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Real Estate · head to head

MRI Software vs Sell.Do

MRI Software logo

MRI Software

Real Estate

Open real estate platform assembled from acquisitions, strong in different products in different countries

From
On request
Rated
-
Full reviewWebsite
Sell.Do logo

Sell.Do

Real Estate

Indian real estate CRM covering enquiry to registration, including unit inventory and post-sales collections

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: MRI Software the portfolio grew by acquisition, so products overlap, interfaces are inconsistent between lines, and moving from one MRI product to another is a migration rather than a configuration change.; Sell.Do no pricing is published, and the quote stacks a per-user fee with usage-billed AI, WhatsApp, SMS and telephony volumes, so the monthly bill is variable and hard to budget in advance.
  • They diverge on capability: MRI Software covers Commercial lease accounting, Sell.Do covers Lead aggregation.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which MRI Software and Sell.Do actually diverge.

Attributes where MRI Software and Sell.Do differ
AttributeMRI SoftwareSell.Do
PlatformsWeb, iOS, Android, WindowsWeb, iOS, Android

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in MRI Software

  • Commercial lease accounting
  • Residential property management
  • Investment management
  • Facilities management
  • Open partner ecosystem
  • Regional product lines

Only in Sell.Do

  • Lead aggregation
  • Telephony and call analysis
  • Unit inventory
  • Site visit management
  • Booking and agreement
  • Post-sales collections
  • Channel partner portal
  • Jarvis AI scoring

What people use each for

The jobs each tool is most often brought in to do.

MRI Software

  • A commercial landlord that needs CAM reconciliation and investor reporting under one ledger across multiple ownership structuresnot Sell.Do
  • A United Kingdom or Australian agency or social housing provider where the acquired regional product is the market standardnot Sell.Do
  • A corporate occupier with lease accounting obligations that need auditable treatment across hundreds of leasesnot Sell.Do
  • An enterprise that wants to keep an existing accounting or CRM system and connect it rather than replace itnot Sell.Do

Sell.Do

  • An Indian residential developer whose bookings are tracked in a CRM but whose collections still live in Excelnot MRI Software
  • A developer running channel partner networks that must attribute a sale and a commission to the right partner months after the enquirynot MRI Software
  • A sales team buying leads from multiple portals and paid campaigns who cannot currently tell which source produces site visits rather than clicksnot MRI Software
  • A project launch where unit inventory must be visible and blockable live across a large sales floornot MRI Software

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

MRI Software

  • The portfolio grew by acquisition, so products overlap, interfaces are inconsistent between lines, and moving from one MRI product to another is a migration rather than a configuration change.
  • Which product is strong depends on the country: the Australian and New Zealand agency products came from Rockend and Palace, the United Kingdom commercial strength came from Qube, and a reference from one region tells you very little about another.
  • Pricing is quoted, modular and multi-year, so the number that gets a deal approved usually omits connectors, additional modules and the implementation, and the real total arrives later.
  • Implementations take months and need external consultants, which means the cost of ownership includes a services relationship you cannot avoid.
  • Support experience varies by acquired product line, so the service level a reference customer describes may come from a different team than the one that will handle your product.

Sell.Do

  • No pricing is published, and the quote stacks a per-user fee with usage-billed AI, WhatsApp, SMS and telephony volumes, so the monthly bill is variable and hard to budget in advance.
  • The five-user minimum means small brokerages pay for seats they do not use.
  • Aurum PropTech now holds a majority stake of roughly 84 per cent, so product direction serves a listed parent with a wide proptech portfolio, and buyers should get roadmap and data-portability commitments in writing.
  • The product is written around Indian property practice, portals and payment structures, so it has little application outside India and no meaningful presence in other markets.
  • Deep configuration of inventory, price lists and approval workflow is required before go-live, so implementation is measured in weeks and depends on vendor availability rather than self-service setup.

Pricing, plan by plan

MRI Software

On request
  • MRI Software$undefined/year
    • Quoted per module and per unit or per user
    • Multi-year subscription terms
    • Implementation and data migration charged separately

Sell.Do

On request
  • Sell.Do$undefined/month
    • Per active user per month, minimum five users
    • Core CRM or full suite with inventory, channel partner, post-sales modules
    • AI features such as lead scoring and voice agents billed as usage on top

Which should you pick?

Choose MRI Software if

  • You need commercial lease accounting.
  • You work on Web, iOS, Android, Windows.
  • You also want residential property management.
MRI Software review

Choose Sell.Do if

  • You need lead aggregation.
  • You work on Web, iOS, Android.
  • You also want telephony and call analysis.
Sell.Do review

Questions people ask

Is MRI Software or Sell.Do better?
Neither clearly leads. MRI Software starts at On request and Sell.Do at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, MRI Software or Sell.Do?
MRI Software starts at On request and Sell.Do at On request.
Does MRI Software or Sell.Do run on more platforms?
MRI Software runs on Web, iOS, Android, Windows. Sell.Do runs on Web, iOS, Android.
What is MRI Software best used for?
MRI Software is most often used for a commercial landlord that needs cam reconciliation and investor reporting under one ledger across multiple ownership structures, a united kingdom or australian agency or social housing provider where the acquired regional product is the market standard, a corporate occupier with lease accounting obligations that need auditable treatment across hundreds of leases, an enterprise that wants to keep an existing accounting or crm system and connect it rather than replace it. Of those, a commercial landlord that needs cam reconciliation and investor reporting under one ledger across multiple ownership structures and a united kingdom or australian agency or social housing provider where the acquired regional product is the market standard are not what Sell.Do is typically brought in for.
What can MRI Software do that Sell.Do cannot?
MRI Software covers Commercial lease accounting, Residential property management, Investment management, Facilities management. Sell.Do covers Lead aggregation, Telephony and call analysis, Unit inventory, Site visit management.

Answered from the vendors’ own pages

MRI Software: How is MRI different from Yardi?

Yardi sells one integrated stack and prefers you stay inside it. MRI sells an open platform of modules and connectors, so you keep more third-party systems but you also carry the integration work.

Sell.Do: Who owns Sell.Do?

Aurum PropTech, a company listed on the Indian exchanges, holds a majority stake of around 84 per cent after increasing its shareholding.

MRI Software: Is the product the same in every country?

No. Much of the international line came from acquisitions, so the Australian, New Zealand and United Kingdom products differ from the United States ones in interface, capability and support.

Sell.Do: Does it handle post-booking collections?

Yes, construction-linked demand generation, receipts and outstanding follow-up are part of the product, which is the main reason developers choose it over a general CRM.

MRI Software: Does MRI publish pricing?

No. Everything is quoted per module with multi-year terms, and implementation is charged separately.

Sell.Do: What does it cost?

It is quote only, priced per active user per month with a five-user minimum, plus usage charges for AI, WhatsApp, SMS and telephony.

MRI Software: How long does implementation take?

Months rather than weeks for anything at enterprise scale, and it normally requires either MRI professional services or a certified partner.

Sell.Do: Is it available outside India?

It is built for Indian property practice and portals. Buyers elsewhere will find the inventory, payment and compliance model does not match local process.

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