Softwr

Employee Engagement · head to head

Profit.co vs RedTrack

Profit.co logo

Profit.co

Employee Engagement

OKR software that drives business results

From
Free
Free plan
Yes
Full reviewWebsite
RedTrack logo

RedTrack

Affiliate Marketing

Ad tracking and conversion attribution platform

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Profit.co no published pricing at all; every deal is a custom proposal built with their sales team; RedTrack the Builder plan at $69 per month includes 1 seat and 2M events, with ad spend sync only every 6 hours
  • They diverge on capability: Profit.co covers OKR management, RedTrack covers Cookieless tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Profit.co and RedTrack actually diverge.

Attributes where Profit.co and RedTrack differ
AttributeProfit.coRedTrack
PlatformsWeb, Ios, Android, ApiWeb
CategoryEmployee EngagementAffiliate Marketing
Founded20182015

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Profit.co

  • OKR management
  • Goal alignment
  • Key result tracking
  • Task management
  • Check-ins (CFR)
  • KPI dashboards
  • Strategy visualization
  • Performance insights

Only in RedTrack

  • Cookieless tracking
  • Multi-touch attribution
  • Auto-optimization
  • Fraud detection
  • Team collaboration
  • Google Ads
  • Facebook
  • TikTok

What people use each for

The jobs each tool is most often brought in to do.

Profit.co

  • Running OKRs across an organisationnot RedTrack
  • Performance reviews and goal trackingnot RedTrack
  • Project portfolio management alongside objectivesnot RedTrack
  • Balanced scorecard reportingnot RedTrack
  • Building KPI dashboards from prebuilt templatesnot RedTrack

RedTrack

  • Tracking paid media and affiliate conversions across ad networksnot Profit.co
  • Server side conversion tracking for ecommerce storesnot Profit.co
  • Automating rules to pause or scale ad campaignsnot Profit.co

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Profit.co

  • No published pricing at all; every deal is a custom proposal built with their sales team
  • Split into core modules and add-ons, so strategy roadmaps, one-to-ones, rewards and engagement are each extra rather than included
  • There is no free tier

RedTrack

  • The Builder plan at $69 per month includes 1 seat and 2M events, with ad spend sync only every 6 hours
  • Events above the plan allowance are billed as overage, at $0.04 per 1,000 on Builder and Solo
  • Data retention is 12 months on Builder and Solo and reaches 36 months only on the $833 per month Enterprise plan
  • Read and write Ads Manager access is Enterprise only at base tier
  • Scale Rules are a paid add on unless on Enterprise
  • Setup assistance requires the Team plan or Agency plan
  • The free ecommerce Relay plan covers 1 store, 1 user and basic conversion API only
  • The Brand ecommerce plan is capped at 3 stores

Pricing, plan by plan

Profit.co

Free
  • FreeFree
    • Up to 5 users
    • OKR management
    • Task management
  • Growth$7/month
    • Unlimited users
    • Everything in Free
    • CFR (check-ins)
  • Enterprise$undefined/month
    • Everything in Growth
    • Advanced analytics
    • HRIS integration

RedTrack

Free
  • Relay (Free Forever)Free
    • Server-side Conversion API for Meta, TikTok, Snapchat
    • 1 store, 1 user
    • No dashboard or attribution included
  • Builder$69/month
    • 2M tracking events per month
    • 1 user, 5 ad accounts per platform
    • 5 custom domains with SSL
  • Solo$141/month
    • 5M tracking events per month
    • 1 user, 5 ad accounts per platform
    • 10 custom domains with SSL
  • Team$333/month
    • 20M tracking events per month
    • 5 users, unlimited ad accounts per platform
    • 50 custom domains with SSL

Which should you pick?

Choose Profit.co if

  • You need okr management.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want goal alignment.
Profit.co review

Choose RedTrack if

  • You need cookieless tracking.
  • You want to start without paying.
  • You also want multi-touch attribution.
RedTrack review

Questions people ask

Is Profit.co or RedTrack better?
Neither clearly leads. Profit.co starts at Free and RedTrack at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Profit.co or RedTrack?
Profit.co starts at Free and RedTrack at Free.
Does Profit.co or RedTrack run on more platforms?
Profit.co runs on Web, Ios, Android, Api. RedTrack runs on Web.
Can I use Profit.co for free?
Both have a free tier, so you can try either at no cost before committing.
What is Profit.co best used for?
Profit.co is most often used for running okrs across an organisation, performance reviews and goal tracking, project portfolio management alongside objectives, balanced scorecard reporting. Of those, running okrs across an organisation and performance reviews and goal tracking are not what RedTrack is typically brought in for.
What can Profit.co do that RedTrack cannot?
Profit.co covers OKR management, Goal alignment, Key result tracking, Task management. RedTrack covers Cookieless tracking, Multi-touch attribution, Auto-optimization, Fraud detection.

Answered from the vendors’ own pages

Profit.co: How much does Profit.co cost?

Profit.co does not publish standard pricing tiers. Pricing is custom and determined by the modules selected (OKRs, Performance Management, Portfolio Management, Balanced Scorecard) and the number of users in your organization.

Source
RedTrack: Does RedTrack have a free plan?

Yes. RedTrack Relay is free forever and includes server-side Conversion API for Meta, TikTok, and Snapchat. It supports 1 store and 1 user, but does not include dashboard or attribution features.

Source
Profit.co: How can I get a Profit.co quote?

Contact Profit.co sales team through the 'Talk to Sales' button on their website. The company commits to providing a custom proposal within 48 hours of inquiry.

Source
RedTrack: What is RedTrack's most popular plan?

The Team plan at $333 per month is marked as Most Popular. It includes 20M tracking events per month, 5 users, unlimited ad accounts, 30-minute ad spend sync, 3 AI dashboards, 24-month data retention, and live chat support.

Source
Profit.co: Does Profit.co offer a free trial?

Trial information is not displayed on the pricing page. Contact the sales team to inquire about trial access and custom commercial terms.

Source
RedTrack: How much does RedTrack cost for small affiliate campaigns?

RedTrack Builder starts at $69 per month with 2M tracking events, 1 user, 5 ad accounts per platform, and 6-hour ad spend sync. Solo is $141 per month with 5M events and faster 60-minute sync.

Source
RedTrack: Does RedTrack offer a free trial?

Yes. A 14-day free trial is available for all RedTrack paid plans.

Source
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