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Software · head to head

RedTrack vs Viral Loops

RedTrack logo

RedTrack

Software

Ad tracking and conversion attribution platform

From
Free
Rated
-
Full reviewWebsite
Viral Loops logo

Viral Loops

Software

Viral and referral marketing made simple

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: RedTrack the Builder plan at $69 per month includes 1 seat and 2M events, with ad spend sync only every 6 hours; Viral Loops pricing is relatively high for small startups and bootstrapped businesses ($35/mo minimum)
  • They diverge on capability: RedTrack covers Cookieless tracking, Viral Loops covers Campaign templates.

Where they differ

Only the attributes on which RedTrack and Viral Loops actually diverge.

Attributes where RedTrack and Viral Loops differ
AttributeRedTrackViral Loops
Founded20152016

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in RedTrack

  • Cookieless tracking
  • Multi-touch attribution
  • Auto-optimization
  • Fraud detection
  • Team collaboration
  • Google Ads
  • Facebook
  • TikTok

Only in Viral Loops

  • Campaign templates
  • Milestone rewards
  • Leaderboards
  • Referral widgets
  • Viral analytics
  • Mailchimp
  • Klaviyo
  • HubSpot

Both cover

  • Shopify
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

RedTrack

  • Tracking paid media and affiliate conversions across ad networksnot Viral Loops
  • Server side conversion tracking for ecommerce storesnot Viral Loops
  • Automating rules to pause or scale ad campaignsnot Viral Loops

Viral Loops

  • affiliate marketing managementnot RedTrack
  • Workflow automationnot RedTrack
  • Reportingnot RedTrack

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

RedTrack

  • The Builder plan at $69 per month includes 1 seat and 2M events, with ad spend sync only every 6 hours
  • Events above the plan allowance are billed as overage, at $0.04 per 1,000 on Builder and Solo
  • Data retention is 12 months on Builder and Solo and reaches 36 months only on the $833 per month Enterprise plan
  • Read and write Ads Manager access is Enterprise only at base tier
  • Scale Rules are a paid add on unless on Enterprise
  • Setup assistance requires the Team plan or Agency plan
  • The free ecommerce Relay plan covers 1 store, 1 user and basic conversion API only
  • The Brand ecommerce plan is capped at 3 stores

Viral Loops

  • Pricing is relatively high for small startups and bootstrapped businesses ($35/mo minimum)
  • Advanced features are only available on higher-tier plans, limiting smaller businesses
  • Limited customization without technical development for highly branded campaigns
  • Customer support response times may vary by region and time zone

Pricing, plan by plan

RedTrack

Free
  • FreeFree
    • 100K events
    • Basic tracking
    • Community support

Viral Loops

Free
  • FreeFree
    • 1,000 participants
    • All templates
    • Basic features

Which should you pick?

Choose RedTrack if

  • You need cookieless tracking.
  • You want to start without paying.
  • You also want multi-touch attribution.
RedTrack review

Choose Viral Loops if

  • You need campaign templates.
  • You want to start without paying.
  • You also want milestone rewards.
Viral Loops review

Questions people ask

Is RedTrack or Viral Loops better?
Neither clearly leads. RedTrack starts at Free and Viral Loops at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, RedTrack or Viral Loops?
RedTrack starts at Free and Viral Loops at Free.
Does RedTrack or Viral Loops run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use RedTrack for free?
Both have a free tier, so you can try either at no cost before committing.
What is RedTrack best used for?
RedTrack is most often used for tracking paid media and affiliate conversions across ad networks, server side conversion tracking for ecommerce stores, automating rules to pause or scale ad campaigns. Of those, tracking paid media and affiliate conversions across ad networks and server side conversion tracking for ecommerce stores are not what Viral Loops is typically brought in for.
What can RedTrack do that Viral Loops cannot?
RedTrack covers Cookieless tracking, Multi-touch attribution, Auto-optimization, Fraud detection. Viral Loops covers Campaign templates, Milestone rewards, Leaderboards, Referral widgets. Both handle Shopify, Web support.

Answered from the vendors’ own pages

Viral Loops: What does Viral Loops pricing start at?

Viral Loops pricing starts at $35/month and ranges up to $208/month depending on the plan. The platform offers a 14-day free trial, flat-rate pricing (no per-campaign charges), and 30% discount for annual billing.

Source
Viral Loops: What types of campaigns can Viral Loops create?

Viral Loops allows creation of referral programs, giveaways, waiting lists, and sweepstakes/competitions. Campaigns can be integrated into websites or mobile apps within minutes using pre-built templates.

Source
Viral Loops: Does Viral Loops offer custom pricing?

Yes. Beyond the standard $35-208/month plans, Viral Loops offers custom pricing for larger teams and enterprises with specific feature requirements.

Source
Viral Loops: What happens to campaigns after I cancel Viral Loops?

Users can export large files of mailing lists in several data formats, allowing campaign data to be migrated to another platform if needed after cancellation.

Source
Viral Loops: How quickly can I launch a campaign with Viral Loops?

Campaigns can be launched within minutes using Viral Loops' template-based, intuitive interface that requires no technical expertise or coding knowledge.

Source
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Related pages

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