Insurance · head to head
Novidea vs Tarmika
Novidea
Insurance
Broker and MGA management platform built natively on Salesforce
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Novidea salesforce licences are a separate recurring cost on top of the Novidea subscription, and for a broker with many occasional users that second bill changes the comparison against standalone systems entirely.; Tarmika no pricing published on website; requires contacting sales
- They diverge on capability: Novidea covers Native Salesforce architecture, Tarmika covers Policy administration.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Novidea and Tarmika actually diverge.
Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Insurance).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Novidea
- Native Salesforce architecture
- Placement and submission tracking
- Multi-currency and multi-entity
- Commission and revenue management
- Analytics
- Client and broker portals
Only in Tarmika
- Policy administration
- Claims management
- AI-powered analytics
- Real-time reporting
- Document management
- Customer portal
- Mobile app
- Integration support
What people use each for
The jobs each tool is most often brought in to do.
Novidea
- An international broker consolidating offices that each run a different local agency systemnot Tarmika
- A speciality wholesaler placing non-admitted and Lloyd's business that national agency systems handle poorlynot Tarmika
- An MGA that needs binder, bordereaux and commission tracking in the same place as the client recordnot Tarmika
- A broker group that already standardised on Salesforce and does not want a second client databasenot Tarmika
Tarmika
- Business software solutionsnot Novidea
- Enterprise platform servicesnot Novidea
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Novidea
- Salesforce licences are a separate recurring cost on top of the Novidea subscription, and for a broker with many occasional users that second bill changes the comparison against standalone systems entirely.
- It is not built around United States personal lines carrier download, so an agency whose daily work depends on automated policy download from dozens of carriers will find the connectivity thin.
- Because it inherits Salesforce, it also inherits Salesforce administration; you need someone who knows the platform, and that skill is priced by the Salesforce market rather than the insurance market.
- Implementations involve mapping an existing book with its history into Salesforce objects, and brokers consistently underestimate how much data cleansing that exposes.
- Salesforce platform changes and release cycles are outside the vendor control, so an upgrade that alters behaviour you depend on arrives on someone else calendar.
Tarmika
- No pricing published on website; requires contacting sales
Pricing, plan by plan
Novidea
On request- Novidea Platform$undefined/year
- Broker management on Salesforce
- Placement and revenue tracking
- Analytics dashboards
Tarmika
On request- Professional$undefined/month
- Policy management
- Claims processing
- AI analytics
Which should you pick?
Choose Novidea if
- You need native salesforce architecture.
- You work on Web, iOS, Android, API.
- You also want placement and submission tracking.
Choose Tarmika if
- You need policy administration.
- You work on Web, Ios, Android.
- You also want claims management.
Questions people ask
- Is Novidea or Tarmika better?
- Neither clearly leads. Novidea starts at On request and Tarmika at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Novidea or Tarmika?
- Novidea starts at On request and Tarmika at On request.
- Does Novidea or Tarmika run on more platforms?
- Novidea runs on Web, iOS, Android, API. Tarmika runs on Web, Ios, Android.
- What is Novidea best used for?
- Novidea is most often used for an international broker consolidating offices that each run a different local agency system, a speciality wholesaler placing non-admitted and lloyd's business that national agency systems handle poorly, an mga that needs binder, bordereaux and commission tracking in the same place as the client record, a broker group that already standardised on salesforce and does not want a second client database. Of those, an international broker consolidating offices that each run a different local agency system and a speciality wholesaler placing non-admitted and lloyd's business that national agency systems handle poorly are not what Tarmika is typically brought in for.
- What can Novidea do that Tarmika cannot?
- Novidea covers Native Salesforce architecture, Placement and submission tracking, Multi-currency and multi-entity, Commission and revenue management. Tarmika covers Policy administration, Claims management, AI-powered analytics, Real-time reporting.
Answered from the vendors’ own pages
Novidea: Do we need to buy Salesforce as well?
Yes. Novidea runs on Salesforce and the underlying platform licences are purchased separately. Include them in every cost comparison.
Tarmika: How much does Tarmika cost?
Tarmika does not publish pricing on its website. Customers are directed to schedule a demo or contact the sales team directly to discuss pricing.
SourceNovidea: Is it suitable for a United States retail agency?
Only if your book is commercial or speciality. If you depend on personal lines carrier download, an established agency management system is the better fit.
Tarmika: Does Tarmika offer a free trial or demo?
Tarmika offers the option to schedule a demo with the company to learn more about features and discuss pricing.
SourceNovidea: What does it replace?
The broker management system and usually a separate CRM, plus the spreadsheets used for commission and receivables tracking.
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