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Marketing · head to head

Moz vs Panopto

Moz logo

Moz

Marketing

SEO platform built around Domain Authority, local listings management and a weekly campaign workflow

From
Free
Rated
-
Full reviewWebsite
Panopto logo

Panopto

Webinars

Video management and live streaming platform for enterprises

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Moz has a free tier, so it costs nothing to try first.
  • Each has a real cost: Moz moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.; Panopto no price list is published, and the vendor states there are no tiers at all
  • They diverge on capability: Moz covers Keyword Explorer, Panopto covers Video management.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Moz and Panopto actually diverge.

Attributes where Moz and Panopto differ
AttributeMozPanopto
Starting priceFreeOn request
Pricing modelPer month by usage limitssubscription
Free tierYesNo
PlatformsWebWindows, Mac, IOS, Android, Web
CategoryMarketingWebinars
Founded20042007

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Moz

  • Keyword Explorer
  • Link Explorer
  • Site Crawl
  • Rank Tracking
  • Page Optimization
  • Competitive research
  • Local SEO tools
  • Fresh Web Explorer

Only in Panopto

  • Video management
  • Live streaming
  • Recording
  • Search
  • Analytics
  • Microsoft 365
  • Canvas
  • Blackboard

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Moz

  • SEO auditsnot Panopto
  • Keyword researchnot Panopto
  • Link buildingnot Panopto
  • Local SEOnot Panopto
  • Competitive analysisnot Panopto

Panopto

  • Recording, hosting and searching lecture and training videonot Moz
  • Integrating video libraries with learning management systemsnot Moz

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Moz

  • Moz refreshes its link index less often and discovers fewer links than Ahrefs, so a new backlink frequently appears in Ahrefs days before it shows up in Link Explorer, which matters if link acquisition reporting is your job.
  • Rank tracking is weekly on every tier, so a site watching a volatile SERP or validating a same-week change cannot see daily movement without buying a separate rank tracker.
  • The Standard plan allows only 150 keyword queries a month, which a single afternoon of research exhausts, and the jump to a workable 5,000 queries means paying 179 USD a month rather than 99.
  • Almost every limit is separately metered and separately billable: extra seats are 49 USD each, campaigns 10 USD, tracked keywords 20 USD per 200, crawl capacity 15 USD per 50,000 pages, so the real bill drifts well above the plan price.
  • Domain Authority is a Moz score, not a Google ranking factor, and teams that optimise for it directly are optimising for a proxy that its own vendor sells.
  • Moz Local is a separate subscription per location, so a business with twenty sites is buying a second product at twenty times the per-location price on top of Moz Pro.

Panopto

  • No price list is published, and the vendor states there are no tiers at all
  • Cost depends on user count, integrations, add ons and deployment model, so several negotiated variables set the figure
  • Four capabilities are separately priced add ons on top of any quote
  • Every route to a figure is a demo or a conversation with sales

Pricing, plan by plan

Moz

Free
  • Free toolsFree
    • Domain Analysis and Domain Authority lookups
    • Limited Keyword Explorer and Link Explorer queries
    • Competitive Research and Brand Authority checks
  • Starter$49/month
    • Entry plan for an individual managing a single website
    • Sits below Standard on the published pricing page
    • Upgrade path into the campaign-based tiers
  • Standard$99/month
    • 79 USD per month billed annually, 950 USD for the first year
    • 1 user seat
    • 3 campaigns and 300 tracked keyword rankings
  • Medium$179/month
    • 143 USD per month billed annually, 1,719 USD for the first year
    • 2 user seats
    • 10 campaigns and 1,500 tracked keyword rankings

Panopto

On request
  • Professional$500/month
    • Video storage
    • Basic features
  • Business$1000/month
    • Live streaming
    • Analytics
  • Enterprise$2500/month
    • Custom solutions
    • Dedicated support

Which should you pick?

Choose Moz if

  • You need keyword explorer.
  • You want to start without paying.
  • You also want link explorer.
Moz review

Choose Panopto if

  • You need video management.
  • You work on Windows, Mac, IOS, Android, Web.
  • You also want live streaming.
Panopto review

Questions people ask

Is Moz or Panopto better?
Neither clearly leads. Moz starts at Free and Panopto at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Moz or Panopto?
Moz has a free tier; the other does not. Paid plans start at Free for Moz and On request for Panopto.
Does Moz or Panopto run on more platforms?
Moz runs on Web. Panopto runs on Windows, Mac, IOS, Android, Web.
Can I use Moz for free?
Yes. Moz has a free tier, so you can try it without paying. Panopto starts at On request.
What is Moz best used for?
Moz is most often used for seo audits, keyword research, link building, local seo. Of those, seo audits and keyword research are not what Panopto is typically brought in for.
What can Moz do that Panopto cannot?
Moz covers Keyword Explorer, Link Explorer, Site Crawl, Rank Tracking. Panopto covers Video management, Live streaming, Recording, Search. Both handle Web support.

Answered from the vendors’ own pages

Moz: How much does Moz Pro cost?

Starter is 49 USD a month for a single site. Standard is 99 USD a month or 79 USD billed annually, Medium 179 or 143, and Large 299 or 239. Moz lists first-year annual totals of 950, 1,719 and 2,868 USD respectively.

Panopto: How much does Panopto cost?

Panopto does not publish pricing rates. Instead, each organization receives a custom quote based on unique factors including the number of users, storage needs, integrations required, and deployment model.

Source
Moz: Is Moz or Ahrefs better?

Ahrefs is the stronger choice for backlink depth, index freshness and competitive research, and its Lite plan is 129 USD against Moz Standard at 99. Moz is the better buy if you need Domain Authority as a reportable metric, if local listings management matters, or if 49 USD a month for a single site is the budget.

Panopto: What is included in Panopto's base enterprise plan?

The base enterprise plan includes enterprise-scale storage, AI capabilities like search and auto-captions, content creation tools, security and compliance features, LMS integrations, and dedicated implementation support.

Source
Moz: What do the Moz free tools give you?

Free Domain Analysis with Domain Authority, limited Keyword Explorer and Link Explorer queries, Competitive Research, a Brand Authority check and MozCast volatility tracking. Campaigns, site crawls and rank tracking all require a paid plan.

Panopto: Does Panopto offer a free trial?

Panopto offers free product demonstrations for prospective customers, with pricing discussions typically conducted through direct contact with their sales team.

Source
Moz: Is Domain Authority a Google ranking factor?

No. It is a Moz model that predicts ranking strength on a 1 to 100 scale. Google does not use it. It is useful as a comparative shorthand, not as a target.

Moz: How often does Moz update rankings?

Weekly on every Moz Pro tier. Competitors such as SE Ranking update daily as standard.

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