Softwr

All industries · head to head

SEMrush vs Unbounce

SEMrush logo

SEMrush

All industries

Do SEO, content marketing, competitor research, PPC and social media marketing from just one platfor

From
Free
Rated
-
Full reviewWebsite
Unbounce logo

Unbounce

Marketing

Landing page platform with AI-powered conversion optimisation.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: SEMrush free tier limited to 10 reports per day across all tools; Unbounce starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns

Where they differ

Only the attributes on which SEMrush and Unbounce actually diverge.

Attributes where SEMrush and Unbounce differ
AttributeSEMrushUnbounce
Pricing modelfreemiumsubscription
PlatformsWeb, Mobile appWeb, API
CategoryAll industriesMarketing
Founded2008Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SEMrush

  • Keyword research
  • Site audit
  • Competitor analysis
  • Backlink analytics
  • Rank tracking
  • Content marketing
  • PPC research
  • Social media tools

Only in Unbounce

Nothing recorded that SEMrush does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

SEMrush

  • SEO keyword research and competitor analysisnot Unbounce
  • Website performance tracking and auditingnot Unbounce
  • Content marketing optimizationnot Unbounce
  • PPC advertising researchnot Unbounce

Unbounce

  • Marketing agencies and freelancers running multiple client campaignsnot SEMrush
  • SaaS companies optimising landing pages for customer acquisitionnot SEMrush
  • E-commerce businesses testing product landing pages and promotional campaignsnot SEMrush
  • B2B marketers building dedicated pages for specific customer segmentsnot SEMrush
  • Product teams using A/B testing to improve conversion rates without design resourcesnot SEMrush

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SEMrush

  • Free tier limited to 10 reports per day across all tools
  • Keyword tracking capped at 500 per month on entry tiers (SEO and Starter plans)
  • Additional users cost £45/month per user above base subscription
  • Most advanced features require Advanced plan (£455.67/month), making entry cost significant for small teams

Unbounce

  • Starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns
  • All tiers have monthly visitor caps; campaigns exceeding thresholds require upgrading to higher-priced plans
  • Optimize tier ($249/mo) capped at 50,000 monthly visitors; campaigns beyond this require custom Concierge pricing
  • AI copywriting and advanced optimisation features not explicitly detailed in lower tiers
  • Full customisation beyond templates requires adding custom JavaScript, CSS and HTML
  • FIPS 140-2 or advanced security features not documented as available

Pricing, plan by plan

SEMrush

Free

No published plan breakdown. See the SEMrush review.

Unbounce

Free
  • Starter$29/month ($22 annually)
    • 5 pages
    • 500 monthly visitors
    • 1 user
  • Build$99/month ($74 annually)
    • Unlimited pages
    • 20,000 monthly visitors
    • 1 user
  • Experiment$149/month ($112 annually)
    • Unlimited pages
    • 30,000 monthly visitors
    • 3 users
  • Optimize$249/month ($187 annually)
    • Unlimited pages
    • 50,000 monthly visitors
    • 5 users

Which should you pick?

Choose SEMrush if

  • You need keyword research.
  • You want to start without paying.
  • You work on Web, Mobile app.
  • You also want site audit.
SEMrush review

Choose Unbounce if

  • You want to start without paying.
  • You work on Web, API.
Unbounce review

Questions people ask

Is SEMrush or Unbounce better?
Neither clearly leads. SEMrush starts at Free and Unbounce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SEMrush or Unbounce?
SEMrush starts at Free and Unbounce at Free.
Does SEMrush or Unbounce run on more platforms?
SEMrush runs on Web, Mobile app. Unbounce runs on Web, API.
Can I use SEMrush for free?
Both have a free tier, so you can try either at no cost before committing.
What is SEMrush best used for?
SEMrush is most often used for seo keyword research and competitor analysis, website performance tracking and auditing, content marketing optimization, ppc advertising research. Of those, seo keyword research and competitor analysis and website performance tracking and auditing are not what Unbounce is typically brought in for.
What can SEMrush do that Unbounce cannot?
SEMrush covers Keyword research, Site audit, Competitor analysis, Backlink analytics.

Answered from the vendors’ own pages

Unbounce: Does Unbounce include A/B testing?

Yes. All paid plans include A/B testing capabilities. The one-click testing tool is designed for marketers without requiring technical or design support.

Source
Unbounce: What is Smart Traffic?

Smart Traffic is AI-powered optimisation that automatically routes visitors to their best-matching landing page variant. The feature delivers claimed average conversion improvements of 30%.

Source
Unbounce: Is there a free trial?

Yes. Unbounce offers a free 14-day trial with no credit card required.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on SEMrush

More on Unbounce

Keep looking

Other head to heads