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Marketing · head to head

Google Optimize vs Woopra

Google Optimize logo

Google Optimize

Marketing

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Woopra logo

Woopra

Marketing

Real-time customer intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Woopra the entry Pro plan starts at $999 per month, and no lower or free tier is published
  • They diverge on capability: Google Optimize covers A/B testing, Woopra covers Customer tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Optimize and Woopra actually diverge.

Attributes where Google Optimize and Woopra differ
AttributeGoogle OptimizeWoopra
Founded19982011

Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • 40+ languages language support

Only in Woopra

  • Customer tracking
  • Segmentation
  • Automation
  • Salesforce
  • HubSpot
  • GDPR
  • English language support

Both cover

  • Real-time analytics
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Woopra
  • Personalising page content for defined audience segmentsnot Woopra
  • Redirect tests between alternative landing page URLsnot Woopra

Woopra

  • Tracking individual customer journeys across web, app and support touchpointsnot Google Optimize
  • Product and behavioural analytics with retention and funnel reportsnot Google Optimize
  • Triggering downstream actions from customer behaviournot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Woopra

  • The entry Pro plan starts at $999 per month, and no lower or free tier is published
  • Single Sign-On requires the Enterprise plan
  • Data warehouse sync, data governance, organisation-level B2B tracking and the AI prediction features are Enterprise only
  • Pro is capped at 50 user seats and 2 years of data retention
  • Dedicated support and onboarding are Enterprise only; Pro gets online support
  • Enterprise is custom priced with no published rate

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Woopra

Free
  • FreeFree
    • Real-time analytics
    • Basic dashboards

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Woopra if

  • You need customer tracking.
  • You want to start without paying.
  • You also want segmentation.
Woopra review

Questions people ask

Is Google Optimize or Woopra better?
Neither clearly leads. Google Optimize starts at Free and Woopra at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Woopra?
Google Optimize starts at Free and Woopra at Free.
Does Google Optimize or Woopra run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Woopra is typically brought in for.
What can Google Optimize do that Woopra cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Google Analytics. Woopra covers Customer tracking, Segmentation, Automation, Salesforce. Both handle Real-time analytics, Cloud deployment, Web support.

Answered from the vendors’ own pages

Google Optimize: Is Google Optimize still available?

No. Google Optimize and Optimize 360 were discontinued as of September 30, 2023. Google recommends third-party A/B testing integrations such as AB Tasty, Optimizely, and VWO as replacements.

Source
Woopra: What is the starting price and how does billing work?

Woopra starts at $999/month for the Pro plan, with the first month free during the 30-day trial. Billing starts in the second month and recurs every 30 days.

Source
Woopra: What happens if I exceed my event quota?

Overage fees apply if you surpass the limit of your plan, though data collection continues.

Source
Woopra: Can I cancel anytime?

Yes, you may cancel your subscription at any time.

Source
Woopra: How long is my data retained?

Pro plan retains data for 24+ months; Enterprise offers customized data retention for extended periods.

Source
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