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Customer Success · head to head

Custify vs Product Fruits

Custify logo

Custify

Customer Success

Customer Success Software for SaaS

From
$399/month
Rated
-
Full reviewWebsite
Product Fruits logo

Product Fruits

Customer Success

In app onboarding, tours and checklists priced by monthly active users, not by seat

From
$83.25/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Custify no mobile app for on-the-go customer success management; Product Fruits pricing is by monthly active users rather than by seat, so the bill grows with product success rather than with team size, and a viral month produces a cost increase the finance team did not plan for.
  • They diverge on capability: Custify covers Health scores, Product Fruits covers Product tours.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Custify and Product Fruits actually diverge.

Attributes where Custify and Product Fruits differ
AttributeCustifyProduct Fruits
Starting price$399/month$83.25/month
Pricing modelUnknownPer month by monthly active users
Founded2017Unknown

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Customer Success).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Custify

  • Health scores
  • Playbooks
  • Task automation
  • Customer 360
  • Churn alerts
  • Salesforce
  • HubSpot
  • Intercom

Only in Product Fruits

  • Product tours
  • Hints and tooltips
  • Onboarding checklists
  • In app announcements
  • Surveys and NPS
  • Help centre widget
  • Segmentation
  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

Custify

  • Customer Successnot Product Fruits
  • Saasnot Product Fruits
  • Automationnot Product Fruits

Product Fruits

  • A software company that wants to ship onboarding changes without putting them in an engineering sprintnot Custify
  • A team evaluating product adoption tools that needs a real price before starting a sales conversation, which the category incumbents largely do not providenot Custify
  • A product manager running activation experiments where the cycle time of a release is the bottleneck, not the ideanot Custify
  • A small software business whose monthly active user count is under a few thousand and for whom Pendo enterprise pricing is out of reachnot Custify

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Custify

  • No mobile app for on-the-go customer success management
  • Limited reporting customization options

Product Fruits

  • Pricing is by monthly active users rather than by seat, so the bill grows with product success rather than with team size, and a viral month produces a cost increase the finance team did not plan for.
  • Overage is not priced publicly. Product Fruits says the product keeps working above quota and that customer service will reach out to discuss a better fitting plan, so a spiky business should get overage terms in writing before signing.
  • The published rate card stops at Business, so any organisation beyond that scale is into a custom quote and loses the price transparency that made Product Fruits attractive in the first place.
  • There is no free plan, only a trial, so a team that wants to keep a small permanent deployment running without a subscription cannot, unlike some competitors in adjacent categories.
  • It is a smaller vendor than Pendo, Appcues and Userpilot, with a correspondingly smaller integration ecosystem and less depth in product analytics, so teams that want adoption tooling and analytics from one vendor will find it thin on the analytics half.

Pricing, plan by plan

Custify

$399/month
  • Starter$399/month
    • Customer 360 view
    • Basic health scoring
    • Task management
  • Growth$undefined/mo
    • Expansion opportunity identification
    • Advanced automation
    • Custom dashboards

Product Fruits

$83.25/month
  • Starter$83.25/month
    • 999 US dollars a year on annual billing, 111 US dollars a month if billed monthly
    • 1,500 monthly active users included
    • Tours, hints, checklists and announcements
  • Pro$140.25/month
    • 187 US dollars a month if billed monthly
    • Higher monthly active user allowance
    • Surveys, NPS and help centre widget
  • Business$280.5/month
    • 374 US dollars a month if billed monthly
    • Highest published monthly active user allowance
    • Advanced segmentation and analytics

Which should you pick?

Choose Custify if

  • You need health scores.
  • You also want playbooks.
Custify review

Choose Product Fruits if

  • You need product tours.
  • You also want hints and tooltips.
Product Fruits review

Questions people ask

Is Custify or Product Fruits better?
Neither clearly leads. Custify starts at $399/month and Product Fruits at $83.25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Custify or Product Fruits?
Custify starts at $399/month and Product Fruits at $83.25/month.
Does Custify or Product Fruits run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Custify best used for?
Custify is most often used for customer success, saas, automation. Of those, customer success and saas are not what Product Fruits is typically brought in for.
What can Custify do that Product Fruits cannot?
Custify covers Health scores, Playbooks, Task automation, Customer 360. Product Fruits covers Product tours, Hints and tooltips, Onboarding checklists, In app announcements.

Answered from the vendors’ own pages

Custify: How much does Custify cost?

Custify pricing starts at $399-$899 per month depending on team size and seats. Pricing is quote-based for larger teams, with no per-seat fees on higher tiers.

Source
Product Fruits: How is Product Fruits priced?

By monthly active users. Starter is 999 US dollars a year, which is 83.25 a month, for 1,500 monthly active users, or 111 a month billed monthly. Pro and Business are 140.25 and 280.50 a month on annual billing.

Custify: What CRM systems does Custify integrate with?

Custify integrates with HubSpot, Salesforce, Zoho CRM, Zendesk Sell, Intercom, Pipedrive, Close CRM, Freshworks CRM, and 200+ other applications through Zapier.

Source
Product Fruits: What happens if we exceed the monthly active user quota?

Product Fruits says the product keeps working for users above quota and that customer service will reach out to discuss a better fitting plan. Overage is not priced publicly, so agree the terms before signing.

Custify: Does Custify have a mobile app?

No, Custify does not offer a dedicated mobile app. It is a cloud-based web platform accessible via browser on mobile devices.

Source
Product Fruits: Is there a free plan?

No. There is a free trial with full access and no card required, but no permanently free tier.

Product Fruits: How does it compare with Pendo?

Product Fruits is much cheaper and publishes its prices. Pendo has far deeper product analytics. If you need adoption guidance only, Product Fruits is the cheaper answer; if you need analytics too, it is not.

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