapfiliate is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Dovetale is typically brought in for.
What can Tapfiliate do that Dovetale cannot?
Tapfiliate covers Affiliate tracking, Multi-level marketing, Recurring commissions, Custom branding. Dovetale covers Creator discovery, Application management, Gift tracking, Affiliate links. Both handle Shopify, Web support.

Answered from the vendors’ own pages

Tapfiliate: Does Tapfiliate charge transaction or success fees?

No. Tapfiliate has no success or transaction fees. Pricing is based on the subscription plan selected.

Source
Tapfiliate: What integration options does Tapfiliate support?

Tapfiliate supports over 30 plug-and-play integrations and offers REST API, S2S postback, JS pixel tracking, and coupon tracking options.

Source
Tapfiliate: What commission structures does Tapfiliate support?

Tapfiliate supports fixed commissions, percentage-based commissions, recurring commissions for SaaS, lifetime commissions, group commissions, item and category-based commissions, and multi-level marketing structures.

Source
Tapfiliate: How many languages and currencies does Tapfiliate support?

Tapfiliate supports six languages and multiple currencies, making it easy to run international affiliate programs from a single platform.

Source
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Related pages

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