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CRM · head to head

UpLead vs Zillow

UpLead logo

UpLead

CRM

B2B contact database and lead intelligence platform for sales prospecting

From
$74/month
Rated
-
Full reviewWebsite
Zillow logo

Zillow

Real Estate

Consumer property search site whose actual product, Premier Agent, is paid lead placement sold to agents and brokers, not the free listings buyers browse

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: UpLead credit-based pricing can get expensive for high-volume prospecting compared to flat-rate tools.; Zillow leads are frequently sold to multiple agents at once, so an agent is often bidding against competitors for the same buyer rather than buying an exclusive introduction.
  • They diverge on capability: UpLead covers Real-time email verification, Zillow covers Consumer listing search.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which UpLead and Zillow actually diverge.

Attributes where UpLead and Zillow differ
AttributeUpLeadZillow
Starting price$74/monthOn request
Pricing modelsubscriptionquote
Platformsweb, apiWeb, iOS, Android
CategoryCRMReal Estate
Founded2017Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in UpLead

  • Real-time email verification
  • Mobile direct dials
  • Technographics
  • Data enrichment
  • CRM integrations
  • Chrome extension

Only in Zillow

  • Consumer listing search
  • Premier Agent placement
  • Lead connections
  • Performance dashboards
  • Zillow Flex
  • Agent profile and reviews

What people use each for

The jobs each tool is most often brought in to do.

UpLead

  • Building targeted B2B prospect listsnot Zillow
  • Verifying email addresses before outreachnot Zillow
  • Enriching CRM records with firmographic datanot Zillow
  • Finding companies using specific technologiesnot Zillow

Zillow

  • An agent in a competitive metro wanting listing-page visibility on homes they do not personally representnot UpLead
  • A team wanting predictable lead volume to feed a follow-up system, accepting shared, non-exclusive leadsnot UpLead
  • A brokerage evaluating Zillow Flex as a pay-on-closing alternative to upfront advertising spendnot UpLead
  • A buyer or renter using the free consumer search, who is not Zillow paying customer at all and should understand that agent placement on a listing does not mean that agent represents the sellernot UpLead

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

UpLead

  • Credit-based pricing can get expensive for high-volume prospecting compared to flat-rate tools.
  • Lacks built-in outreach or email sending features found in dedicated sales engagement platforms.
  • Mobile phone coverage is not as extensive as some competitors focused solely on direct dials.
  • Free trial is limited to 5 credits, making it hard to evaluate data quality at scale.

Zillow

  • Leads are frequently sold to multiple agents at once, so an agent is often bidding against competitors for the same buyer rather than buying an exclusive introduction.
  • Reported lead-to-close conversion of roughly 1 to 3 percent means most paid connections do not become closed transactions, and the advertising spend has no guaranteed return.
  • Cost per connection varies heavily by ZIP code and competition, so budgeting is unpredictable and can spike in desirable areas without warning.
  • The agent shown as a contact on a listing is frequently not the listing agent, which has drawn criticism for consumer confusion about who actually represents the seller.
  • Placement is rented, not owned; an agent who stops paying loses visibility instantly, unlike a website or CRM investment that continues to compound in value.

Pricing, plan by plan

UpLead

$74/month
  • Essentials$74/month
    • 2,040 credits per year (billed annually)
    • Verified emails and mobile phones
    • CRM integrations
  • Plus$149/month
    • 4,800 credits per year (billed annually)
    • Data enrichment
    • Technographics
  • Professional$undefined/mo
    • Custom credits and seats
    • Buyer intent data
    • Full API access

Zillow

On request
  • Premier Agent$undefined/month
    • Consumer search and listings are free; agents pay for lead placement
    • Average cost per connection roughly $139 (non-major metro) to $223+ (major metro)
    • Monthly spend commonly $200-600 small markets, $1,500-5,000+ major metros

Which should you pick?

Choose UpLead if

  • You need real-time email verification.
  • You work on web, api.
  • You also want mobile direct dials.
UpLead review

Choose Zillow if

  • You need consumer listing search.
  • You work on Web, iOS, Android.
  • You also want premier agent placement.
Zillow review

Questions people ask

Is UpLead or Zillow better?
Neither clearly leads. UpLead starts at $74/month and Zillow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, UpLead or Zillow?
UpLead starts at $74/month and Zillow at On request.
Does UpLead or Zillow run on more platforms?
UpLead runs on web, api. Zillow runs on Web, iOS, Android.
What is UpLead best used for?
UpLead is most often used for building targeted b2b prospect lists, verifying email addresses before outreach, enriching crm records with firmographic data, finding companies using specific technologies. Of those, building targeted b2b prospect lists and verifying email addresses before outreach are not what Zillow is typically brought in for.
What can UpLead do that Zillow cannot?
UpLead covers Real-time email verification, Mobile direct dials, Technographics, Data enrichment. Zillow covers Consumer listing search, Premier Agent placement, Lead connections, Performance dashboards.

Answered from the vendors’ own pages

UpLead: What does UpLead cost?

UpLead's Essentials plan starts at $74/month billed annually (or $99/month billed monthly) with 2,040 credits/year, Plus is $149/month annually with 4,800 credits/year, and Professional is custom-priced for larger teams.

Source
Zillow: Do home buyers or sellers pay Zillow?

No. Consumer search, Zestimates and listing browsing are free. Zillow revenue comes from agents and brokers paying for Premier Agent placement and leads.

UpLead: Is there a free plan?

UpLead offers a 7-day free trial with 5 credits so users can test verified email and mobile phone data before subscribing to a paid plan.

Source
Zillow: Does the agent shown on a Zillow listing represent the seller?

Not necessarily. Premier Agent placement can show a paying advertiser as the contact even when they are not the actual listing agent.

UpLead: What does UpLead integrate with?

UpLead integrates directly with CRMs like Salesforce, HubSpot, Pipedrive and Zoho, and connects to over 1,500 apps via Zapier.

Source
Zillow: Is there a cheaper alternative to paid placement?

Zillow Flex offers a pay-on-closing model instead of upfront ad spend in select markets, trading a lower risk of wasted spend for a referral fee on closed deals.

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