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Travel · head to head

myCWT vs Smoobu

myCWT logo

myCWT

Travel

Corporate travel booking and traveller care platform from CWT

From
On request
Rated
-
Full reviewWebsite
Smoobu logo

Smoobu

Travel

All-in-one channel manager and PMS for hosts with a handful of holiday rentals

From
€29/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: myCWT pricing is per transaction and agent touches cost several times an online booking, so a programme with low online adoption pays far more per trip than the quoted online fee implies.; Smoobu the Flex plan carries a 0.9% fee on every booking, which on an apartment turning over €40,000 a year costs more than the entire annual subscription saving, and the pricing page presents Flex as the cheaper option.
  • They diverge on capability: myCWT covers Online booking tool, Smoobu covers Channel manager.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which myCWT and Smoobu actually diverge.

Attributes where myCWT and Smoobu differ
AttributemyCWTSmoobu
Starting priceOn request€29/month
Pricing modelquotePer unit per month

Identical on both: free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Travel).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in myCWT

  • Online booking tool
  • Mobile itinerary and check in
  • Hotel programme content
  • Duty of care tracking
  • Approval workflows
  • Unused ticket management
  • Reporting and analytics
  • Expense handoff

Only in Smoobu

  • Channel manager
  • Website builder
  • Guest messaging
  • Unified calendar
  • Invoicing and e-invoicing
  • Mobile apps

What people use each for

The jobs each tool is most often brought in to do.

myCWT

  • A multinational consolidating travel across dozens of countries that needs one duty of care record and one set of negotiated air agreementsnot Smoobu
  • An organisation with heavy long haul and multi sector air travel where reissues and complex fare construction need human counsellorsnot Smoobu
  • A company with strict pre trip approval requirements that must be enforced before ticketing rather than reported after the factnot Smoobu
  • A business standardising traveller tracking and incident messaging for security and insurance obligationsnot Smoobu

Smoobu

  • A host with three apartments in Berlin who needs Airbnb and Booking.com calendars kept in sync and wants a direct booking site to cut OTA commissionnot myCWT
  • An owner wanting automated check-in instructions and pre-arrival messages sent per channel without logging into each extranetnot myCWT
  • A small manager who needs guest invoices that meet German documentation requirements without adding a separate accounting toolnot myCWT
  • A host testing dynamic pricing through the bundled trial before deciding whether to subscribe to PriceLabs separatelynot myCWT

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

myCWT

  • Pricing is per transaction and agent touches cost several times an online booking, so a programme with low online adoption pays far more per trip than the quoted online fee implies.
  • myCWT cannot be licensed as software on its own, so a buyer who likes the tool but wants a different servicing partner has no route to it.
  • CWT was acquired by Amex Global Business Travel, with the deal closing in July 2025, leaving genuine uncertainty about whether the myCWT platform survives long term alongside Amex GBT's own Egencia and Neo tools.
  • Hotel content is anchored on the CWT programme, so clients with strong direct hotel relationships often find their own negotiated rates displayed inconsistently against programme rates.
  • The consumer facing app trails mainstream booking apps on search speed and content breadth, which suppresses online adoption and therefore raises the average transaction cost of the programme.

Smoobu

  • The Flex plan carries a 0.9% fee on every booking, which on an apartment turning over €40,000 a year costs more than the entire annual subscription saving, and the pricing page presents Flex as the cheaper option.
  • Pricing is per unit, so a ten unit portfolio pays roughly €31.50 plus nine additional units at about €9.60, and the headline monthly figure covers a single apartment only.
  • Write access is charged per account beyond the included seats, so a cleaner, a co-host and an owner all needing to edit bookings turn into a recurring per seat cost.
  • There is no trust accounting or owner statement generation, so anyone managing units on behalf of third-party owners has to build payout reporting outside the system.
  • Housekeeping and maintenance dispatch is minimal compared with manager-grade platforms, so cleaning coordination happens in WhatsApp or a separate tool once you are past a few units.

Pricing, plan by plan

myCWT

On request
  • myCWT within a CWT travel programme$undefined/year
    • Priced as transaction fees per booking, not per user
    • Online booking fee is materially lower than an agent touched booking fee
    • After hours, offline and complex ticketing surcharges are common

Smoobu

€29/month
  • Professional Flex$29/month
    • One unit included
    • 0.9% fee on every booking
    • Channel manager, website builder, messaging
  • Professional Prepaid$31.5/month
    • One unit included
    • No booking fee
    • Website builder, invoicing, chatbot, API access
  • Teams Pro+$49.5/month
    • Everything in Prepaid
    • E-invoicing
    • Two write-access accounts, extra accounts from about €12 each

Which should you pick?

Choose myCWT if

  • You need online booking tool.
  • You work on Web, iOS, Android.
  • You also want mobile itinerary and check in.
myCWT review

Choose Smoobu if

  • You need channel manager.
  • You work on Web, iOS, Android.
  • You also want website builder.
Smoobu review

Questions people ask

Is myCWT or Smoobu better?
Neither clearly leads. myCWT starts at On request and Smoobu at €29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, myCWT or Smoobu?
myCWT starts at On request and Smoobu at €29/month.
Does myCWT or Smoobu run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
What is myCWT best used for?
myCWT is most often used for a multinational consolidating travel across dozens of countries that needs one duty of care record and one set of negotiated air agreements, an organisation with heavy long haul and multi sector air travel where reissues and complex fare construction need human counsellors, a company with strict pre trip approval requirements that must be enforced before ticketing rather than reported after the fact, a business standardising traveller tracking and incident messaging for security and insurance obligations. Of those, a multinational consolidating travel across dozens of countries that needs one duty of care record and one set of negotiated air agreements and an organisation with heavy long haul and multi sector air travel where reissues and complex fare construction need human counsellors are not what Smoobu is typically brought in for.
What can myCWT do that Smoobu cannot?
myCWT covers Online booking tool, Mobile itinerary and check in, Hotel programme content, Duty of care tracking. Smoobu covers Channel manager, Website builder, Guest messaging, Unified calendar.

Answered from the vendors’ own pages

myCWT: Can I buy myCWT without using CWT as my travel agency?

No. It is delivered as part of a CWT managed travel contract and is not licensed separately.

Smoobu: Which plan is actually cheaper, Flex or Prepaid?

Prepaid, for almost anyone with real occupancy. The 0.9% booking fee on Flex exceeds the subscription difference once annual revenue passes a few thousand euros.

myCWT: What actually drives the cost?

Transaction fees. The gap between an online booking fee and an agent touched fee is the single biggest lever, so measure your likely online adoption before comparing quotes.

Smoobu: How many properties does the entry price cover?

One. Every additional unit adds roughly €9.60 per month.

myCWT: Does the Amex GBT acquisition affect the platform?

It creates roadmap risk. Amex GBT completed the CWT acquisition in July 2025 and already runs Egencia and Neo, so ask for written platform commitments across the contract term.

Smoobu: Does it include dynamic pricing?

Only two months free on the Teams tier. Ongoing dynamic pricing means subscribing to PriceLabs or similar.

Smoobu: Is there a contract?

Billing is monthly, yearly or two-yearly, with 30 days notice required to cancel; longer terms buy 10% or 20% off.

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