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Marketing · head to head

Octoboard vs SpyFu

Octoboard logo

Octoboard

Marketing

Low-cost white-label client reporting and dashboards priced per connected client

From
€25/month
Rated
-
Full reviewWebsite
SpyFu logo

SpyFu

SEO

Competitor keyword research tool for SEO and PPC campaigns

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Octoboard the interface and documentation are visibly less polished than AgencyAnalytics or Whatagraph, and agencies often spend longer than expected getting a first report to look presentable.; SpyFu entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.
  • They diverge on capability: Octoboard covers White-label client portal, SpyFu covers Competitor Keyword Research.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Octoboard and SpyFu actually diverge.

Attributes where Octoboard and SpyFu differ
AttributeOctoboardSpyFu
Starting price€25/month$29/month
Pricing modelPer month by connected client countsubscription
PlatformsWebweb, api
CategoryMarketingSEO
FoundedUnknown2005

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Octoboard

  • White-label client portal
  • Client-based pricing
  • Automated SEO audits
  • Business analytics
  • Scheduled report delivery
  • Data streaming and export

Only in SpyFu

  • Competitor Keyword Research
  • Ad History
  • Rank Tracking
  • Backlink Analysis
  • RivalFlow AI
  • Automated Reporting
  • API Access

What people use each for

The jobs each tool is most often brought in to do.

Octoboard

  • A freelancer or two-person agency that needs client-branded reports without a two hundred dollar monthly platform billnot SpyFu
  • An agency that wants white labelling in the entry tier rather than paying to unlock itnot SpyFu
  • A small SEO shop that wants automated site audits and channel reporting from one subscriptionnot SpyFu
  • An agency with a large but shallow client roster where per-client pricing beats per-data-source pricingnot SpyFu

SpyFu

  • Researching a competitor's paid search strategynot Octoboard
  • Finding organic keyword gapsnot Octoboard
  • Tracking weekly keyword rank changesnot Octoboard
  • Building white-label SEO/PPC reports for clientsnot Octoboard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Octoboard

  • The interface and documentation are visibly less polished than AgencyAnalytics or Whatagraph, and agencies often spend longer than expected getting a first report to look presentable.
  • Connector reliability is the recurring complaint in this price bracket, and a silently stale connection means a client receives a report with wrong numbers before anyone notices.
  • Support is email based with no dedicated onboarding on the entry tiers, so a broken integration during a month-end reporting crunch can sit unresolved for days.
  • Because pricing is per connected client, an agency serving few clients with many channels each pays for capacity it does not use compared with per-source pricing.
  • Data retention and export options are thinner on lower tiers, so leaving Octoboard means losing report history rather than migrating it.

SpyFu

  • Entry-level Basic plan caps search results and data exports at 10,000 rows, limiting deep research.
  • API access is only available on the top Team/Agency tier, unlike some competitors that offer it at lower price points.
  • Additional user seats cost an extra $30 per user per month even on paid plans.
  • Weekly rank tracking refresh is less frequent than some competitors offering daily updates.

Pricing, plan by plan

Octoboard

€25/month
  • Agencies$25/month
    • Five connected clients
    • Unlimited users, dashboards and reports
    • White labelling and custom email domain included

SpyFu

$29/month
  • Basic$29/month
    • 10k row search results and data exports
    • 5,000 weekly tracked keyword rankings
    • 10 automated reports
  • Pro + AI$89/month
    • Unlimited search results and data exports
    • 15,000 weekly tracked keyword rankings
    • 100 automated reports
  • Team/Agency$187/month
    • Unlimited data exports and reports
    • 50,000 weekly tracked keyword rankings
    • RivalFlow AI (5 sites)

Which should you pick?

Choose Octoboard if

  • You need white-label client portal.
  • You also want client-based pricing.
Octoboard review

Choose SpyFu if

  • You need competitor keyword research.
  • You work on web, api.
  • You also want ad history.
SpyFu review

Questions people ask

Is Octoboard or SpyFu better?
Neither clearly leads. Octoboard starts at €25/month and SpyFu at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Octoboard or SpyFu?
Octoboard starts at €25/month and SpyFu at $29/month.
Does Octoboard or SpyFu run on more platforms?
Octoboard runs on Web. SpyFu runs on web, api.
What is Octoboard best used for?
Octoboard is most often used for a freelancer or two-person agency that needs client-branded reports without a two hundred dollar monthly platform bill, an agency that wants white labelling in the entry tier rather than paying to unlock it, a small seo shop that wants automated site audits and channel reporting from one subscription, an agency with a large but shallow client roster where per-client pricing beats per-data-source pricing. Of those, a freelancer or two-person agency that needs client-branded reports without a two hundred dollar monthly platform bill and an agency that wants white labelling in the entry tier rather than paying to unlock it are not what SpyFu is typically brought in for.
What can Octoboard do that SpyFu cannot?
Octoboard covers White-label client portal, Client-based pricing, Automated SEO audits, Business analytics. SpyFu covers Competitor Keyword Research, Ad History, Rank Tracking, Backlink Analysis.

Answered from the vendors’ own pages

Octoboard: Is white labelling an upgrade?

No, it is included from the entry tier along with a custom email sending domain.

SpyFu: What does SpyFu cost?

SpyFu has three plans: Basic at $29/month (billed annually) or $39/month, Pro + AI starting around $89/month annually (or $59 for the first month, then $119/month), and Team/Agency at $187/month annually or $249/month.

Source
Octoboard: How is it priced?

Per connected client per month, roughly five dollars or euros each, with the entry bundle covering five clients.

SpyFu: What's included in the Basic plan?

Basic includes 10,000-row search results and data exports, 1 Live Site tracking project, 5,000 weekly tracked keyword rankings, 10 automated reports, and 1 user seat.

Source
Octoboard: Are users charged?

No, users, dashboards and reports are unlimited on all tiers.

SpyFu: What extra do Pro + AI and Team/Agency add?

Pro + AI adds unlimited search results and exports, 10 tracking projects, 10+ years of historical data, 15,000 weekly rank checks, and 100 reports. Team/Agency adds unlimited projects and reports, 50,000 weekly rank checks, and 5 user seats.

Source
Octoboard: Does it do SEO audits?

Yes, automated site crawls are built in and can be scheduled into client reports.

SpyFu: Do all plans include AI features?

Yes, all plans include the RivalFlow AI tool, ChatGPT integration, AI Brand Monitoring, Google Ads campaign tools, Google Search Console integration, white-label reporting, and API access, though limits vary by tier.

Source
SpyFu: Is extra usage or extra users available beyond the base seats?

Yes, additional user seats can be added to Pro + AI and Team/Agency plans for $30 per additional user beyond the included seat count.

Source
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