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CRM · head to head

Reply.io vs Zillow

Reply.io logo

Reply.io

CRM

Multichannel sales engagement platform for email, LinkedIn, calls and SMS outreach

From
Free
Rated
-
Full reviewWebsite
Zillow logo

Zillow

Real Estate

Consumer property search site whose actual product, Premier Agent, is paid lead placement sold to agents and brokers, not the free listings buyers browse

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Reply.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Reply.io multichannel features and CRM sync require the higher-priced Professional tier or above.; Zillow leads are frequently sold to multiple agents at once, so an agent is often bidding against competitors for the same buyer rather than buying an exclusive introduction.
  • They diverge on capability: Reply.io covers Multichannel sequences, Zillow covers Consumer listing search.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Reply.io and Zillow actually diverge.

Attributes where Reply.io and Zillow differ
AttributeReply.ioZillow
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
Platformsweb, apiWeb, iOS, Android
CategoryCRMReal Estate
Founded2014Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Reply.io

  • Multichannel sequences
  • Contact database
  • AI email assistant
  • Deliverability tools
  • CRM sync
  • Reporting and analytics

Only in Zillow

  • Consumer listing search
  • Premier Agent placement
  • Lead connections
  • Performance dashboards
  • Zillow Flex
  • Agent profile and reviews

What people use each for

The jobs each tool is most often brought in to do.

Reply.io

  • Running multichannel outbound sequences combining email and LinkedInnot Zillow
  • Automating cold calling and SMS follow-ups alongside emailnot Zillow
  • Finding new B2B prospects from a built-in contact databasenot Zillow
  • Syncing outreach activity into an existing CRMnot Zillow

Zillow

  • An agent in a competitive metro wanting listing-page visibility on homes they do not personally representnot Reply.io
  • A team wanting predictable lead volume to feed a follow-up system, accepting shared, non-exclusive leadsnot Reply.io
  • A brokerage evaluating Zillow Flex as a pay-on-closing alternative to upfront advertising spendnot Reply.io
  • A buyer or renter using the free consumer search, who is not Zillow paying customer at all and should understand that agent placement on a listing does not mean that agent represents the sellernot Reply.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Reply.io

  • Multichannel features and CRM sync require the higher-priced Professional tier or above.
  • LinkedIn and calling/SMS automation are billed as separate per-account add-ons on top of plan pricing.
  • Pricing is per user, which can raise costs quickly for larger sales teams.
  • Monthly (non-annual) billing carries a notable price premium over the advertised annual rates.

Zillow

  • Leads are frequently sold to multiple agents at once, so an agent is often bidding against competitors for the same buyer rather than buying an exclusive introduction.
  • Reported lead-to-close conversion of roughly 1 to 3 percent means most paid connections do not become closed transactions, and the advertising spend has no guaranteed return.
  • Cost per connection varies heavily by ZIP code and competition, so budgeting is unpredictable and can spike in desirable areas without warning.
  • The agent shown as a contact on a listing is frequently not the listing agent, which has drawn criticism for consumer confusion about who actually represents the seller.
  • Placement is rented, not owned; an agent who stops paying loses visibility instantly, unlike a website or CRM investment that continues to compound in value.

Pricing, plan by plan

Reply.io

Free
  • FreeFree
    • Limited monthly emails
    • Basic sequence features
  • Starter$49/month
    • Email-only sequences
    • Billed annually per user
  • Professional$89/month
    • Multichannel sequences
    • CRM sync
    • Billed annually per user
  • Ultimate$139/month
    • Full AI suite
    • Highest sending limits
    • Advanced reporting and integrations

Zillow

On request
  • Premier Agent$undefined/month
    • Consumer search and listings are free; agents pay for lead placement
    • Average cost per connection roughly $139 (non-major metro) to $223+ (major metro)
    • Monthly spend commonly $200-600 small markets, $1,500-5,000+ major metros

Which should you pick?

Choose Reply.io if

  • You need multichannel sequences.
  • You want to start without paying.
  • You work on web, api.
  • You also want contact database.
Reply.io review

Choose Zillow if

  • You need consumer listing search.
  • You work on Web, iOS, Android.
  • You also want premier agent placement.
Zillow review

Questions people ask

Is Reply.io or Zillow better?
Neither clearly leads. Reply.io starts at Free and Zillow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Reply.io or Zillow?
Reply.io has a free tier; the other does not. Paid plans start at Free for Reply.io and On request for Zillow.
Does Reply.io or Zillow run on more platforms?
Reply.io runs on web, api. Zillow runs on Web, iOS, Android.
Can I use Reply.io for free?
Yes. Reply.io has a free tier, so you can try it without paying. Zillow starts at On request.
What is Reply.io best used for?
Reply.io is most often used for running multichannel outbound sequences combining email and linkedin, automating cold calling and sms follow-ups alongside email, finding new b2b prospects from a built-in contact database, syncing outreach activity into an existing crm. Of those, running multichannel outbound sequences combining email and linkedin and automating cold calling and sms follow-ups alongside email are not what Zillow is typically brought in for.
What can Reply.io do that Zillow cannot?
Reply.io covers Multichannel sequences, Contact database, AI email assistant, Deliverability tools. Zillow covers Consumer listing search, Premier Agent placement, Lead connections, Performance dashboards.

Answered from the vendors’ own pages

Zillow: Do home buyers or sellers pay Zillow?

No. Consumer search, Zestimates and listing browsing are free. Zillow revenue comes from agents and brokers paying for Premier Agent placement and leads.

Zillow: Does the agent shown on a Zillow listing represent the seller?

Not necessarily. Premier Agent placement can show a paying advertiser as the contact even when they are not the actual listing agent.

Zillow: Is there a cheaper alternative to paid placement?

Zillow Flex offers a pay-on-closing model instead of upfront ad spend in select markets, trading a lower risk of wasted spend for a referral fee on closed deals.

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