Softwr

Webinar & Virtual Events · head to head

Eventbrite vs Swoogo

Eventbrite logo

Eventbrite

Webinar & Virtual Events

Where event planners thrive

From
Free
Rated
-
Full reviewWebsite
Swoogo logo

Swoogo

Webinar & Virtual Events

Event management that flexes with you

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Only Eventbrite has a free tier, so it costs nothing to try first.
  • Each has a real cost: Eventbrite service fees total 6.59% + $1.79 per ticket (3.7% service + 2.9% payment processing), among the highest in the industry; Swoogo higher pricing tier compared to some simpler event registration tools
  • They diverge on capability: Eventbrite covers Event Discovery, Swoogo covers Event registration.

Where they differ

Only the attributes on which Eventbrite and Swoogo actually diverge.

Attributes where Eventbrite and Swoogo differ
AttributeEventbriteSwoogo
Starting priceFree$500/month
Pricing modelUnknownsubscription
Free tierYesNo
Founded20062015

Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated), category (Webinar & Virtual Events).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Eventbrite

  • Event Discovery
  • Ticketing
  • Event Management
  • Marketing Tools
  • Analytics
  • Virtual Events
  • Mailchimp

Only in Swoogo

  • Event registration
  • Custom event websites
  • Attendee management
  • Email marketing
  • Event analytics
  • HubSpot
  • Marketo
  • Slack

Both cover

  • Salesforce
  • Zoom
  • Ios support
  • Android support
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Eventbrite

  • Selling tickets for concerts, festivals and nightlife eventsnot Swoogo
  • Running conferences and corporate events with registrationnot Swoogo
  • Nonprofit fundraising eventsnot Swoogo
  • Reserved seating and timed entry admissionnot Swoogo
  • Promoting events through the Eventbrite marketplace and paid adsnot Swoogo

Swoogo

  • Event planningnot Eventbrite
  • Ticket salesnot Eventbrite
  • Attendee managementnot Eventbrite
  • Virtual eventsnot Eventbrite
  • Event marketingnot Eventbrite

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Eventbrite

  • Service fees total 6.59% + $1.79 per ticket (3.7% service + 2.9% payment processing), among the highest in the industry
  • Holds 20% of net sales in reserve until event completion and delays payout 3 days after event, creating cash flow problems for organizers
  • Limited event page customization with no white-label option and events must be registered on eventbrite.com domain

Swoogo

  • Higher pricing tier compared to some simpler event registration tools

Pricing, plan by plan

Eventbrite

Free
  • FreeFree
    • Unlimited free events
    • No platform fees for free events
  • Pro$15/month
    • Email marketing
    • Custom branding
    • Advanced analytics

Swoogo

$500/month
  • Starter$500/month
    • Event registration
    • Basic branding
    • Email communications
  • Growth$1200/month
    • Advanced branding
    • Integrations
    • Analytics
  • Enterprise$3000/month
    • Unlimited events
    • SSO
    • Priority support

Which should you pick?

Choose Eventbrite if

  • You need event discovery.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want ticketing.
Eventbrite review

Choose Swoogo if

  • You need event registration.
  • You work on Web, Ios, Android.
  • You also want custom event websites.
Swoogo review

Questions people ask

Is Eventbrite or Swoogo better?
Neither clearly leads. Eventbrite starts at Free and Swoogo at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Eventbrite or Swoogo?
Eventbrite has a free tier; the other does not. Paid plans start at Free for Eventbrite and $500/month for Swoogo.
Does Eventbrite or Swoogo run on more platforms?
Eventbrite runs on Web, iOS, Android. Swoogo runs on Web, Ios, Android.
Can I use Eventbrite for free?
Yes. Eventbrite has a free tier, so you can try it without paying. Swoogo starts at $500/month.
What is Eventbrite best used for?
Eventbrite is most often used for selling tickets for concerts, festivals and nightlife events, running conferences and corporate events with registration, nonprofit fundraising events, reserved seating and timed entry admission. Of those, selling tickets for concerts, festivals and nightlife events and running conferences and corporate events with registration are not what Swoogo is typically brought in for.
What can Eventbrite do that Swoogo cannot?
Eventbrite covers Event Discovery, Ticketing, Event Management, Marketing Tools. Swoogo covers Event registration, Custom event websites, Attendee management, Email marketing. Both handle Salesforce, Zoom, Ios support, Android support.

Answered from the vendors’ own pages

Eventbrite: Is Eventbrite free for hosting free events?

Yes, Eventbrite is completely free for events with free tickets. You can publish unlimited free events with no platform fees, service fees, or payment processing fees. Features like custom branding and advanced analytics are only available on paid plans.

Source
Swoogo: What event types does Swoogo support?

Swoogo supports everything from small field events to multi-track hybrid conferences. It handles roadshows, dinners, webinars, and digital events with customizable registration experiences.

Source
Eventbrite: What are the fees for paid-ticket events in the US?

Eventbrite charges 3.7% plus $1.79 per ticket sold, plus 2.9% payment processing fee per order. Organizers can pass these fees to attendees or absorb them.

Source
Swoogo: Does Swoogo integrate with marketing automation platforms?

Yes, Swoogo integrates with Marketo and Salesforce, and supports thousands of apps through Zapier for automated workflows without coding.

Source
Eventbrite: When do I receive payments from ticket sales?

Payouts are sent 3 days after your event ends (or on a custom schedule if you set one), and funds appear in your bank account within 5 business days in the US or 7 days internationally. Eventbrite also holds 20% in reserve until after the event to cover refunds and chargebacks.

Source
Swoogo: Can Swoogo handle complex registration flows?

Yes, Swoogo excels with multiple attendee types, approval workflows, session selection, and different registration experiences for different audiences.

Source
Eventbrite: Can I customize branding on my event page?

Customization is limited to basic colors and images. You cannot white-label the event page or remove Eventbrite branding, and all registration flows pass through Eventbrite's domain, not your own.

Source
Swoogo: Does Swoogo provide event analytics?

Yes, Swoogo provides event data insights and analytics to track registrations, attendee engagement, and real-time event metrics for better decision-making.

Source
Eventbrite: Does Eventbrite offer an API for integrations?

Yes, Eventbrite provides an OAuth API for developers to build custom integrations. Full documentation is available on their platform portal with support for app authentication and API keys.

Source
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