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Software · head to head

Crossbeam vs RedTrack

Crossbeam logo

Crossbeam

Software

Partner ecosystem platform for revenue teams

From
Free
Rated
-
Full reviewWebsite
RedTrack logo

RedTrack

Software

Ad tracking and conversion attribution platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Crossbeam the first paid plan is $4,800 a year and includes a single full access seat, with additional seats at $1,800 a year each; RedTrack the Builder plan at $69 per month includes 1 seat and 2M events, with ad spend sync only every 6 hours
  • They diverge on capability: Crossbeam covers Account mapping, RedTrack covers Cookieless tracking.

Where they differ

Only the attributes on which Crossbeam and RedTrack actually diverge.

Attributes where Crossbeam and RedTrack differ
AttributeCrossbeamRedTrack
Founded20182015

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Crossbeam

  • Account mapping
  • Secure data sharing
  • Co-selling workflows
  • Partner scoring
  • Revenue attribution
  • Salesforce
  • HubSpot
  • Slack

Only in RedTrack

  • Cookieless tracking
  • Multi-touch attribution
  • Auto-optimization
  • Fraud detection
  • Team collaboration
  • Google Ads
  • Facebook
  • TikTok

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Crossbeam

  • Mapping overlapping accounts and pipeline with partner companiesnot RedTrack
  • Running a partner ecosystem programme with shared datanot RedTrack

RedTrack

  • Tracking paid media and affiliate conversions across ad networksnot Crossbeam
  • Server side conversion tracking for ecommerce storesnot Crossbeam
  • Automating rules to pause or scale ad campaignsnot Crossbeam

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Crossbeam

  • The first paid plan is $4,800 a year and includes a single full access seat, with additional seats at $1,800 a year each
  • The free plan caps Deal Navigator and Pipeline Generation at 10 records each and offers no record exports at all
  • Record exports are the ladder, at 5,000 on Connector, 25,000 on Supernode and 100,000 on Enterprise
  • Sales seats are a separate $40 per user per month on top of the plan
  • SAML SSO and advanced access controls are excluded from the Connector plan
  • Both upper tiers are custom priced

RedTrack

  • The Builder plan at $69 per month includes 1 seat and 2M events, with ad spend sync only every 6 hours
  • Events above the plan allowance are billed as overage, at $0.04 per 1,000 on Builder and Solo
  • Data retention is 12 months on Builder and Solo and reaches 36 months only on the $833 per month Enterprise plan
  • Read and write Ads Manager access is Enterprise only at base tier
  • Scale Rules are a paid add on unless on Enterprise
  • Setup assistance requires the Team plan or Agency plan
  • The free ecommerce Relay plan covers 1 store, 1 user and basic conversion API only
  • The Brand ecommerce plan is capped at 3 stores

Pricing, plan by plan

Crossbeam

Free
  • FreeFree
    • Unlimited partners
    • Account mapping
    • Basic analytics

RedTrack

Free
  • FreeFree
    • 100K events
    • Basic tracking
    • Community support

Which should you pick?

Choose Crossbeam if

  • You need account mapping.
  • You want to start without paying.
  • You also want secure data sharing.
Crossbeam review

Choose RedTrack if

  • You need cookieless tracking.
  • You want to start without paying.
  • You also want multi-touch attribution.
RedTrack review

Questions people ask

Is Crossbeam or RedTrack better?
Neither clearly leads. Crossbeam starts at Free and RedTrack at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Crossbeam or RedTrack?
Crossbeam starts at Free and RedTrack at Free.
Does Crossbeam or RedTrack run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Crossbeam for free?
Both have a free tier, so you can try either at no cost before committing.
What is Crossbeam best used for?
Crossbeam is most often used for mapping overlapping accounts and pipeline with partner companies, running a partner ecosystem programme with shared data. Of those, mapping overlapping accounts and pipeline with partner companies and running a partner ecosystem programme with shared data are not what RedTrack is typically brought in for.
What can Crossbeam do that RedTrack cannot?
Crossbeam covers Account mapping, Secure data sharing, Co-selling workflows, Partner scoring. RedTrack covers Cookieless tracking, Multi-touch attribution, Auto-optimization, Fraud detection. Both handle Web support.
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Related pages

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