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Pendo vs Amplitude

Pendo logo

Pendo

Software

Product analytics and digital adoption platform

From
Free
Rated
-
Full reviewWebsite
Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Pendo pricing is not publicly available and requires a custom quote; Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • They diverge on capability: Pendo covers Product analytics, Amplitude covers Event tracking.

Where they differ

Only the attributes on which Pendo and Amplitude actually diverge.

Attributes where Pendo and Amplitude differ
AttributePendoAmplitude
PlatformsWeb, Mobile, DesktopWeb, Ios, Android, Api
Founded20132012

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Pendo

  • Product analytics
  • In-app messaging
  • User onboarding
  • Feature adoption tracking
  • User feedback
  • NPS surveys
  • Session replay
  • Mobile analytics

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Both cover

  • Salesforce
  • Slack
  • Segment
  • Zendesk
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Pendo

  • User onboardingnot Amplitude
  • Feature adoptionnot Amplitude
  • Product analyticsnot Amplitude
  • User feedback collectionnot Amplitude
  • Digital adoptionnot Amplitude

Amplitude

  • User behavior analysisnot Pendo
  • Feature adoption trackingnot Pendo
  • Conversion rate optimizationnot Pendo
  • Customer journey mappingnot Pendo
  • Retention improvementnot Pendo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Pendo

  • Pricing is not publicly available and requires a custom quote
  • Free tier limited to 500 monthly active users

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Pricing, plan by plan

Pendo

Free
  • FreeFree
    • 500 MAU
    • Core analytics
    • In-app guides

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Which should you pick?

Choose Pendo if

  • You need product analytics.
  • You want to start without paying.
  • You work on Web, Mobile, Desktop.
  • You also want in-app messaging.
Pendo review

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Questions people ask

Is Pendo or Amplitude better?
Neither clearly leads. Pendo starts at Free and Amplitude at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Pendo or Amplitude?
Pendo starts at Free and Amplitude at Free.
Does Pendo or Amplitude run on more platforms?
Pendo runs on Web, Mobile, Desktop. Amplitude runs on Web, Ios, Android, Api.
Can I use Pendo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Pendo best used for?
Pendo is most often used for user onboarding, feature adoption, product analytics, user feedback collection. Of those, user onboarding and feature adoption are not what Amplitude is typically brought in for.
What can Pendo do that Amplitude cannot?
Pendo covers Product analytics, In-app messaging, User onboarding, Feature adoption tracking. Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Both handle Salesforce, Slack, Segment, Zendesk.

Answered from the vendors’ own pages

Pendo: Does Pendo have a free tier?

Yes, Pendo Free supports up to 500 monthly active users and includes core product analytics, in-app guides, Pendo-branded roadmaps, and Pendo-branded NPS surveys.

Source
Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Pendo: What is Pendo's core functionality?

Pendo combines product analytics, in-app guides, session replay, NPS surveys, product discovery, roadmaps, and cross-channel orchestration to measure and improve product adoption.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Pendo: What CRM systems does Pendo integrate with?

Pendo offers two-way integrations with Salesforce, mapping Pendo product usage and sentiment data with Salesforce records, and with HubSpot for contact mapping and campaign orchestration.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Pendo: What impact does Pendo have on customer retention?

Companies using Pendo for product analytics see on average a 5% reduction in customer churn and report an average 15% increase in net revenue retention.

Source
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