Softwr

Real Estate · head to head

Entrata vs RealPage

Entrata logo

Entrata

Real Estate

Single-database multifamily platform covering accounting, leasing, resident services and payments

From
On request
Rated
-
Full reviewWebsite
RealPage logo

RealPage

Real Estate

Property management software for multifamily and commercial real estate

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Entrata it is built for United States conventional multifamily, so commercial, self-storage, international or mixed-asset portfolios are either unsupported or awkward.; RealPage its revenue management product is the subject of US antitrust litigation alleging it enabled rent price coordination between landlords, which is a material consideration and not a resolved matter
  • They diverge on capability: Entrata covers Single database platform, RealPage covers Property accounting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Entrata and RealPage actually diverge.

Attributes where Entrata and RealPage differ
AttributeEntrataRealPage
PlatformsWeb, iOS, AndroidWeb, iOS, Android, Cloud

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Entrata

  • Single database platform
  • Resident portal and payments
  • Leasing and marketing
  • Entrata insurance
  • AI leasing assistant

Only in RealPage

  • Property accounting
  • Leasing and screening
  • Maintenance
  • Revenue management
  • Resident portal

Both cover

  • Utility billing

What people use each for

The jobs each tool is most often brought in to do.

Entrata

  • A multifamily operator running Yardi or RealPage that wants one database instead of an integrated set of productsnot RealPage
  • A portfolio where marketing sites, ILS syndication and the lease record must stay in step without nightly importsnot RealPage
  • An operator trying to raise ancillary income from insurance and utility recovery without adding vendorsnot RealPage
  • A regional owner-operator consolidating accounting and site operations after acquisitionsnot RealPage

RealPage

  • Large multifamily portfolios needing one system across leasing and accountingnot Entrata
  • Operators consolidating property accounting onto a single ledgernot Entrata
  • Student and commercial housing with specialised billing needsnot Entrata

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Entrata

  • It is built for United States conventional multifamily, so commercial, self-storage, international or mixed-asset portfolios are either unsupported or awkward.
  • Ancillary services including payments, insurance and utility billing carry their own economics, so the licence quote understates the total value of the relationship and should be negotiated as a package.
  • Configuration depth for unusual ownership and fund structures is narrower than Yardi, which pushes complex owners back to a separate accounting layer.
  • Implementation and data migration take months with paid services, and portfolios migrating mid-year face a painful accounting cutover.
  • The founder and chairman resigned from the board in 2022 after sending an antisemitic email, and the executive team was rebuilt afterwards, so reference checks about long-term relationships should focus on current management rather than the historical reputation.

RealPage

  • Its revenue management product is the subject of US antitrust litigation alleging it enabled rent price coordination between landlords, which is a material consideration and not a resolved matter
  • Quote-only enterprise pricing with modules billed separately, so total cost is hard to establish up front
  • Implementation is a long project, and migrating portfolio accounting is genuinely disruptive
  • Aimed at large portfolios; small landlords find it far heavier than the problem

Pricing, plan by plan

Entrata

On request
  • Entrata$undefined/year
    • Quoted per unit per month against an annual contract
    • Modules such as insurance, utility billing and AI leasing priced separately
    • Payment processing revenue sits alongside the licence fee

RealPage

On request

No published plan breakdown. See the RealPage review.

Which should you pick?

Choose Entrata if

  • You need single database platform.
  • You work on Web, iOS, Android.
  • You also want resident portal and payments.
Entrata review

Choose RealPage if

  • You need property accounting.
  • You work on Web, iOS, Android, Cloud.
  • You also want leasing and screening.
RealPage review

Questions people ask

Is Entrata or RealPage better?
Neither clearly leads. Entrata starts at On request and RealPage at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Entrata or RealPage?
Entrata starts at On request and RealPage at On request.
Does Entrata or RealPage run on more platforms?
Entrata runs on Web, iOS, Android. RealPage runs on Web, iOS, Android, Cloud.
What is Entrata best used for?
Entrata is most often used for a multifamily operator running yardi or realpage that wants one database instead of an integrated set of products, a portfolio where marketing sites, ils syndication and the lease record must stay in step without nightly imports, an operator trying to raise ancillary income from insurance and utility recovery without adding vendors, a regional owner-operator consolidating accounting and site operations after acquisitions. Of those, a multifamily operator running yardi or realpage that wants one database instead of an integrated set of products and a portfolio where marketing sites, ils syndication and the lease record must stay in step without nightly imports are not what RealPage is typically brought in for.
What can Entrata do that RealPage cannot?
Entrata covers Single database platform, Resident portal and payments, Leasing and marketing, Entrata insurance. RealPage covers Property accounting, Leasing and screening, Maintenance, Revenue management. Both handle Utility billing.

Answered from the vendors’ own pages

Entrata: Is Entrata pricing published?

No. It is quoted per unit per month on an annual contract, and modules such as insurance and utility billing are priced on top.

RealPage: What does RealPage cost?

Pricing is quoted per portfolio with modules billed separately, and is not published.

Entrata: How small can a portfolio be?

Practically around 5,000 units. Smaller operators find the contract minimums and implementation effort hard to justify.

RealPage: What is the antitrust case about?

US litigation alleges its revenue management product facilitated rent price coordination among landlords using shared market data. It is ongoing, and anyone evaluating the product should follow it.

Entrata: Does it support commercial property?

Only lightly. It is a multifamily product, and mixed portfolios usually keep a second system for commercial assets.

RealPage: Is it suitable for a small landlord?

No. It targets large multifamily and commercial portfolios, and the cost and implementation assume that scale.

Share

Related pages

More on Entrata

More on RealPage

Keep looking

Other head to heads