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Sales Enablement · head to head

Lavender vs Regie.ai

Lavender logo

Lavender

Sales Enablement

Real-time email coaching that scores sales emails as you write them in your inbox

From
Free
Rated
-
Full reviewWebsite
Regie.ai logo

Regie.ai

Sales Enablement

AI sales agents that research, write and send outbound, with published per-seat pricing

From
$180/month
Rated
-
Full reviewWebsite

The short version

  • Only Lavender has a free tier, so it costs nothing to try first.
  • Each has a real cost: Lavender the free tier allows five emails a month, which is a demonstration rather than a usable plan, so anyone doing real outbound is on a paid seat within the first day.; Regie.ai the seat minimums invert the pricing logic: AI SEP at 180 US dollars requires ten seats while Force Multiplier at 499 requires five, so a small team is pushed to the expensive tier or excluded entirely.
  • They diverge on capability: Lavender covers Real-time email score, Regie.ai covers AI sales agents.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Lavender and Regie.ai actually diverge.

Attributes where Lavender and Regie.ai differ
AttributeLavenderRegie.ai
Starting priceFree$180/month
Free tierYesNo
PlatformsWeb, Chrome extension, Gmail, OutlookWeb, Chrome extension

Identical on both: pricing model (Per user per month), user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lavender

  • Real-time email score
  • Rewrite suggestions
  • Recipient personalisation
  • Mobile-preview check
  • Tone and reading level analysis
  • Team analytics
  • Coaching dashboard
  • Ora agent

Only in Regie.ai

  • AI sales agents
  • Sequences
  • AI content generation
  • Power and parallel dialler
  • Enrichment
  • Mailbox management
  • Human-in-the-loop review
  • CRM integration

What people use each for

The jobs each tool is most often brought in to do.

Lavender

  • A sales enablement lead trying to raise reply rates across a 30-person team without rewriting every email themselvesnot Regie.ai
  • A new sales development representative who needs feedback on cold email technique between manager one-to-onesnot Regie.ai
  • A founder writing their own outbound who wants a check on length and reading level before sendingnot Regie.ai
  • A manager wanting to see which reps write emails that correlate with replies rather than guessing from activity countsnot Regie.ai

Regie.ai

  • A sales team asked to double outbound coverage without adding SDR headcount, using agents to work the long tail of accounts nobody currently touchesnot Lavender
  • A company with a large dormant contact database that needs systematic re-engagement rather than a one-off campaignnot Lavender
  • A revenue leader who wants outbound messaging to stay on brand across a team where message quality currently varies by repnot Lavender
  • A team consolidating a sequencer, a dialler and an AI writing tool into one contract to reduce vendor countnot Lavender

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lavender

  • The free tier allows five emails a month, which is a demonstration rather than a usable plan, so anyone doing real outbound is on a paid seat within the first day.
  • The scoring model is calibrated on cold business-to-business sales email; applied to customer success, recruiting or long-form relationship email it penalises length and formality that those contexts legitimately require.
  • It coaches the message and ignores the list, so representatives writing beautifully scored emails to badly chosen prospects still get no replies and conclude the tool does not work.
  • Team pricing at 99 US dollars per seat a month is well above what most sales tooling budgets allocate for a writing assistant, and the improvement is hard to attribute cleanly against everything else changing in a quarter.
  • The newer Ora agent is priced around 500 US dollars per agent per month, a completely different commercial bracket from the coach, and conflating the two makes budget conversations go wrong.

Regie.ai

  • The seat minimums invert the pricing logic: AI SEP at 180 US dollars requires ten seats while Force Multiplier at 499 requires five, so a small team is pushed to the expensive tier or excluded entirely.
  • Autonomous agents amplify whatever list quality you feed them, and a poorly segmented database produces high-volume irrelevant outbound that damages your sending domain reputation rather than the vendor.
  • Contact and account allocations on Force Multiplier are capped at 1,000 accounts and 4,000 contacts per seat, so a team working a large territory hits an overage conversation partway through the contract year.
  • It occupies the same ground as established sales engagement platforms while being much younger, so integrations and admin controls are thinner than teams migrating from Outreach or Salesloft expect.
  • Agent-written messaging still needs human review to avoid errors that reach prospects, which means the headcount saving is smaller than the pitch implies once someone is assigned to check the output.

Pricing, plan by plan

Lavender

Free
  • BasicFree
    • Analyse 5 emails per month
    • Personalise 5 emails per month
    • Email score and basic suggestions
  • Starter$29/month
    • Unlimited email analysis
    • Unlimited personalisation assistant
    • Rewrite suggestions
  • Individual Pro$49/month
    • Everything in Starter
    • Advanced personalisation
    • Deeper recipient research
  • Team$99/month
    • Everything in Individual Pro
    • Aggregated email analytics dashboard
    • Manager coaching views

Regie.ai

$180/month
  • AI SEP$180/month
    • 10 seat minimum
    • Sequences and cadences
    • Intent-based prioritisation
  • Force Multiplier Rep$499/month
    • 5 seat minimum
    • Everything in AI SEP
    • Autonomous outbound agents
  • AI Parallel Dialler add-on$150/month
    • Per user, on top of a base plan
    • Parallel dialling
    • 1,800 per user per year

Which should you pick?

Choose Lavender if

  • You need real-time email score.
  • You want to start without paying.
  • You work on Web, Chrome extension, Gmail, Outlook.
  • You also want rewrite suggestions.
Lavender review

Choose Regie.ai if

  • You need ai sales agents.
  • You work on Web, Chrome extension.
  • You also want sequences.
Regie.ai review

Questions people ask

Is Lavender or Regie.ai better?
Neither clearly leads. Lavender starts at Free and Regie.ai at $180/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lavender or Regie.ai?
Lavender has a free tier; the other does not. Paid plans start at Free for Lavender and $180/month for Regie.ai.
Does Lavender or Regie.ai run on more platforms?
Lavender runs on Web, Chrome extension, Gmail, Outlook. Regie.ai runs on Web, Chrome extension.
Can I use Lavender for free?
Yes. Lavender has a free tier, so you can try it without paying. Regie.ai starts at $180/month.
What is Lavender best used for?
Lavender is most often used for a sales enablement lead trying to raise reply rates across a 30-person team without rewriting every email themselves, a new sales development representative who needs feedback on cold email technique between manager one-to-ones, a founder writing their own outbound who wants a check on length and reading level before sending, a manager wanting to see which reps write emails that correlate with replies rather than guessing from activity counts. Of those, a sales enablement lead trying to raise reply rates across a 30-person team without rewriting every email themselves and a new sales development representative who needs feedback on cold email technique between manager one-to-ones are not what Regie.ai is typically brought in for.
What can Lavender do that Regie.ai cannot?
Lavender covers Real-time email score, Rewrite suggestions, Recipient personalisation, Mobile-preview check. Regie.ai covers AI sales agents, Sequences, AI content generation, Power and parallel dialler.

Answered from the vendors’ own pages

Lavender: Does Lavender send emails?

The coach does not. It scores and rewrites inside your existing inbox or sequence tool. The separate Ora product does draft and send autonomously.

Regie.ai: What is the minimum I can spend?

1,800 US dollars a month for AI SEP at its ten-seat minimum, or 2,495 a month for Force Multiplier at its five-seat minimum, both on annual terms.

Lavender: Is there a genuinely free version?

Yes, five analysed and five personalised emails per month, forever.

Regie.ai: Does it replace SDRs?

It replaces some of the volume work, not the judgement. Teams still assign someone to review agent output, which reduces but does not eliminate the headcount argument.

Lavender: Does it work in Outlook?

Yes, alongside Gmail and the major sequence platforms.

Regie.ai: Does it replace Outreach or Salesloft?

It is sold as a replacement and covers sequencing and dialling, but admin depth and integration breadth are narrower than the incumbents.

Lavender: Will it improve reply rates?

It reliably improves the mechanics that correlate with replies: length, reading level and personalisation. It cannot fix a bad target list.

Regie.ai: Are contacts included?

Force Multiplier includes 1,000 accounts and 4,000 contacts per seat with custom enrichment. Beyond that you are into an overage discussion.

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