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CRM & Sales · head to head

Ontraport vs Affinity

Ontraport logo

Ontraport

CRM & Sales

All-in-one CRM and marketing automation

From
$24/month
Rated
-
Full reviewWebsite
Affinity logo

Affinity

CRM & Sales

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Ontraport no plan name, monthly price, contact band, user count or email send limit is published on the pricing page; Affinity built specifically for private capital firms, so it is not a general purpose CRM
  • They diverge on capability: Ontraport covers Sales pipeline, Affinity covers Deal tracking.

Where they differ

Only the attributes on which Ontraport and Affinity actually diverge.

Attributes where Ontraport and Affinity differ
AttributeOntraportAffinity
Starting price$24/month$49/month
Founded20092013

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (CRM & Sales).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Ontraport

  • Sales pipeline
  • Email marketing
  • Marketing automation
  • Automation
  • Reporting
  • Landing pages
  • Zapier
  • Slack

Only in Affinity

  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn
  • Crunchbase

Both cover

  • Contact management
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Ontraport

  • CRM with marketing automation and campaign buildingnot Affinity
  • Managing contacts, pages and email sequences in one platformnot Affinity

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Ontraport
  • Automatic capture of email and meeting activity into relationship recordsnot Ontraport
  • Finding warm introductions through existing relationship networksnot Ontraport
  • Investor relations and fundraising trackingnot Ontraport
  • Portfolio company support and reportingnot Ontraport

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Ontraport

  • No plan name, monthly price, contact band, user count or email send limit is published on the pricing page
  • Reaching a figure requires a trial signup or a sales conversation
  • The two months free saving requires annual billing

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Pricing, plan by plan

Ontraport

$24/month
  • Plus$24/month
    • Contact management
    • Email marketing
  • Pro$79/month
    • Everything in Plus
    • Automation
    • CRM
  • Pro+$149/month
    • Everything in Pro
    • Advanced features
    • API access

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Which should you pick?

Choose Ontraport if

  • You need sales pipeline.
  • You also want email marketing.
Ontraport review

Choose Affinity if

  • You need deal tracking.
  • You also want intelligence engine.
Affinity review

Questions people ask

Is Ontraport or Affinity better?
Neither clearly leads. Ontraport starts at $24/month and Affinity at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Ontraport or Affinity?
Ontraport starts at $24/month and Affinity at $49/month.
Does Ontraport or Affinity run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Ontraport best used for?
Ontraport is most often used for crm with marketing automation and campaign building, managing contacts, pages and email sequences in one platform. Of those, crm with marketing automation and campaign building and managing contacts, pages and email sequences in one platform are not what Affinity is typically brought in for.
What can Ontraport do that Affinity cannot?
Ontraport covers Sales pipeline, Email marketing, Marketing automation, Automation. Affinity covers Deal tracking, Intelligence engine, Relationship mapping, Integration aggregation. Both handle Contact management, GDPR, Cloud deployment, Web support.
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Related pages

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