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Insurance · head to head

PolicyGenius vs Vertafore AMS360

PolicyGenius logo

PolicyGenius

Insurance

Simplified insurance shopping platform

From
Free
Rated
-
Full reviewWebsite
Vertafore AMS360 logo

Vertafore AMS360

Insurance

Modern agency management for growing agencies

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only PolicyGenius has a free tier, so it costs nothing to try first.
  • Each has a real cost: PolicyGenius not a SaaS product with pricing; operates as insurance marketplace; Vertafore AMS360 no pricing is published, and the product page states no rate, tier or cost driver
  • They diverge on capability: PolicyGenius covers Quote comparison, Vertafore AMS360 covers Integrated accounting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which PolicyGenius and Vertafore AMS360 actually diverge.

Attributes where PolicyGenius and Vertafore AMS360 differ
AttributePolicyGeniusVertafore AMS360
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb, Windows, Ios, Android
Founded20141969

Identical on both: user rating (Not yet rated), category (Insurance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in PolicyGenius

  • Quote comparison
  • Policy application
  • Digital underwriting
  • Claims filing
  • Document storage
  • Expert advisors
  • Mobile app
  • Multiple carriers

Only in Vertafore AMS360

  • Integrated accounting
  • Real-time carrier downloads
  • Document management
  • Workflow automation
  • Business intelligence
  • Commission management
  • Client portal
  • IVANS

Both cover

  • Policy management
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

PolicyGenius

  • Life insurance shoppingnot Vertafore AMS360
  • Home insurance comparisonnot Vertafore AMS360
  • Policy managementnot Vertafore AMS360
  • Financial protectionnot Vertafore AMS360

Vertafore AMS360

  • Agency management for insurance brokers, covering policies and clientsnot PolicyGenius
  • Tracking commissions, renewals and accounting for an insurance agencynot PolicyGenius

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

PolicyGenius

  • Not a SaaS product with pricing; operates as insurance marketplace
  • No subscription fees or recurring billing structure
  • Insurance premium quotes are non-binding and determined by underwriters

Vertafore AMS360

  • No pricing is published, and the product page states no rate, tier or cost driver
  • The only route to a figure is a phone call or contact form

Pricing, plan by plan

PolicyGenius

Free
  • Free Quote ToolFree
    • Compare life insurance quotes
    • Home insurance quotes
    • Auto insurance quotes
  • Premium Support$undefined/month
    • Expert advisor consultation
    • Personalized recommendations
    • Policy comparison

Vertafore AMS360

On request
  • AMS360$undefined/month
    • Policy management
    • Integrated accounting
    • Real-time downloads
  • AMS360 Plus$undefined/month
    • All AMS360 features
    • Advanced analytics
    • API access

Which should you pick?

Choose PolicyGenius if

  • You need quote comparison.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want policy application.
PolicyGenius review

Choose Vertafore AMS360 if

  • You need integrated accounting.
  • You work on Web, Windows, Ios, Android.
  • You also want real-time carrier downloads.
Vertafore AMS360 review

Questions people ask

Is PolicyGenius or Vertafore AMS360 better?
Neither clearly leads. PolicyGenius starts at Free and Vertafore AMS360 at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, PolicyGenius or Vertafore AMS360?
PolicyGenius has a free tier; the other does not. Paid plans start at Free for PolicyGenius and On request for Vertafore AMS360.
Does PolicyGenius or Vertafore AMS360 run on more platforms?
PolicyGenius runs on Web, Ios, Android. Vertafore AMS360 runs on Web, Windows, Ios, Android.
Can I use PolicyGenius for free?
Yes. PolicyGenius has a free tier, so you can try it without paying. Vertafore AMS360 starts at On request.
What is PolicyGenius best used for?
PolicyGenius is most often used for life insurance shopping, home insurance comparison, policy management, financial protection. Of those, life insurance shopping and home insurance comparison are not what Vertafore AMS360 is typically brought in for.
What can PolicyGenius do that Vertafore AMS360 cannot?
PolicyGenius covers Quote comparison, Policy application, Digital underwriting, Claims filing. Vertafore AMS360 covers Integrated accounting, Real-time carrier downloads, Document management, Workflow automation. Both handle Policy management, Cloud deployment, Web support.

Answered from the vendors’ own pages

PolicyGenius: Does Policygenius charge for insurance quotes?

No. Policygenius provides free quotes tailored to your needs with support from licensed agents. Insurance policy premium quotes displayed are non-binding and determined by the underwriting insurance company. Source: https://www.policygenius.com

Source
Vertafore AMS360: How much does AMS360 cost?

AMS360 pricing is not published online. To obtain pricing information, contact Vertafore directly at 1-800-444-4813 or use the Request Info form on their website.

Source
PolicyGenius: How does Policygenius make money if quotes are free?

Policygenius operates as an insurance marketplace; commissions come from insurance carriers, not from customer quotes. All quote evaluations and initial consultations with licensed agents are free. Source: https://www.policygenius.com

Source
Vertafore AMS360: What results can agencies expect from AMS360?

According to Vertafore, agencies using AMS360 have seen up to 26% revenue growth without adding employees.

Source
PolicyGenius: Are there any hidden fees for using Policygenius?

No hidden fees exist for quote requests or initial agent consultations on Policygenius. The only costs are insurance premiums from carriers, which are determined after underwriting review. Source: https://www.policygenius.com

Source
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