Softwr

Insurance · head to head

CoverWallet vs Novidea

C

CoverWallet

Insurance

Business insurance management platform

From
Free
Rated
-
Full reviewWebsite
Novidea logo

Novidea

Insurance

Broker and MGA management platform built natively on Salesforce

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only CoverWallet has a free tier, so it costs nothing to try first.
  • Each has a real cost: CoverWallet no pricing information is published; redirects to AON Affinity.; Novidea salesforce licences are a separate recurring cost on top of the Novidea subscription, and for a broker with many occasional users that second bill changes the comparison against standalone systems entirely.
  • They diverge on capability: CoverWallet covers Quote comparison, Novidea covers Native Salesforce architecture.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which CoverWallet and Novidea actually diverge.

Attributes where CoverWallet and Novidea differ
AttributeCoverWalletNovidea
Starting priceFreeOn request
Pricing modeltransactionquote
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb, iOS, Android, API
Founded2011Unknown

Identical on both: user rating (Not yet rated), category (Insurance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CoverWallet

  • Quote comparison
  • Expert guidance
  • Online binding
  • Policy management
  • Renewal reminders
  • 24/7 support
  • Mobile app
  • Claims support

Only in Novidea

  • Native Salesforce architecture
  • Placement and submission tracking
  • Multi-currency and multi-entity
  • Commission and revenue management
  • Analytics
  • Client and broker portals

What people use each for

The jobs each tool is most often brought in to do.

CoverWallet

  • Insurance comparisonnot Novidea

Novidea

  • An international broker consolidating offices that each run a different local agency systemnot CoverWallet
  • A speciality wholesaler placing non-admitted and Lloyd's business that national agency systems handle poorlynot CoverWallet
  • An MGA that needs binder, bordereaux and commission tracking in the same place as the client recordnot CoverWallet
  • A broker group that already standardised on Salesforce and does not want a second client databasenot CoverWallet

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CoverWallet

  • No pricing information is published; redirects to AON Affinity.

Novidea

  • Salesforce licences are a separate recurring cost on top of the Novidea subscription, and for a broker with many occasional users that second bill changes the comparison against standalone systems entirely.
  • It is not built around United States personal lines carrier download, so an agency whose daily work depends on automated policy download from dozens of carriers will find the connectivity thin.
  • Because it inherits Salesforce, it also inherits Salesforce administration; you need someone who knows the platform, and that skill is priced by the Salesforce market rather than the insurance market.
  • Implementations involve mapping an existing book with its history into Salesforce objects, and brokers consistently underestimate how much data cleansing that exposes.
  • Salesforce platform changes and release cycles are outside the vendor control, so an upgrade that alters behaviour you depend on arrives on someone else calendar.

Pricing, plan by plan

CoverWallet

Free
  • Free AccessFree
    • Quote comparison
    • Expert advice
    • Online binding

Novidea

On request
  • Novidea Platform$undefined/year
    • Broker management on Salesforce
    • Placement and revenue tracking
    • Analytics dashboards

Which should you pick?

Choose CoverWallet if

  • You need quote comparison.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want expert guidance.
CoverWallet review

Choose Novidea if

  • You need native salesforce architecture.
  • You work on Web, iOS, Android, API.
  • You also want placement and submission tracking.
Novidea review

Questions people ask

Is CoverWallet or Novidea better?
Neither clearly leads. CoverWallet starts at Free and Novidea at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CoverWallet or Novidea?
CoverWallet has a free tier; the other does not. Paid plans start at Free for CoverWallet and On request for Novidea.
Does CoverWallet or Novidea run on more platforms?
CoverWallet runs on Web, Ios, Android. Novidea runs on Web, iOS, Android, API.
Can I use CoverWallet for free?
Yes. CoverWallet has a free tier, so you can try it without paying. Novidea starts at On request.
What is CoverWallet best used for?
CoverWallet is most often used for insurance comparison. Of those, insurance comparison is not what Novidea is typically brought in for.
What can CoverWallet do that Novidea cannot?
CoverWallet covers Quote comparison, Expert guidance, Online binding, Policy management. Novidea covers Native Salesforce architecture, Placement and submission tracking, Multi-currency and multi-entity, Commission and revenue management.

Answered from the vendors’ own pages

CoverWallet: How much does Coverwallet cost?

Coverwallet does not publish pricing online. The service uses a quote-based pricing model. Customers receive personalized quotes by contacting a personal advisor at (646) 844-9933 or requesting a quote online.

Source
Novidea: Do we need to buy Salesforce as well?

Yes. Novidea runs on Salesforce and the underlying platform licences are purchased separately. Include them in every cost comparison.

CoverWallet: What is Coverwallet's pricing model?

Coverwallet uses a custom, quote-based pricing model tailored to individual business needs and circumstances. Pricing is determined through direct consultation with an advisor rather than published rate cards.

Source
Novidea: Is it suitable for a United States retail agency?

Only if your book is commercial or speciality. If you depend on personal lines carrier download, an established agency management system is the better fit.

Novidea: What does it replace?

The broker management system and usually a separate CRM, plus the spreadsheets used for commission and receivables tracking.

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