Softwr

Webinars · head to head

GoToWebinar vs ON24

GoToWebinar logo

GoToWebinar

Webinars

Robust webinar platform for engaging audiences

From
On request
Rated
-
Full reviewWebsite
ON24 logo

ON24

Webinars

The digital engagement platform

From
$2000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: GoToWebinar listed on UK G-Cloud 14 at £375 to £2,875 per licence by supplier GoTo Technologies UK Limited; ON24 the Internet Archive's capture of ON24's homepage on 1 January 2021 named five distinct platform tiers, Webcast Elite, Engagement Hub, Target, Intelligence, and Connect, but pointed visitors to a 'Find your pricing fit' quiz rather than publishing figures.
  • They diverge on capability: GoToWebinar covers High-quality video, ON24 covers Live webinars.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which GoToWebinar and ON24 actually diverge.

Attributes where GoToWebinar and ON24 differ
AttributeGoToWebinarON24
Starting priceOn request$2000/month
PlatformsWindows, Mac, IOS, Android, WebWeb, Ios, Android
Founded20031998

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Webinars).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in GoToWebinar

  • High-quality video
  • Interactive polls
  • Attendee management
  • Automatic recording
  • Analytics
  • Constant Contact
  • Windows support
  • Mac support

Only in ON24

  • Live webinars
  • Virtual events
  • Engagement hub
  • AI-powered analytics
  • Content hubs
  • Eloqua
  • Adobe
  • Ios support

Both cover

  • Salesforce
  • HubSpot
  • Marketo
  • Android support
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

GoToWebinar

  • Professional Worknot ON24
  • Content Creationnot ON24

ON24

  • Event planningnot GoToWebinar
  • Ticket salesnot GoToWebinar
  • Attendee managementnot GoToWebinar
  • Virtual eventsnot GoToWebinar
  • Event marketingnot GoToWebinar

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

GoToWebinar

  • Listed on UK G-Cloud 14 at £375 to £2,875 per licence by supplier GoTo Technologies UK Limited

ON24

  • The Internet Archive's capture of ON24's homepage on 1 January 2021 named five distinct platform tiers, Webcast Elite, Engagement Hub, Target, Intelligence, and Connect, but pointed visitors to a 'Find your pricing fit' quiz rather than publishing figures.

Pricing, plan by plan

GoToWebinar

On request
  • Professional$99/month
    • Unlimited webinars
    • Up to 500 attendees
  • Plus$199/month
    • All Professional features
    • Up to 3000 attendees
  • Premier$349/month
    • Custom branding
    • Up to 10000 attendees

ON24

$2000/month
  • Core$2000/month
    • Webinars
    • Engagement tools
    • Basic analytics
  • Professional$4000/month
    • Virtual events
    • Advanced analytics
    • Integrations
  • Enterprise$8000/month
    • Full platform
    • AI insights
    • Dedicated success manager

Which should you pick?

Choose GoToWebinar if

  • You need high-quality video.
  • You work on Windows, Mac, IOS, Android, Web.
  • You also want interactive polls.
GoToWebinar review

Choose ON24 if

  • You need live webinars.
  • You work on Web, Ios, Android.
  • You also want virtual events.
ON24 review

Questions people ask

Is GoToWebinar or ON24 better?
Neither clearly leads. GoToWebinar starts at On request and ON24 at $2000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, GoToWebinar or ON24?
GoToWebinar starts at On request and ON24 at $2000/month.
Does GoToWebinar or ON24 run on more platforms?
GoToWebinar runs on Windows, Mac, IOS, Android, Web. ON24 runs on Web, Ios, Android.
What is GoToWebinar best used for?
GoToWebinar is most often used for professional work, content creation. Of those, professional work and content creation are not what ON24 is typically brought in for.
What can GoToWebinar do that ON24 cannot?
GoToWebinar covers High-quality video, Interactive polls, Attendee management, Automatic recording. ON24 covers Live webinars, Virtual events, Engagement hub, AI-powered analytics. Both handle Salesforce, HubSpot, Marketo, Android support.
Share

Related pages

More on GoToWebinar

More on ON24

Keep looking

Other head to heads