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Insurance · head to head

InsurancePro vs PolicyGenius

I

InsurancePro

Insurance

Agency management system for small US personal lines insurance agencies, now sold by Zywave

From
On request
Rated
-
Full reviewWebsite
PolicyGenius logo

PolicyGenius

Insurance

Simplified insurance shopping platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only PolicyGenius has a free tier, so it costs nothing to try first.
  • Each has a real cost: InsurancePro commercial lines handling is thin next to Applied Epic or AMS360, so an agency that grows into mid-market commercial accounts will usually have to migrate rather than upgrade, and agency management migrations routinely take six months and lose historic activity notes.; PolicyGenius not a SaaS product with pricing; operates as insurance marketplace
  • They diverge on capability: InsurancePro covers Policy and client records, PolicyGenius covers Quote comparison.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which InsurancePro and PolicyGenius actually diverge.

Attributes where InsurancePro and PolicyGenius differ
AttributeInsuranceProPolicyGenius
Starting priceOn requestFree
Pricing modelquotefreemium
Free tierNoYes
PlatformsWeb, Windows, iOS, AndroidWeb, Ios, Android
FoundedUnknown2014

Identical on both: user rating (Not yet rated), category (Insurance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in InsurancePro

  • Policy and client records
  • TurboRater integration
  • Commission tracking
  • ACORD forms and certificates
  • Automated task lists
  • Reporting
  • Download processing

Only in PolicyGenius

  • Quote comparison
  • Policy application
  • Digital underwriting
  • Policy management
  • Claims filing
  • Expert advisors
  • Mobile app
  • Multiple carriers

Both cover

  • Document storage

What people use each for

The jobs each tool is most often brought in to do.

InsurancePro

  • A five person personal lines agency already running TurboRater that wants a management system from the same vendor so quotes flow through without rekeyingnot PolicyGenius
  • An agency leaving paper files and spreadsheets that needs ACORD forms and carrier download without an enterprise implementation projectnot PolicyGenius
  • A start-up agency that cannot justify Applied Epic pricing but needs commission reconciliation from day onenot PolicyGenius
  • An agency owner who wants one supplier relationship covering rating, management and forms rather than stitching three vendors togethernot PolicyGenius

PolicyGenius

  • Life insurance shoppingnot InsurancePro
  • Home insurance comparisonnot InsurancePro
  • Policy managementnot InsurancePro
  • Financial protectionnot InsurancePro

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

InsurancePro

  • Commercial lines handling is thin next to Applied Epic or AMS360, so an agency that grows into mid-market commercial accounts will usually have to migrate rather than upgrade, and agency management migrations routinely take six months and lose historic activity notes.
  • TurboRater is a separate purchase, so the integration that is the main reason to buy InsurancePro is only available if you pay for both products, which changes the total cost comparison against systems that include no rater at all.
  • Pricing is not published anywhere, so agencies cannot benchmark before entering a sales conversation and the quote varies with agency size and negotiation.
  • Since the Zywave acquisition the product sits inside a portfolio whose strategic focus is benefits and commercial content, which raises a real question about how much engineering investment a small personal lines AMS will attract over the next few years.
  • Carrier download coverage depends on IVANS connections that the agency must arrange with each carrier, so a new agency can spend weeks chasing download authorisations before the automation the system promises actually works.

PolicyGenius

  • Not a SaaS product with pricing; operates as insurance marketplace
  • No subscription fees or recurring billing structure
  • Insurance premium quotes are non-binding and determined by underwriters

Pricing, plan by plan

InsurancePro

On request
  • InsurancePro$undefined/year
    • Agency management system
    • TurboRater integration sold separately
    • Carrier download

PolicyGenius

Free
  • Free Quote ToolFree
    • Compare life insurance quotes
    • Home insurance quotes
    • Auto insurance quotes
  • Premium Support$undefined/month
    • Expert advisor consultation
    • Personalized recommendations
    • Policy comparison

Which should you pick?

Choose InsurancePro if

  • You need policy and client records.
  • You work on Web, Windows, iOS, Android.
  • You also want turborater integration.
InsurancePro review

Choose PolicyGenius if

  • You need quote comparison.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want policy application.
PolicyGenius review

Questions people ask

Is InsurancePro or PolicyGenius better?
Neither clearly leads. InsurancePro starts at On request and PolicyGenius at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, InsurancePro or PolicyGenius?
PolicyGenius has a free tier; the other does not. Paid plans start at On request for InsurancePro and Free for PolicyGenius.
Does InsurancePro or PolicyGenius run on more platforms?
InsurancePro runs on Web, Windows, iOS, Android. PolicyGenius runs on Web, Ios, Android.
Can I use PolicyGenius for free?
Yes. PolicyGenius has a free tier, so you can try it without paying. InsurancePro starts at On request.
What is InsurancePro best used for?
InsurancePro is most often used for a five person personal lines agency already running turborater that wants a management system from the same vendor so quotes flow through without rekeying, an agency leaving paper files and spreadsheets that needs acord forms and carrier download without an enterprise implementation project, a start-up agency that cannot justify applied epic pricing but needs commission reconciliation from day one, an agency owner who wants one supplier relationship covering rating, management and forms rather than stitching three vendors together. Of those, a five person personal lines agency already running turborater that wants a management system from the same vendor so quotes flow through without rekeying and an agency leaving paper files and spreadsheets that needs acord forms and carrier download without an enterprise implementation project are not what PolicyGenius is typically brought in for.
What can InsurancePro do that PolicyGenius cannot?
InsurancePro covers Policy and client records, TurboRater integration, Commission tracking, ACORD forms and certificates. PolicyGenius covers Quote comparison, Policy application, Digital underwriting, Policy management. Both handle Document storage.

Answered from the vendors’ own pages

InsurancePro: Is InsurancePro still sold under its own name?

Yes. It is now a Zywave product, sold on the TurboRater site as InsurancePro, but it retains its own name and its own product page.

PolicyGenius: Does Policygenius charge for insurance quotes?

No. Policygenius provides free quotes tailored to your needs with support from licensed agents. Insurance policy premium quotes displayed are non-binding and determined by the underwriting insurance company. Source: https://www.policygenius.com

Source
InsurancePro: Do I need TurboRater to use InsurancePro?

No, but without it you lose the quote-to-management data flow that is the main commercial argument for choosing this system over a rival.

PolicyGenius: How does Policygenius make money if quotes are free?

Policygenius operates as an insurance marketplace; commissions come from insurance carriers, not from customer quotes. All quote evaluations and initial consultations with licensed agents are free. Source: https://www.policygenius.com

Source
InsurancePro: Can it handle commercial lines?

It can record commercial policies and produce commercial ACORD forms, but agencies writing substantial commercial books generally find the workflow and reporting insufficient.

PolicyGenius: Are there any hidden fees for using Policygenius?

No hidden fees exist for quote requests or initial agent consultations on Policygenius. The only costs are insurance premiums from carriers, which are determined after underwriting review. Source: https://www.policygenius.com

Source
InsurancePro: What does it cost?

Zywave does not publish pricing. Expect a quote based on agency headcount and modules, with rating licensed separately.

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