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Influencer Marketing · head to head

Tapfiliate vs Audiense

Tapfiliate logo

Tapfiliate

Influencer Marketing

Cloud-based affiliate tracking software

From
$74/month
Rated
-
Full reviewWebsite
Audiense logo

Audiense

Influencer Marketing

Audience intelligence for influencer discovery

From
$948/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Tapfiliate setup and configuration requires technical knowledge for API integrations; Audiense platform is heavily Twitter-focused with limited data from other social media platforms
  • They diverge on capability: Tapfiliate covers Affiliate tracking, Audiense covers Audience segmentation.

Where they differ

Only the attributes on which Tapfiliate and Audiense actually diverge.

Attributes where Tapfiliate and Audiense differ
AttributeTapfiliateAudiense
Starting price$74/month$948/year
PlatformsWeb, CloudWeb
Founded20142011

Identical on both: pricing model (Unknown), free tier (No), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Tapfiliate

  • Affiliate tracking
  • Multi-level marketing
  • Recurring commissions
  • Custom branding
  • Real-time reporting
  • Stripe
  • Shopify
  • WooCommerce

Only in Audiense

  • Audience segmentation
  • Personality insights
  • Influencer identification
  • Affinity mapping
  • Demographics analysis
  • Interest analysis
  • Custom reports
  • Data export

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Tapfiliate

  • affiliate marketing managementnot Audiense
  • Workflow automationnot Audiense
  • Reportingnot Audiense

Audiense

  • Audience researchnot Tapfiliate
  • Influencer discoverynot Tapfiliate
  • Campaign planningnot Tapfiliate
  • Segmentationnot Tapfiliate

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Tapfiliate

  • Setup and configuration requires technical knowledge for API integrations
  • Limited to affiliate marketing use case; not a general marketing automation platform
  • Acquired by Admitad in 2021, which may impact future feature development roadmap

Audiense

  • Platform is heavily Twitter-focused with limited data from other social media platforms
  • Limited utility in markets or demographics where Twitter is not a primary social media platform
  • Free and low-tier plans severely restrict report generation to three per month
  • Limited to three segments per report on lower-tier plans
  • Missing key features on cheaper version limiting the spectrum of tasks possible

Pricing, plan by plan

Tapfiliate

$74/month

No published plan breakdown. See the Tapfiliate review.

Audiense

$948/year

No published plan breakdown. See the Audiense review.

Which should you pick?

Choose Tapfiliate if

  • You need affiliate tracking.
  • You work on Web, Cloud.
  • You also want multi-level marketing.
Tapfiliate review

Choose Audiense if

  • You need audience segmentation.
  • You also want personality insights.
Audiense review

Questions people ask

Is Tapfiliate or Audiense better?
Neither clearly leads. Tapfiliate starts at $74/month and Audiense at $948/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Tapfiliate or Audiense?
Tapfiliate starts at $74/month and Audiense at $948/year.
Does Tapfiliate or Audiense run on more platforms?
Tapfiliate runs on Web, Cloud. Audiense runs on Web.
What is Tapfiliate best used for?
Tapfiliate is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Audiense is typically brought in for.
What can Tapfiliate do that Audiense cannot?
Tapfiliate covers Affiliate tracking, Multi-level marketing, Recurring commissions, Custom branding. Audiense covers Audience segmentation, Personality insights, Influencer identification, Affinity mapping. Both handle Web support.

Answered from the vendors’ own pages

Tapfiliate: Does Tapfiliate charge transaction or success fees?

No. Tapfiliate has no success or transaction fees. Pricing is based on the subscription plan selected.

Source
Audiense: What is Audiense primarily used for?

Audiense is an Audience Intelligence platform that analyzes social media audiences. While influencer marketing is a use case, the platform primarily provides audience insights for marketing agencies, market research firms, and PR professionals.

Source
Tapfiliate: What integration options does Tapfiliate support?

Tapfiliate supports over 30 plug-and-play integrations and offers REST API, S2S postback, JS pixel tracking, and coupon tracking options.

Source
Audiense: What is the main limitation of the free or low-tier plans?

Users on Free or Twitter Marketing plans can only create three sample insights reports per month, limited to sample audiences of 10,000 members, generate only three segments, and see only 15-20 top influencers.

Source
Tapfiliate: What commission structures does Tapfiliate support?

Tapfiliate supports fixed commissions, percentage-based commissions, recurring commissions for SaaS, lifetime commissions, group commissions, item and category-based commissions, and multi-level marketing structures.

Source
Audiense: What social platforms does Audiense support?

Audiense is fundamentally centered on Twitter data as its primary offering, though it acknowledges access to additional data sources beyond Twitter.

Source
Tapfiliate: How many languages and currencies does Tapfiliate support?

Tapfiliate supports six languages and multiple currencies, making it easy to run international affiliate programs from a single platform.

Source
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Related pages

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