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CRM · head to head

Hunter vs Zillow

Hunter logo

Hunter

CRM

Email finding, verification and cold outreach platform for B2B prospecting

From
Free
Rated
-
Full reviewWebsite
Zillow logo

Zillow

Real Estate

Consumer property search site whose actual product, Premier Agent, is paid lead placement sold to agents and brokers, not the free listings buyers browse

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Hunter has a free tier, so it costs nothing to try first.
  • Each has a real cost: Hunter free plan is limited to 50 credits per month and a single connected inbox, restricting real usage.; Zillow leads are frequently sold to multiple agents at once, so an agent is often bidding against competitors for the same buyer rather than buying an exclusive introduction.
  • They diverge on capability: Hunter covers Domain search, Zillow covers Consumer listing search.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Hunter and Zillow actually diverge.

Attributes where Hunter and Zillow differ
AttributeHunterZillow
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
Platformsweb, apiWeb, iOS, Android
CategoryCRMReal Estate
Founded2015Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hunter

  • Domain search
  • Email verifier
  • Campaign sender
  • AI writing assistant
  • Browser extension
  • CRM integrations

Only in Zillow

  • Consumer listing search
  • Premier Agent placement
  • Lead connections
  • Performance dashboards
  • Zillow Flex
  • Agent profile and reviews

What people use each for

The jobs each tool is most often brought in to do.

Hunter

  • Finding verified email addresses for a target companynot Zillow
  • Verifying email lists before a campaignnot Zillow
  • Running cold outreach sequences from connected inboxesnot Zillow
  • Enriching CRM records with contact emailsnot Zillow

Zillow

  • An agent in a competitive metro wanting listing-page visibility on homes they do not personally representnot Hunter
  • A team wanting predictable lead volume to feed a follow-up system, accepting shared, non-exclusive leadsnot Hunter
  • A brokerage evaluating Zillow Flex as a pay-on-closing alternative to upfront advertising spendnot Hunter
  • A buyer or renter using the free consumer search, who is not Zillow paying customer at all and should understand that agent placement on a listing does not mean that agent represents the sellernot Hunter

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hunter

  • Free plan is limited to 50 credits per month and a single connected inbox, restricting real usage.
  • Mobile phone or firmographic data is thinner than dedicated sales intelligence platforms.
  • Multichannel outreach (LinkedIn, calls, SMS) is not supported, unlike some competitors.
  • Higher-volume plans require annual billing to get the advertised discounted price.

Zillow

  • Leads are frequently sold to multiple agents at once, so an agent is often bidding against competitors for the same buyer rather than buying an exclusive introduction.
  • Reported lead-to-close conversion of roughly 1 to 3 percent means most paid connections do not become closed transactions, and the advertising spend has no guaranteed return.
  • Cost per connection varies heavily by ZIP code and competition, so budgeting is unpredictable and can spike in desirable areas without warning.
  • The agent shown as a contact on a listing is frequently not the listing agent, which has drawn criticism for consumer confusion about who actually represents the seller.
  • Placement is rented, not owned; an agent who stops paying loses visibility instantly, unlike a website or CRM investment that continues to compound in value.

Pricing, plan by plan

Hunter

Free
  • FreeFree
    • 50 credits per month
    • 1 connected email account
    • Up to 500 recipients per sequence
  • Starter$34/month
    • 2,000 monthly credits (billed yearly)
    • 3 connected email accounts
    • Advanced filters
  • Growth$104/month
    • 10,000 monthly credits (billed yearly)
    • 10 connected email accounts
    • Priority support
  • Scale$209/month
    • 25,000 monthly credits (billed yearly)
    • 20 connected email accounts
    • Account manager included

Zillow

On request
  • Premier Agent$undefined/month
    • Consumer search and listings are free; agents pay for lead placement
    • Average cost per connection roughly $139 (non-major metro) to $223+ (major metro)
    • Monthly spend commonly $200-600 small markets, $1,500-5,000+ major metros

Which should you pick?

Choose Hunter if

  • You need domain search.
  • You want to start without paying.
  • You work on web, api.
  • You also want email verifier.
Hunter review

Choose Zillow if

  • You need consumer listing search.
  • You work on Web, iOS, Android.
  • You also want premier agent placement.
Zillow review

Questions people ask

Is Hunter or Zillow better?
Neither clearly leads. Hunter starts at Free and Zillow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hunter or Zillow?
Hunter has a free tier; the other does not. Paid plans start at Free for Hunter and On request for Zillow.
Does Hunter or Zillow run on more platforms?
Hunter runs on web, api. Zillow runs on Web, iOS, Android.
Can I use Hunter for free?
Yes. Hunter has a free tier, so you can try it without paying. Zillow starts at On request.
What is Hunter best used for?
Hunter is most often used for finding verified email addresses for a target company, verifying email lists before a campaign, running cold outreach sequences from connected inboxes, enriching crm records with contact emails. Of those, finding verified email addresses for a target company and verifying email lists before a campaign are not what Zillow is typically brought in for.
What can Hunter do that Zillow cannot?
Hunter covers Domain search, Email verifier, Campaign sender, AI writing assistant. Zillow covers Consumer listing search, Premier Agent placement, Lead connections, Performance dashboards.

Answered from the vendors’ own pages

Hunter: What does Hunter cost?

Hunter's Free plan gives 50 credits/month. Paid plans (billed yearly) start at $34/month for Starter (2,000 credits), rising to $104/month for Growth and $209/month for Scale, with custom Enterprise pricing above that.

Source
Zillow: Do home buyers or sellers pay Zillow?

No. Consumer search, Zestimates and listing browsing are free. Zillow revenue comes from agents and brokers paying for Premier Agent placement and leads.

Hunter: Is there a free plan, and what are its limits?

Yes, Hunter's Free plan includes 50 monthly credits, basic database filters, one connected email account, and sequences capped at 500 recipients.

Source
Zillow: Does the agent shown on a Zillow listing represent the seller?

Not necessarily. Premier Agent placement can show a paying advertiser as the contact even when they are not the actual listing agent.

Hunter: How is usage metered?

Hunter meters usage in credits, consumed once per billing cycle for searches and verifications; credits reset monthly or accumulate annually depending on the billing plan.

Source
Zillow: Is there a cheaper alternative to paid placement?

Zillow Flex offers a pay-on-closing model instead of upfront ad spend in select markets, trading a lower risk of wasted spend for a referral fee on closed deals.

Hunter: What does Hunter integrate with?

Hunter offers a browser extension, a Google Sheets add-on, CRM connections, and an API, alongside MCP support for AI tool integrations.

Source
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