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Business Intelligence · head to head

Board International vs DashThis

Board International logo

Board International

Business Intelligence

Unified planning, budgeting and BI on a single multidimensional model

From
On request
Rated
-
Full reviewWebsite
DashThis logo

DashThis

Business Intelligence

Fixed-price marketing dashboards for agencies billed by dashboard, not by seat

From
$44/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Board International no pricing is published, and independent estimates put year-one total cost of ownership at 150,000 to 400,000 US dollars or more once implementation is included, so budget approval requires a sales process before any real evaluation.; DashThis dashboards are the billing unit, so an agency that gives each client a summary and a channel detail view consumes its allowance at twice the expected rate and upgrades jump by roughly a hundred dollars a step.
  • They diverge on capability: Board International covers Unified model, DashThis covers Unlimited users.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Board International and DashThis actually diverge.

Attributes where Board International and DashThis differ
AttributeBoard InternationalDashThis
Starting priceOn request$44/month
Pricing modelquotePer month by dashboard count
PlatformsWeb, Windows, iOS, AndroidWeb

Identical on both: free tier (No), user rating (Not yet rated), category (Business Intelligence).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Board International

  • Unified model
  • Driver-based planning
  • Scenario analysis
  • Data reader and writeback
  • Predictive forecasting
  • Self-service dashboards

Only in DashThis

  • Unlimited users
  • Preset templates
  • Multi-source widgets
  • Calculated widgets
  • White labelling
  • Scheduled delivery
  • Data source library
  • Comment annotations

What people use each for

The jobs each tool is most often brought in to do.

Board International

  • A finance function that wants budgeting and management reporting on one model rather than two integrated systemsnot DashThis
  • Supply chain and demand planning where the same dimensional model must serve finance and operationsnot DashThis
  • Rolling forecasts with many scenarios where spreadsheet consolidation has become the constraintnot DashThis
  • An organisation replacing a large collection of Excel models with something auditable and version-controllednot DashThis

DashThis

  • A twenty-person agency that wants every account manager and every client to have a login without per-seat billingnot Board International
  • A PPC team producing the same monthly report for forty accounts and wanting it emailed automaticallynot Board International
  • An in-house marketing lead who needs one cross-channel view for the board without involving a data teamnot Board International
  • An SEO consultancy white labelling client reports under its own domain and sending addressnot Board International

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Board International

  • No pricing is published, and independent estimates put year-one total cost of ownership at 150,000 to 400,000 US dollars or more once implementation is included, so budget approval requires a sales process before any real evaluation.
  • Implementation is heavy and normally delivered by Board professional services or a certified partner, which means the go-live date depends on a third party’s availability rather than your own team.
  • The platform requires a trained internal model owner to remain useful, and organisations that lose that person frequently find the model ossifies because nobody else can safely change it.
  • The interface is dated relative to newer planning tools, which shows up as slower adoption among business users who compare it with the consumer-grade software they use elsewhere.
  • Performance degrades on very large models, and the response to that is usually a modelling redesign delivered by a partner rather than something a customer can fix themselves.

DashThis

  • Dashboards are the billing unit, so an agency that gives each client a summary and a channel detail view consumes its allowance at twice the expected rate and upgrades jump by roughly a hundred dollars a step.
  • There is no data warehouse, SQL layer or real data modelling, so anything requiring joins beyond simple multi-source widgets has to be done in another tool first.
  • Historical data depends on what each connected API will return, so switching to DashThis does not retroactively give you years of comparable history.
  • There is no free tier at all, and the fourteen day trial is short for an agency wanting to rebuild forty client reports before committing.
  • Visualisation options are limited to a fixed widget set, so clients who want a specific chart type or layout often cannot get it.

Pricing, plan by plan

Board International

On request
  • Board Intelligent Planning Platform$undefined/year
    • Unified planning, reporting and analytics
    • Cloud or on-premises deployment
    • Named and concurrent user licence options

DashThis

$44/month
  • Individual$44/month
    • 3 dashboards
    • 15 data sources
    • Unlimited users
  • Professional$139/month
    • 10 dashboards
    • 40 data sources
    • Unlimited users
  • Business$279/month
    • 25 dashboards
    • 100 data sources
    • Unlimited users
  • Standard$429/month
    • 50 dashboards
    • 200 data sources
    • Unlimited users

Which should you pick?

Choose Board International if

  • You need unified model.
  • You work on Web, Windows, iOS, Android.
  • You also want driver-based planning.
Board International review

Choose DashThis if

  • You need unlimited users.
  • You also want preset templates.
DashThis review

Questions people ask

Is Board International or DashThis better?
Neither clearly leads. Board International starts at On request and DashThis at $44/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Board International or DashThis?
Board International starts at On request and DashThis at $44/month.
Does Board International or DashThis run on more platforms?
Board International runs on Web, Windows, iOS, Android. DashThis runs on Web.
What is Board International best used for?
Board International is most often used for a finance function that wants budgeting and management reporting on one model rather than two integrated systems, supply chain and demand planning where the same dimensional model must serve finance and operations, rolling forecasts with many scenarios where spreadsheet consolidation has become the constraint, an organisation replacing a large collection of excel models with something auditable and version-controlled. Of those, a finance function that wants budgeting and management reporting on one model rather than two integrated systems and supply chain and demand planning where the same dimensional model must serve finance and operations are not what DashThis is typically brought in for.
What can Board International do that DashThis cannot?
Board International covers Unified model, Driver-based planning, Scenario analysis, Data reader and writeback. DashThis covers Unlimited users, Preset templates, Multi-source widgets, Calculated widgets.

Answered from the vendors’ own pages

Board International: Does Board publish pricing?

No. Licensing and implementation are both quoted, and independent estimates put per-user licensing in the low thousands of dollars per year.

DashThis: Does DashThis charge per user?

No. Every plan includes unlimited users and client viewers; you pay for dashboards and data sources.

Board International: Who owns Board?

Nordic Capital holds a majority stake, with founders and management retaining significant shareholdings.

DashThis: Is there a free plan?

No. Pricing starts at 44 US dollars a month for three dashboards, after a short trial.

Board International: Is Board a BI tool or a planning tool?

Both, on one multidimensional model, which is the main argument for choosing it over separate tools.

DashThis: Can I blend data from several ad accounts?

Yes, through multi-source widgets and calculated widgets, but there is no general purpose join or SQL layer.

Board International: Can it be deployed on premises?

Yes, both cloud and on-premises deployments are supported.

DashThis: Does it white label fully?

Yes, including logo, colours, sending email address and a custom domain on the higher plans.

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