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Marketing · head to head

Moz vs Swoogo

Moz logo

Moz

Marketing

SEO platform built around Domain Authority, local listings management and a weekly campaign workflow

From
Free
Rated
-
Full reviewWebsite
Swoogo logo

Swoogo

Webinars

Event management that flexes with you

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: Moz moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.; Swoogo higher pricing tier compared to some simpler event registration tools
  • They diverge on capability: Moz covers Keyword Explorer, Swoogo covers Event registration.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Moz and Swoogo actually diverge.

Attributes where Moz and Swoogo differ
AttributeMozSwoogo
Starting priceFree$500/month
Pricing modelPer month by usage limitssubscription
Free tierYesNo
PlatformsWebWeb, Ios, Android
CategoryMarketingWebinars
Founded20042015

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Only in Swoogo

  • Event registration
  • Custom event websites
  • Attendee management
  • Email marketing
  • Event analytics
  • Salesforce
  • HubSpot
  • Marketo

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Moz

  • SEO auditsnot Swoogo
  • Keyword researchnot Swoogo
  • Link buildingnot Swoogo
  • Local SEOnot Swoogo
  • Competitive analysisnot Swoogo

Swoogo

  • Event planningnot Moz
  • Ticket salesnot Moz
  • Attendee managementnot Moz
  • Virtual eventsnot Moz
  • Event marketingnot Moz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moz

  • Moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
  • Rank tracking is weekly on every tier, so a site watching a volatile SERP or validating a same-week change cannot see daily movement without buying a separate rank tracker.
  • The Standard plan allows only 150 keyword queries a month, which a single afternoon of research exhausts, and the jump to a workable 5,000 queries means paying 179 USD a month rather than 99.
  • Almost every limit is separately metered and separately billable: extra seats are 49 USD each, campaigns 10 USD, tracked keywords 20 USD per 200, crawl capacity 15 USD per 50,000 pages, so the real bill drifts well above the plan price.
  • Domain Authority is a Moz score, not a Google ranking factor, and teams that optimise for it directly are optimising for a proxy that its own vendor sells.
  • Moz Local is a separate subscription per location, so a business with twenty sites is buying a second product at twenty times the per-location price on top of Moz Pro.

Swoogo

  • Higher pricing tier compared to some simpler event registration tools

Pricing, plan by plan

Moz

Free
  • Free toolsFree
    • Domain Analysis and Domain Authority lookups
    • Limited Keyword Explorer and Link Explorer queries
    • Competitive Research and Brand Authority checks
  • Starter$49/month
    • Entry plan for an individual managing a single website
    • Sits below Standard on the published pricing page
    • Upgrade path into the campaign-based tiers
  • Standard$99/month
    • 79 USD per month billed annually, 950 USD for the first year
    • 1 user seat
    • 3 campaigns and 300 tracked keyword rankings
  • Medium$179/month
    • 143 USD per month billed annually, 1,719 USD for the first year
    • 2 user seats
    • 10 campaigns and 1,500 tracked keyword rankings

Swoogo

$500/month
  • Starter$500/month
    • Event registration
    • Basic branding
    • Email communications
  • Growth$1200/month
    • Advanced branding
    • Integrations
    • Analytics
  • Enterprise$3000/month
    • Unlimited events
    • SSO
    • Priority support

Which should you pick?

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Choose Swoogo if

  • You need event registration.
  • You work on Web, Ios, Android.
  • You also want custom event websites.
Swoogo review

Questions people ask

Is Moz or Swoogo better?
Neither clearly leads. Moz starts at Free and Swoogo at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moz or Swoogo?
Moz has a free tier; the other does not. Paid plans start at Free for Moz and $500/month for Swoogo.
Does Moz or Swoogo run on more platforms?
Moz runs on Web. Swoogo runs on Web, Ios, Android.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. Swoogo starts at $500/month.
What is Moz best used for?
Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what Swoogo is typically brought in for.
What can Moz do that Swoogo cannot?
Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Swoogo covers Event registration, Custom event websites, Attendee management, Email marketing. Both handle Web support.

Answered from the vendors’ own pages

Moz: How much does Moz Pro cost?

Starter is 49 USD a month for a single site. Standard is 99 USD a month or 79 USD billed annually, Medium 179 or 143, and Large 299 or 239. Moz lists first-year annual totals of 950, 1,719 and 2,868 USD respectively.

Swoogo: What event types does Swoogo support?

Swoogo supports everything from small field events to multi-track hybrid conferences. It handles roadshows, dinners, webinars, and digital events with customizable registration experiences.

Source
Moz: Is Moz or Ahrefs better?

Ahrefs is the stronger choice for backlink depth, index freshness and competitive research, and its Lite plan is 129 USD against Moz Standard at 99. Moz is the better buy if you need Domain Authority as a reportable metric, if local listings management matters, or if 49 USD a month for a single site is the budget.

Swoogo: Does Swoogo integrate with marketing automation platforms?

Yes, Swoogo integrates with Marketo and Salesforce, and supports thousands of apps through Zapier for automated workflows without coding.

Source
Moz: What do the Moz free tools give you?

Free Domain Analysis with Domain Authority, limited Keyword Explorer and Link Explorer queries, Competitive Research, a Brand Authority check and MozCast volatility tracking. Campaigns, site crawls and rank tracking all require a paid plan.

Swoogo: Can Swoogo handle complex registration flows?

Yes, Swoogo excels with multiple attendee types, approval workflows, session selection, and different registration experiences for different audiences.

Source
Moz: Is Domain Authority a Google ranking factor?

No. It is a Moz model that predicts ranking strength on a 1 to 100 scale. Google does not use it. It is useful as a comparative shorthand, not as a target.

Swoogo: Does Swoogo provide event analytics?

Yes, Swoogo provides event data insights and analytics to track registrations, attendee engagement, and real-time event metrics for better decision-making.

Source
Moz: How often does Moz update rankings?

Weekly on every Moz Pro tier. Competitors such as SE Ranking update daily as standard.

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