Softwr

Research · head to head

Mouseflow vs NVivo

Mouseflow logo

Mouseflow

Research

Session replay and heatmaps

From
Free
Rated
-
Full reviewWebsite
NVivo logo

NVivo

Research

Easy-to-use, collaborative qualitative analysis software

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Mouseflow has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mouseflow the free plan is 500 sessions a month, one website and one month of data retention; NVivo base plan pricing not displayed on shop page; requires adding to cart or contacting sales
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Mouseflow and NVivo actually diverge.

Attributes where Mouseflow and NVivo differ
AttributeMouseflowNVivo
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
Founded2009Unknown

Identical on both: platforms (Web), user rating (Not yet rated), category (Research).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mouseflow

  • Session Replay
  • 6 Types of Heatmaps
  • Funnels
  • Form Analytics
  • User Feedback
  • Google Analytics
  • Segment
  • HubSpot

Only in NVivo

Nothing recorded that Mouseflow does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Mouseflow

  • Session replay to watch how visitors use a pagenot NVivo
  • Click, scroll and geographic heatmapsnot NVivo
  • Conversion funnel and form analyticsnot NVivo
  • Friction detection on problem pagesnot NVivo
  • On-site feedback surveysnot NVivo

NVivo

  • Qualitative data analysis for researchnot Mouseflow
  • Document and interview coding and analysisnot Mouseflow
  • Transcription and collaborative research projectsnot Mouseflow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mouseflow

  • The free plan is 500 sessions a month, one website and one month of data retention
  • Data retention is tiered, from 1 month on free to 12 months on Premium at $319 a month
  • Essential at $25 a month covers a single website project
  • SSO, custom privacy settings and priority support are on the higher tiers only
  • The 14 day money-back guarantee applies to annual subscriptions and excludes Enterprise

NVivo

  • Base plan pricing not displayed on shop page; requires adding to cart or contacting sales
  • Volume licensing (10+ seats) requires sales contact only
  • No free version available, only trials without specified duration

Pricing, plan by plan

Mouseflow

Free
  • FreeFree
    • 500 monthly sessions
    • 1 website project
    • 1 conversion funnel
  • Essential$25/month
    • 5,000 monthly sessions
    • 1 website project
    • 1 conversion funnel
  • Advanced$109/month
    • 25,000 monthly sessions
    • 2 website projects
    • 5 conversion funnels
  • Premium$319/month
    • 100,000 monthly sessions
    • 5 website projects
    • 10 conversion funnels

NVivo

On request

No published plan breakdown. See the NVivo review.

Which should you pick?

Choose Mouseflow if

  • You need session replay.
  • You want to start without paying.
  • You also want 6 types of heatmaps.
Mouseflow review

Choose NVivo if

Nothing in the data separates NVivo from Mouseflow on the points above - pick on price and on how each one feels to use.

NVivo review

Questions people ask

Is Mouseflow or NVivo better?
Neither clearly leads. Mouseflow starts at Free and NVivo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mouseflow or NVivo?
Mouseflow has a free tier; the other does not. Paid plans start at Free for Mouseflow and On request for NVivo.
Does Mouseflow or NVivo run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Mouseflow for free?
Yes. Mouseflow has a free tier, so you can try it without paying. NVivo starts at On request.
What is Mouseflow best used for?
Mouseflow is most often used for session replay to watch how visitors use a page, click, scroll and geographic heatmaps, conversion funnel and form analytics, friction detection on problem pages. Of those, session replay to watch how visitors use a page and click, scroll and geographic heatmaps are not what NVivo is typically brought in for.
What can Mouseflow do that NVivo cannot?
Mouseflow covers Session Replay, 6 Types of Heatmaps, Funnels, Form Analytics.

Answered from the vendors’ own pages

Mouseflow: Is there a free version of Mouseflow?

Yes, Mouseflow offers a free plan with up to 500 monthly sessions, 1 website project, and 1-month data retention.

Source
NVivo: How much does NVivo cost?

NVivo pricing is not displayed on the public website. Base plan pricing varies by subscription type and region. Individual/small teams can purchase directly through shop.lumivero.com, while organizations with 10+ licenses must contact sales for quotes.

Source
Mouseflow: What is the most popular Mouseflow plan?

The Advanced plan at $109/month is marked as most popular, offering 25,000 monthly sessions and 6 months of data retention.

Source
NVivo: What are NVivo add-on costs?

NVivo AI Assistant costs $250 per year. Transcription costs $499 per year (50 hours annually) or $30 one-time (60 minutes). Collaboration Cloud for team sharing costs $99 per year.

Source
Mouseflow: Does Mouseflow offer annual billing discounts?

Yes, Mouseflow offers up to 35% savings when billed annually instead of monthly, and provides a 14-day money-back guarantee.

Source
NVivo: Does NVivo offer a free version?

No free version of NVivo is available. Free trials are available at the product website, though trial duration is not specified. Individual users can purchase licenses directly through lumivero.com.

Source
NVivo: Is NVivo AI Assistant included in subscription?

No, NVivo AI Assistant is a paid add-on costing $250 per year. However, through August 18-September 15, 2026, AI Assistant is free with annual NVivo + AI subscriptions using code BTSAI100.

Source
Share

Related pages

More on Mouseflow

More on NVivo

Keep looking

Other head to heads