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Marketing · head to head

Octoboard vs SEMrush

Octoboard logo

Octoboard

Marketing

Low-cost white-label client reporting and dashboards priced per connected client

From
€25/month
Rated
-
Full reviewWebsite
SEMrush logo

SEMrush

SEO

Do SEO, content marketing, competitor research, PPC and social media marketing from just one platfor

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only SEMrush has a free tier, so it costs nothing to try first.
  • Each has a real cost: Octoboard the interface and documentation are visibly less polished than AgencyAnalytics or Whatagraph, and agencies often spend longer than expected getting a first report to look presentable.; SEMrush free tier limited to 10 reports per day across all tools
  • They diverge on capability: Octoboard covers White-label client portal, SEMrush covers Keyword research.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Octoboard and SEMrush actually diverge.

Attributes where Octoboard and SEMrush differ
AttributeOctoboardSEMrush
Starting price€25/monthFree
Pricing modelPer month by connected client countsubscription
Free tierNoYes
PlatformsWebWeb, Mobile app
CategoryMarketingSEO
FoundedUnknown2008

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Octoboard

  • White-label client portal
  • Client-based pricing
  • Automated SEO audits
  • Business analytics
  • Scheduled report delivery
  • Data streaming and export

Only in SEMrush

  • Keyword research
  • Site audit
  • Competitor analysis
  • Backlink analytics
  • Rank tracking
  • Content marketing
  • PPC research
  • Social media tools

What people use each for

The jobs each tool is most often brought in to do.

Octoboard

  • A freelancer or two-person agency that needs client-branded reports without a two hundred dollar monthly platform billnot SEMrush
  • An agency that wants white labelling in the entry tier rather than paying to unlock itnot SEMrush
  • A small SEO shop that wants automated site audits and channel reporting from one subscriptionnot SEMrush
  • An agency with a large but shallow client roster where per-client pricing beats per-data-source pricingnot SEMrush

SEMrush

  • SEO keyword research and competitor analysisnot Octoboard
  • Website performance tracking and auditingnot Octoboard
  • Content marketing optimizationnot Octoboard
  • PPC advertising researchnot Octoboard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Octoboard

  • The interface and documentation are visibly less polished than AgencyAnalytics or Whatagraph, and agencies often spend longer than expected getting a first report to look presentable.
  • Connector reliability is the recurring complaint in this price bracket, and a silently stale connection means a client receives a report with wrong numbers before anyone notices.
  • Support is email based with no dedicated onboarding on the entry tiers, so a broken integration during a month-end reporting crunch can sit unresolved for days.
  • Because pricing is per connected client, an agency serving few clients with many channels each pays for capacity it does not use compared with per-source pricing.
  • Data retention and export options are thinner on lower tiers, so leaving Octoboard means losing report history rather than migrating it.

SEMrush

  • Free tier limited to 10 reports per day across all tools
  • Keyword tracking capped at 500 per month on entry tiers (SEO and Starter plans)
  • Additional users cost £45/month per user above base subscription
  • Most advanced features require Advanced plan (£455.67/month), making entry cost significant for small teams

Pricing, plan by plan

Octoboard

€25/month
  • Agencies$25/month
    • Five connected clients
    • Unlimited users, dashboards and reports
    • White labelling and custom email domain included

SEMrush

Free
  • FreeFree
    • 1 demo project with basic features
    • No credit card required
    • For trying out the platform
  • SEO Plan$117.33/month
    • Annual billing ($1407.96/year)
    • Monitor 5 websites
    • Track 500 keywords daily
  • Starter Plan$165.17/month
    • Annual billing ($1982.04/year)
    • 5 websites, 500 keywords tracked daily
    • MCP access with 50 AI prompts tracked across search platforms
  • Pro+ Plan$248.17/month
    • Annual billing ($2978.04/year)
    • 15 websites, 1,500 keywords daily
    • 100 AI prompts tracked

Which should you pick?

Choose Octoboard if

  • You need white-label client portal.
  • You also want client-based pricing.
Octoboard review

Choose SEMrush if

  • You need keyword research.
  • You want to start without paying.
  • You work on Web, Mobile app.
  • You also want site audit.
SEMrush review

Questions people ask

Is Octoboard or SEMrush better?
Neither clearly leads. Octoboard starts at €25/month and SEMrush at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Octoboard or SEMrush?
SEMrush has a free tier; the other does not. Paid plans start at €25/month for Octoboard and Free for SEMrush.
Does Octoboard or SEMrush run on more platforms?
Octoboard runs on Web. SEMrush runs on Web, Mobile app.
Can I use SEMrush for free?
Yes. SEMrush has a free tier, so you can try it without paying. Octoboard starts at €25/month.
What is Octoboard best used for?
Octoboard is most often used for a freelancer or two-person agency that needs client-branded reports without a two hundred dollar monthly platform bill, an agency that wants white labelling in the entry tier rather than paying to unlock it, a small seo shop that wants automated site audits and channel reporting from one subscription, an agency with a large but shallow client roster where per-client pricing beats per-data-source pricing. Of those, a freelancer or two-person agency that needs client-branded reports without a two hundred dollar monthly platform bill and an agency that wants white labelling in the entry tier rather than paying to unlock it are not what SEMrush is typically brought in for.
What can Octoboard do that SEMrush cannot?
Octoboard covers White-label client portal, Client-based pricing, Automated SEO audits, Business analytics. SEMrush covers Keyword research, Site audit, Competitor analysis, Backlink analytics.

Answered from the vendors’ own pages

Octoboard: Is white labelling an upgrade?

No, it is included from the entry tier along with a custom email sending domain.

SEMrush: How much does Semrush cost?

Semrush starts at $117.33/month for the SEO Plan with annual billing and goes up to $455.67/month for the Advanced Plan. A free tier is available with 1 demo project and basic features. Prices increase with monthly billing instead of annual.

Source
Octoboard: How is it priced?

Per connected client per month, roughly five dollars or euros each, with the entry bundle covering five clients.

SEMrush: What does each Semrush plan include?

Plans scale from 5 to 40 websites monitored, 500 to 5,000 keywords tracked daily, and include progressively more features like MCP access and API access at higher tiers. Advanced Plan includes dedicated support.

Source
Octoboard: Are users charged?

No, users, dashboards and reports are unlimited on all tiers.

SEMrush: Are there add-on options for Semrush?

Yes, additional users cost $45/month, and reporting features range from $10-$20/month. Enterprise plans with unlimited projects and dedicated support are available with custom pricing.

Source
Octoboard: Does it do SEO audits?

Yes, automated site crawls are built in and can be scheduled into client reports.

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