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Business Intelligence · head to head

Cabin vs Pigment

Cabin logo

Cabin

Business Intelligence

Cookieless web analytics that also reports the carbon footprint of your website

From
Free
Rated
-
Full reviewWebsite
Pigment logo

Pigment

Business Intelligence

Enterprise business planning platform for finance, sales and workforce modelling

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Cabin has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cabin the analytics are deliberately shallow: no funnels, no cohort retention, no session replay and no user-level journeys, so anything beyond traffic and event counts requires a second tool.; Pigment no pricing is published and the structure has three moving parts, platform fee, use-case fees and tiered seats, so two companies of the same size can pay very different amounts and neither can benchmark the other.
  • They diverge on capability: Cabin covers Cookieless tracking, Pigment covers Dimensional modelling.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Cabin and Pigment actually diverge.

Attributes where Cabin and Pigment differ
AttributeCabinPigment
Starting priceFreeOn request
Pricing modelPer month by pageview volumequote
Free tierYesNo

Identical on both: platforms (Web), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cabin

  • Cookieless tracking
  • Carbon reporting
  • 1.2kb script
  • Custom events
  • Ad-blocker bypass
  • MCP access
  • Branded dashboards
  • EU data storage

Only in Pigment

  • Dimensional modelling
  • Scenario planning
  • Data connectors
  • Application blocks
  • Reporting and boards
  • Access control
  • Audit trail
  • AI assistance

What people use each for

The jobs each tool is most often brought in to do.

Cabin

  • Replacing Google Analytics on a site where a cookie consent banner is hurting conversion and you do not need behavioural advertising datanot Pigment
  • An organisation with a published sustainability commitment that needs a reportable figure for its website emissionsnot Pigment
  • An agency managing many client sites that wants unlimited domains and branded client dashboards for a flat $45 a monthnot Pigment
  • A developer who wants to query site analytics conversationally through an MCP-connected assistant rather than reading a dashboardnot Pigment

Pigment

  • A finance team retiring a fragile Excel consolidation that no one can audit and only one person can runnot Cabin
  • Sales operations modelling quota, territory and headcount capacity against a revenue plan in the same system finance usesnot Cabin
  • A company that needs monthly re-forecasting fast enough to run scenarios live in the leadership meetingnot Cabin
  • Replacing an ageing Anaplan estate where the model has become unmaintainable and per-workspace costs have crept upnot Cabin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cabin

  • The analytics are deliberately shallow: no funnels, no cohort retention, no session replay and no user-level journeys, so anything beyond traffic and event counts requires a second tool.
  • Carbon figures are modelled from bytes transferred using CO2.js assumptions about grid intensity and device energy, not measured, so they are directionally useful and should never be presented as audited emissions data.
  • Cabin is a product of Normally, a design studio, rather than a company whose sole business is analytics, which puts a reasonable question mark over long-term roadmap investment and support depth.
  • The 30-day retention on the free tier and 12 months on Plus mean year-on-year comparison needs the $45 Scale plan, which is a large jump for a small site that only wanted longer history.
  • Because it does not use cookies or cross-site identifiers, returning-visitor and multi-session attribution are approximations, which matters if anyone in the business is trying to reconcile it with an ad platform's numbers.

Pigment

  • No pricing is published and the structure has three moving parts, platform fee, use-case fees and tiered seats, so two companies of the same size can pay very different amounts and neither can benchmark the other.
  • Cost scales with planning processes rather than with company size, so a successful first deployment creates internal demand that directly increases the bill at renewal.
  • It requires a modelling owner. Without a person who understands dimensional design, teams rebuild spreadsheet patterns in Pigment and inherit all the maintenance problems they were trying to escape.
  • Implementation is partner-led and measured in months, so the payback horizon is long compared with lighter FP&A tools that a controller can configure alone.
  • The connector library covers major systems well but the long tail is thinner than the incumbents, and industry-specific source systems often need a warehouse or a file drop in between.

Pricing, plan by plan

Cabin

Free
  • FreeFree
    • 1 domain
    • 10,000 pageviews per month
    • 30-day data retention
  • Plus$14/month
    • Up to 10 domains
    • 100,000 pageviews per month
    • 12-month retention
  • Scale$45/month
    • Unlimited domains
    • 5,000,000 pageviews per month
    • Unlimited retention

Pigment

On request
  • Pigment platform$undefined/year
    • Platform fee plus per use-case fees
    • Licences tiered as editor, contributor and explorer
    • No free tier and no self-service signup

Which should you pick?

Choose Cabin if

  • You need cookieless tracking.
  • You want to start without paying.
  • You also want carbon reporting.
Cabin review

Choose Pigment if

  • You need dimensional modelling.
  • You also want scenario planning.
Pigment review

Questions people ask

Is Cabin or Pigment better?
Neither clearly leads. Cabin starts at Free and Pigment at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cabin or Pigment?
Cabin has a free tier; the other does not. Paid plans start at Free for Cabin and On request for Pigment.
Does Cabin or Pigment run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Cabin for free?
Yes. Cabin has a free tier, so you can try it without paying. Pigment starts at On request.
What is Cabin best used for?
Cabin is most often used for replacing google analytics on a site where a cookie consent banner is hurting conversion and you do not need behavioural advertising data, an organisation with a published sustainability commitment that needs a reportable figure for its website emissions, an agency managing many client sites that wants unlimited domains and branded client dashboards for a flat $45 a month, a developer who wants to query site analytics conversationally through an mcp-connected assistant rather than reading a dashboard. Of those, replacing google analytics on a site where a cookie consent banner is hurting conversion and you do not need behavioural advertising data and an organisation with a published sustainability commitment that needs a reportable figure for its website emissions are not what Pigment is typically brought in for.
What can Cabin do that Pigment cannot?
Cabin covers Cookieless tracking, Carbon reporting, 1.2kb script, Custom events. Pigment covers Dimensional modelling, Scenario planning, Data connectors, Application blocks.

Answered from the vendors’ own pages

Cabin: Do I need a cookie consent banner with Cabin?

No. It sets no cookies and collects no cross-site identifiers, and data is stored in the EU, which is the specific reason most buyers switch to it.

Pigment: Does Pigment publish prices?

No. Expect a quote combining a platform fee, fees per planning use case, and seat licences split into editor, contributor and explorer tiers.

Cabin: How accurate is the carbon measurement?

It is an estimate derived from data transfer using the CO2.js model. It is reliable for tracking change over time on your own site and unsuitable as an audited emissions figure.

Pigment: Is Pigment an alternative to Anaplan?

It is positioned directly against Anaplan and much of its customer base is migrating from it, mainly citing modelling readability and recalculation speed.

Cabin: Who makes Cabin?

It was built at Normally, a research and design studio in London, out of work on data, privacy and the carbon footprint of digital products.

Pigment: Can we use it without consultants?

In practice most deployments use Pigment or a partner for the initial build. Ongoing model changes can be handled in-house once someone owns the modelling discipline.

Cabin: Can it replace Google Analytics entirely?

For traffic, referrer and event reporting, yes. For advertising attribution, audience building and funnel analysis, no.

Pigment: Where is data hosted?

Pigment is a European vendor with regional hosting options, which is often the deciding factor for EU buyers with data residency requirements.

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