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Travel · head to head

Revinate vs Smoobu

Revinate logo

Revinate

Travel

Hotel guest data platform, email marketing and messaging built on PMS profile data

From
On request
Rated
-
Full reviewWebsite
Smoobu logo

Smoobu

Travel

All-in-one channel manager and PMS for hosts with a handful of holiday rentals

From
€29/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Revinate pricing is not published and is quoted per property scaled by room count with a monthly floor, so small properties often find the minimum higher than the campaign revenue they can realistically generate.; Smoobu the Flex plan carries a 0.9% fee on every booking, which on an apartment turning over €40,000 a year costs more than the entire annual subscription saving, and the pricing page presents Flex as the cheaper option.
  • They diverge on capability: Revinate covers Guest profile resolution, Smoobu covers Channel manager.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Revinate and Smoobu actually diverge.

Attributes where Revinate and Smoobu differ
AttributeRevinateSmoobu
Starting priceOn request€29/month
Pricing modelquotePer unit per month
PlatformsWebWeb, iOS, Android

Identical on both: free tier (No), user rating (Not yet rated), category (Travel).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Revinate

  • Guest profile resolution
  • Segmented email campaigns
  • Revenue attribution
  • Ivy messaging
  • Reservation sales
  • Multi-property database

Only in Smoobu

  • Channel manager
  • Website builder
  • Guest messaging
  • Unified calendar
  • Invoicing and e-invoicing
  • Mobile apps

What people use each for

The jobs each tool is most often brought in to do.

Revinate

  • An independent resort with fifteen years of dirty PMS profiles that wants a usable marketing database out of themnot Smoobu
  • A hotel group proving that direct email campaigns produced enough room nights to justify cutting OTA spendnot Smoobu
  • A property automating pre-arrival texts so front desk staff are not answering the same parking and check-in questions by phonenot Smoobu
  • A casino resort segmenting a large guest database by spend and recency for targeted offersnot Smoobu

Smoobu

  • A host with three apartments in Berlin who needs Airbnb and Booking.com calendars kept in sync and wants a direct booking site to cut OTA commissionnot Revinate
  • An owner wanting automated check-in instructions and pre-arrival messages sent per channel without logging into each extranetnot Revinate
  • A small manager who needs guest invoices that meet German documentation requirements without adding a separate accounting toolnot Revinate
  • A host testing dynamic pricing through the bundled trial before deciding whether to subscribe to PriceLabs separatelynot Revinate

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Revinate

  • Pricing is not published and is quoted per property scaled by room count with a monthly floor, so small properties often find the minimum higher than the campaign revenue they can realistically generate.
  • Value depends on database size and quality; a hotel with a few thousand contacts and mostly OTA business will not recover the licence cost through email revenue.
  • The platform is sold as several products including marketing, messaging and reservation sales, so the quoted figure often covers less than a buyer assumes and the full stack costs considerably more.
  • Profile resolution quality depends on how the PMS was operated, and a property with poor data capture at check-in gets a cleaner database that is still missing email addresses for most guests.
  • It is hotel-specific, so a group with mixed accommodation including serviced apartments or vacation rentals will find parts of the model and integrations do not fit those units.

Smoobu

  • The Flex plan carries a 0.9% fee on every booking, which on an apartment turning over €40,000 a year costs more than the entire annual subscription saving, and the pricing page presents Flex as the cheaper option.
  • Pricing is per unit, so a ten unit portfolio pays roughly €31.50 plus nine additional units at about €9.60, and the headline monthly figure covers a single apartment only.
  • Write access is charged per account beyond the included seats, so a cleaner, a co-host and an owner all needing to edit bookings turn into a recurring per seat cost.
  • There is no trust accounting or owner statement generation, so anyone managing units on behalf of third-party owners has to build payout reporting outside the system.
  • Housekeeping and maintenance dispatch is minimal compared with manager-grade platforms, so cleaning coordination happens in WhatsApp or a separate tool once you are past a few units.

Pricing, plan by plan

Revinate

On request
  • Revinate$undefined/month
    • Guest data platform and profile resolution
    • Segmented email marketing with revenue attribution
    • Ivy automated guest messaging

Smoobu

€29/month
  • Professional Flex$29/month
    • One unit included
    • 0.9% fee on every booking
    • Channel manager, website builder, messaging
  • Professional Prepaid$31.5/month
    • One unit included
    • No booking fee
    • Website builder, invoicing, chatbot, API access
  • Teams Pro+$49.5/month
    • Everything in Prepaid
    • E-invoicing
    • Two write-access accounts, extra accounts from about €12 each

Which should you pick?

Choose Revinate if

  • You need guest profile resolution.
  • You also want segmented email campaigns.
Revinate review

Choose Smoobu if

  • You need channel manager.
  • You work on Web, iOS, Android.
  • You also want website builder.
Smoobu review

Questions people ask

Is Revinate or Smoobu better?
Neither clearly leads. Revinate starts at On request and Smoobu at €29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Revinate or Smoobu?
Revinate starts at On request and Smoobu at €29/month.
Does Revinate or Smoobu run on more platforms?
Revinate runs on Web. Smoobu runs on Web, iOS, Android.
What is Revinate best used for?
Revinate is most often used for an independent resort with fifteen years of dirty pms profiles that wants a usable marketing database out of them, a hotel group proving that direct email campaigns produced enough room nights to justify cutting ota spend, a property automating pre-arrival texts so front desk staff are not answering the same parking and check-in questions by phone, a casino resort segmenting a large guest database by spend and recency for targeted offers. Of those, an independent resort with fifteen years of dirty pms profiles that wants a usable marketing database out of them and a hotel group proving that direct email campaigns produced enough room nights to justify cutting ota spend are not what Smoobu is typically brought in for.
What can Revinate do that Smoobu cannot?
Revinate covers Guest profile resolution, Segmented email campaigns, Revenue attribution, Ivy messaging. Smoobu covers Channel manager, Website builder, Guest messaging, Unified calendar.

Answered from the vendors’ own pages

Revinate: What does Revinate cost?

It is not published. Expect a per property monthly figure scaled by room count with a minimum, and confirm which products are inside that number.

Smoobu: Which plan is actually cheaper, Flex or Prepaid?

Prepaid, for almost anyone with real occupancy. The 0.9% booking fee on Flex exceeds the subscription difference once annual revenue passes a few thousand euros.

Revinate: Does it replace my email tool?

Yes for guest marketing, because it is built on merged PMS profiles rather than a contact list you upload.

Smoobu: How many properties does the entry price cover?

One. Every additional unit adds roughly €9.60 per month.

Revinate: Will it work with a small database?

Poorly. The economics depend on having enough guest records with usable email addresses to generate attributable revenue.

Smoobu: Does it include dynamic pricing?

Only two months free on the Teams tier. Ongoing dynamic pricing means subscribing to PriceLabs or similar.

Revinate: Is Ivy included?

Not necessarily. Messaging is priced separately from the marketing platform; confirm in writing.

Smoobu: Is there a contract?

Billing is monthly, yearly or two-yearly, with 30 days notice required to cancel; longer terms buy 10% or 20% off.

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