Softwr

Automation Integration · head to head

Nintex vs Optimizely

Nintex logo

Nintex

Automation Integration

The work automation platform

From
Free
Rated
-
Full reviewWebsite
Optimizely logo

Optimizely

Marketing

Digital experience optimization

From
$10000/year
Rated
-
Full reviewWebsite

The short version

  • Only Nintex has a free tier, so it costs nothing to try first.
  • Each has a real cost: Nintex no published pricing on website; requires direct sales contact; Optimizely no pricing is published and no minimum is stated
  • They diverge on capability: Nintex covers Workflow builder, Optimizely covers A/B testing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Nintex and Optimizely actually diverge.

Attributes where Nintex and Optimizely differ
AttributeNintexOptimizely
Starting priceFree$10000/year
Pricing modelsubscriptionquote
Free tierYesNo
CategoryAutomation IntegrationMarketing
Founded20062010

Identical on both: platforms (Web, Mobile), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Nintex

  • Workflow builder
  • Process mining
  • Task automation
  • Case management
  • Mobile access
  • Monitoring
  • 300+ apps
  • SharePoint

Only in Optimizely

  • A/B testing
  • Multivariate testing
  • Personalization
  • Feature management
  • Google Analytics
  • Adobe Analytics
  • ISO27001
  • Multiple languages language support

Both cover

  • Analytics
  • SOC2
  • Cloud deployment
  • Web support
  • Mobile support

What people use each for

The jobs each tool is most often brought in to do.

Nintex

  • Business process automation and workflow managementnot Optimizely
  • Document generation and digital signature collectionnot Optimizely
  • Salesforce and enterprise integrationnot Optimizely

Optimizely

  • A/B testing and experimentation across web and product experiencesnot Nintex
  • Feature flagging and personalisation for digital productsnot Nintex

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Nintex

  • No published pricing on website; requires direct sales contact
  • Free trials available but no trial duration specified
  • Multiple product lines (Cloud, K2, Salesforce) complicate pricing assessment

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Pricing, plan by plan

Nintex

Free
  • StarterFree
    • Limited workflows
    • Community support
  • Professional$500/month
    • Advanced workflows
    • Email support
  • Enterprise$2000/month
    • Unlimited workflows
    • Dedicated support

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

Which should you pick?

Choose Nintex if

  • You need workflow builder.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want process mining.
Nintex review

Choose Optimizely if

  • You need a/b testing.
  • You work on Web, Mobile.
  • You also want multivariate testing.
Optimizely review

Questions people ask

Is Nintex or Optimizely better?
Neither clearly leads. Nintex starts at Free and Optimizely at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Nintex or Optimizely?
Nintex has a free tier; the other does not. Paid plans start at Free for Nintex and $10000/year for Optimizely.
Does Nintex or Optimizely run on more platforms?
Both run on Web, Mobile, so platform support will not decide this one for you.
Can I use Nintex for free?
Yes. Nintex has a free tier, so you can try it without paying. Optimizely starts at $10000/year.
What is Nintex best used for?
Nintex is most often used for business process automation and workflow management, document generation and digital signature collection, salesforce and enterprise integration. Of those, business process automation and workflow management and document generation and digital signature collection are not what Optimizely is typically brought in for.
What can Nintex do that Optimizely cannot?
Nintex covers Workflow builder, Process mining, Task automation, Case management. Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. Both handle Analytics, SOC2, Cloud deployment, Web support.

Answered from the vendors’ own pages

Nintex: Is Nintex free?

Nintex offers 30-day free trials for Workflow and Apps, plus free trials for Process Manager, eSign, and DocGen. No permanent free tier is advertised on their website.

Source
Optimizely: How much does Optimizely cost?

Optimizely does not publish pricing rates. The company states that every plan is individually packaged based on specific customer needs. Interested customers must request a demo or contact the sales team to receive customized pricing.

Source
Nintex: What is Nintex pricing?

Nintex does not publish pricing on their public website. Pricing varies by product (Cloud Automation, K2, Salesforce) and deployment model. Contact their sales team via nintex.com or request a demo to obtain pricing quotes.

Source
Optimizely: What is the pricing model for Optimizely?

Optimizely uses a custom enterprise pricing model rather than published rate cards. Pricing is determined through direct consultation with the sales team based on the customer's digital needs and feature requirements.

Source
Nintex: How long are Nintex free trials?

Nintex offers 30-day free trials for Workflow and Apps products. Process Manager, eSign, and DocGen trials are available, though exact durations are not specified on the trial page.

Source
Optimizely: Is there a free trial of Optimizely?

Optimizely does not specify free trial availability on its website. Customers interested in exploring the platform are directed to request a demo through the company's website to discuss trial options.

Source
Share

Related pages

More on Nintex

More on Optimizely

Keep looking

Other head to heads