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Webinar & Virtual Events · head to head

Eventbrite vs ON24

Eventbrite logo

Eventbrite

Webinar & Virtual Events

Where event planners thrive

From
Free
Rated
-
Full reviewWebsite
ON24 logo

ON24

Webinar & Virtual Events

The digital engagement platform

From
$2000/month
Rated
-
Full reviewWebsite

The short version

  • Only Eventbrite has a free tier, so it costs nothing to try first.
  • Each has a real cost: Eventbrite service fees total 6.59% + $1.79 per ticket (3.7% service + 2.9% payment processing), among the highest in the industry; ON24 the Internet Archive's capture of ON24's homepage on 1 January 2021 named five distinct platform tiers, Webcast Elite, Engagement Hub, Target, Intelligence, and Connect, but pointed visitors to a 'Find your pricing fit' quiz rather than publishing figures.
  • They diverge on capability: Eventbrite covers Event Discovery, ON24 covers Live webinars.

Where they differ

Only the attributes on which Eventbrite and ON24 actually diverge.

Attributes where Eventbrite and ON24 differ
AttributeEventbriteON24
Starting priceFree$2000/month
Pricing modelUnknownsubscription
Free tierYesNo
Founded20061998

Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated), category (Webinar & Virtual Events).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Eventbrite

  • Event Discovery
  • Ticketing
  • Event Management
  • Marketing Tools
  • Analytics
  • Virtual Events
  • Mailchimp
  • Zoom

Only in ON24

  • Live webinars
  • Virtual events
  • Engagement hub
  • AI-powered analytics
  • Content hubs
  • Marketo
  • Eloqua
  • HubSpot

Both cover

  • Salesforce
  • Ios support
  • Android support
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Eventbrite

  • Selling tickets for concerts, festivals and nightlife eventsnot ON24
  • Running conferences and corporate events with registrationnot ON24
  • Nonprofit fundraising eventsnot ON24
  • Reserved seating and timed entry admissionnot ON24
  • Promoting events through the Eventbrite marketplace and paid adsnot ON24

ON24

  • Event planningnot Eventbrite
  • Ticket salesnot Eventbrite
  • Attendee managementnot Eventbrite
  • Virtual eventsnot Eventbrite
  • Event marketingnot Eventbrite

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Eventbrite

  • Service fees total 6.59% + $1.79 per ticket (3.7% service + 2.9% payment processing), among the highest in the industry
  • Holds 20% of net sales in reserve until event completion and delays payout 3 days after event, creating cash flow problems for organizers
  • Limited event page customization with no white-label option and events must be registered on eventbrite.com domain

ON24

  • The Internet Archive's capture of ON24's homepage on 1 January 2021 named five distinct platform tiers, Webcast Elite, Engagement Hub, Target, Intelligence, and Connect, but pointed visitors to a 'Find your pricing fit' quiz rather than publishing figures.

Pricing, plan by plan

Eventbrite

Free
  • FreeFree
    • Unlimited free events
    • No platform fees for free events
  • Pro$15/month
    • Email marketing
    • Custom branding
    • Advanced analytics

ON24

$2000/month
  • Core$2000/month
    • Webinars
    • Engagement tools
    • Basic analytics
  • Professional$4000/month
    • Virtual events
    • Advanced analytics
    • Integrations
  • Enterprise$8000/month
    • Full platform
    • AI insights
    • Dedicated success manager

Which should you pick?

Choose Eventbrite if

  • You need event discovery.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want ticketing.
Eventbrite review

Choose ON24 if

  • You need live webinars.
  • You work on Web, Ios, Android.
  • You also want virtual events.
ON24 review

Questions people ask

Is Eventbrite or ON24 better?
Neither clearly leads. Eventbrite starts at Free and ON24 at $2000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Eventbrite or ON24?
Eventbrite has a free tier; the other does not. Paid plans start at Free for Eventbrite and $2000/month for ON24.
Does Eventbrite or ON24 run on more platforms?
Eventbrite runs on Web, iOS, Android. ON24 runs on Web, Ios, Android.
Can I use Eventbrite for free?
Yes. Eventbrite has a free tier, so you can try it without paying. ON24 starts at $2000/month.
What is Eventbrite best used for?
Eventbrite is most often used for selling tickets for concerts, festivals and nightlife events, running conferences and corporate events with registration, nonprofit fundraising events, reserved seating and timed entry admission. Of those, selling tickets for concerts, festivals and nightlife events and running conferences and corporate events with registration are not what ON24 is typically brought in for.
What can Eventbrite do that ON24 cannot?
Eventbrite covers Event Discovery, Ticketing, Event Management, Marketing Tools. ON24 covers Live webinars, Virtual events, Engagement hub, AI-powered analytics. Both handle Salesforce, Ios support, Android support, Web support.

Answered from the vendors’ own pages

Eventbrite: Is Eventbrite free for hosting free events?

Yes, Eventbrite is completely free for events with free tickets. You can publish unlimited free events with no platform fees, service fees, or payment processing fees. Features like custom branding and advanced analytics are only available on paid plans.

Source
Eventbrite: What are the fees for paid-ticket events in the US?

Eventbrite charges 3.7% plus $1.79 per ticket sold, plus 2.9% payment processing fee per order. Organizers can pass these fees to attendees or absorb them.

Source
Eventbrite: When do I receive payments from ticket sales?

Payouts are sent 3 days after your event ends (or on a custom schedule if you set one), and funds appear in your bank account within 5 business days in the US or 7 days internationally. Eventbrite also holds 20% in reserve until after the event to cover refunds and chargebacks.

Source
Eventbrite: Can I customize branding on my event page?

Customization is limited to basic colors and images. You cannot white-label the event page or remove Eventbrite branding, and all registration flows pass through Eventbrite's domain, not your own.

Source
Eventbrite: Does Eventbrite offer an API for integrations?

Yes, Eventbrite provides an OAuth API for developers to build custom integrations. Full documentation is available on their platform portal with support for app authentication and API keys.

Source
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