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Business Intelligence · head to head

DashThis vs Pigment

DashThis logo

DashThis

Business Intelligence

Fixed-price marketing dashboards for agencies billed by dashboard, not by seat

From
$44/month
Rated
-
Full reviewWebsite
Pigment logo

Pigment

Business Intelligence

Enterprise business planning platform for finance, sales and workforce modelling

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: DashThis dashboards are the billing unit, so an agency that gives each client a summary and a channel detail view consumes its allowance at twice the expected rate and upgrades jump by roughly a hundred dollars a step.; Pigment no pricing is published and the structure has three moving parts, platform fee, use-case fees and tiered seats, so two companies of the same size can pay very different amounts and neither can benchmark the other.
  • They diverge on capability: DashThis covers Unlimited users, Pigment covers Dimensional modelling.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which DashThis and Pigment actually diverge.

Attributes where DashThis and Pigment differ
AttributeDashThisPigment
Starting price$44/monthOn request
Pricing modelPer month by dashboard countquote

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in DashThis

  • Unlimited users
  • Preset templates
  • Multi-source widgets
  • Calculated widgets
  • White labelling
  • Scheduled delivery
  • Data source library
  • Comment annotations

Only in Pigment

  • Dimensional modelling
  • Scenario planning
  • Data connectors
  • Application blocks
  • Reporting and boards
  • Access control
  • Audit trail
  • AI assistance

What people use each for

The jobs each tool is most often brought in to do.

DashThis

  • A twenty-person agency that wants every account manager and every client to have a login without per-seat billingnot Pigment
  • A PPC team producing the same monthly report for forty accounts and wanting it emailed automaticallynot Pigment
  • An in-house marketing lead who needs one cross-channel view for the board without involving a data teamnot Pigment
  • An SEO consultancy white labelling client reports under its own domain and sending addressnot Pigment

Pigment

  • A finance team retiring a fragile Excel consolidation that no one can audit and only one person can runnot DashThis
  • Sales operations modelling quota, territory and headcount capacity against a revenue plan in the same system finance usesnot DashThis
  • A company that needs monthly re-forecasting fast enough to run scenarios live in the leadership meetingnot DashThis
  • Replacing an ageing Anaplan estate where the model has become unmaintainable and per-workspace costs have crept upnot DashThis

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

DashThis

  • Dashboards are the billing unit, so an agency that gives each client a summary and a channel detail view consumes its allowance at twice the expected rate and upgrades jump by roughly a hundred dollars a step.
  • There is no data warehouse, SQL layer or real data modelling, so anything requiring joins beyond simple multi-source widgets has to be done in another tool first.
  • Historical data depends on what each connected API will return, so switching to DashThis does not retroactively give you years of comparable history.
  • There is no free tier at all, and the fourteen day trial is short for an agency wanting to rebuild forty client reports before committing.
  • Visualisation options are limited to a fixed widget set, so clients who want a specific chart type or layout often cannot get it.

Pigment

  • No pricing is published and the structure has three moving parts, platform fee, use-case fees and tiered seats, so two companies of the same size can pay very different amounts and neither can benchmark the other.
  • Cost scales with planning processes rather than with company size, so a successful first deployment creates internal demand that directly increases the bill at renewal.
  • It requires a modelling owner. Without a person who understands dimensional design, teams rebuild spreadsheet patterns in Pigment and inherit all the maintenance problems they were trying to escape.
  • Implementation is partner-led and measured in months, so the payback horizon is long compared with lighter FP&A tools that a controller can configure alone.
  • The connector library covers major systems well but the long tail is thinner than the incumbents, and industry-specific source systems often need a warehouse or a file drop in between.

Pricing, plan by plan

DashThis

$44/month
  • Individual$44/month
    • 3 dashboards
    • 15 data sources
    • Unlimited users
  • Professional$139/month
    • 10 dashboards
    • 40 data sources
    • Unlimited users
  • Business$279/month
    • 25 dashboards
    • 100 data sources
    • Unlimited users
  • Standard$429/month
    • 50 dashboards
    • 200 data sources
    • Unlimited users

Pigment

On request
  • Pigment platform$undefined/year
    • Platform fee plus per use-case fees
    • Licences tiered as editor, contributor and explorer
    • No free tier and no self-service signup

Which should you pick?

Choose DashThis if

  • You need unlimited users.
  • You also want preset templates.
DashThis review

Choose Pigment if

  • You need dimensional modelling.
  • You also want scenario planning.
Pigment review

Questions people ask

Is DashThis or Pigment better?
Neither clearly leads. DashThis starts at $44/month and Pigment at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, DashThis or Pigment?
DashThis starts at $44/month and Pigment at On request.
Does DashThis or Pigment run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is DashThis best used for?
DashThis is most often used for a twenty-person agency that wants every account manager and every client to have a login without per-seat billing, a ppc team producing the same monthly report for forty accounts and wanting it emailed automatically, an in-house marketing lead who needs one cross-channel view for the board without involving a data team, an seo consultancy white labelling client reports under its own domain and sending address. Of those, a twenty-person agency that wants every account manager and every client to have a login without per-seat billing and a ppc team producing the same monthly report for forty accounts and wanting it emailed automatically are not what Pigment is typically brought in for.
What can DashThis do that Pigment cannot?
DashThis covers Unlimited users, Preset templates, Multi-source widgets, Calculated widgets. Pigment covers Dimensional modelling, Scenario planning, Data connectors, Application blocks.

Answered from the vendors’ own pages

DashThis: Does DashThis charge per user?

No. Every plan includes unlimited users and client viewers; you pay for dashboards and data sources.

Pigment: Does Pigment publish prices?

No. Expect a quote combining a platform fee, fees per planning use case, and seat licences split into editor, contributor and explorer tiers.

DashThis: Is there a free plan?

No. Pricing starts at 44 US dollars a month for three dashboards, after a short trial.

Pigment: Is Pigment an alternative to Anaplan?

It is positioned directly against Anaplan and much of its customer base is migrating from it, mainly citing modelling readability and recalculation speed.

DashThis: Can I blend data from several ad accounts?

Yes, through multi-source widgets and calculated widgets, but there is no general purpose join or SQL layer.

Pigment: Can we use it without consultants?

In practice most deployments use Pigment or a partner for the initial build. Ongoing model changes can be handled in-house once someone owns the modelling discipline.

DashThis: Does it white label fully?

Yes, including logo, colours, sending email address and a custom domain on the higher plans.

Pigment: Where is data hosted?

Pigment is a European vendor with regional hosting options, which is often the deciding factor for EU buyers with data residency requirements.

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