Softwr

Webinars · head to head

ON24 vs Swoogo

ON24 logo

ON24

Webinars

The digital engagement platform

From
$2000/month
Rated
-
Full reviewWebsite
Swoogo logo

Swoogo

Webinars

Event management that flexes with you

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ON24 the Internet Archive's capture of ON24's homepage on 1 January 2021 named five distinct platform tiers, Webcast Elite, Engagement Hub, Target, Intelligence, and Connect, but pointed visitors to a 'Find your pricing fit' quiz rather than publishing figures.; Swoogo higher pricing tier compared to some simpler event registration tools
  • They diverge on capability: ON24 covers Live webinars, Swoogo covers Event registration.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which ON24 and Swoogo actually diverge.

Attributes where ON24 and Swoogo differ
AttributeON24Swoogo
Starting price$2000/month$500/month
Founded19982015

Identical on both: pricing model (subscription), free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated), category (Webinars).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ON24

  • Live webinars
  • Virtual events
  • Engagement hub
  • AI-powered analytics
  • Content hubs
  • Eloqua
  • Adobe

Only in Swoogo

  • Event registration
  • Custom event websites
  • Attendee management
  • Email marketing
  • Event analytics
  • Slack
  • Zoom

Both cover

  • Salesforce
  • Marketo
  • HubSpot
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

ON24

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Swoogo

  • Event planning
  • Ticket sales
  • Attendee management
  • Virtual events
  • Event marketing

Both are used for event planning, ticket sales, attendee management, virtual events, event marketing, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ON24

  • The Internet Archive's capture of ON24's homepage on 1 January 2021 named five distinct platform tiers, Webcast Elite, Engagement Hub, Target, Intelligence, and Connect, but pointed visitors to a 'Find your pricing fit' quiz rather than publishing figures.

Swoogo

  • Higher pricing tier compared to some simpler event registration tools

Pricing, plan by plan

ON24

$2000/month
  • Core$2000/month
    • Webinars
    • Engagement tools
    • Basic analytics
  • Professional$4000/month
    • Virtual events
    • Advanced analytics
    • Integrations
  • Enterprise$8000/month
    • Full platform
    • AI insights
    • Dedicated success manager

Swoogo

$500/month
  • Starter$500/month
    • Event registration
    • Basic branding
    • Email communications
  • Growth$1200/month
    • Advanced branding
    • Integrations
    • Analytics
  • Enterprise$3000/month
    • Unlimited events
    • SSO
    • Priority support

Which should you pick?

Choose ON24 if

  • You need live webinars.
  • You work on Web, Ios, Android.
  • You also want virtual events.
ON24 review

Choose Swoogo if

  • You need event registration.
  • You work on Web, Ios, Android.
  • You also want custom event websites.
Swoogo review

Questions people ask

Is ON24 or Swoogo better?
Neither clearly leads. ON24 starts at $2000/month and Swoogo at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ON24 or Swoogo?
ON24 starts at $2000/month and Swoogo at $500/month.
Does ON24 or Swoogo run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
What is ON24 best used for?
ON24 is most often used for event planning, ticket sales, attendee management, virtual events.
What can ON24 do that Swoogo cannot?
ON24 covers Live webinars, Virtual events, Engagement hub, AI-powered analytics. Swoogo covers Event registration, Custom event websites, Attendee management, Email marketing. Both handle Salesforce, Marketo, HubSpot, Web support.

Answered from the vendors’ own pages

Swoogo: What event types does Swoogo support?

Swoogo supports everything from small field events to multi-track hybrid conferences. It handles roadshows, dinners, webinars, and digital events with customizable registration experiences.

Source
Swoogo: Does Swoogo integrate with marketing automation platforms?

Yes, Swoogo integrates with Marketo and Salesforce, and supports thousands of apps through Zapier for automated workflows without coding.

Source
Swoogo: Can Swoogo handle complex registration flows?

Yes, Swoogo excels with multiple attendee types, approval workflows, session selection, and different registration experiences for different audiences.

Source
Swoogo: Does Swoogo provide event analytics?

Yes, Swoogo provides event data insights and analytics to track registrations, attendee engagement, and real-time event metrics for better decision-making.

Source
Share

Related pages

More on ON24

More on Swoogo

Keep looking

Other head to heads