Influencer Marketing · head to head
Modash vs Impact.com
Impact.com
Influencer Marketing
The partnership management platform
- From
- On request
- Rated
- -
The short version
- Only Modash has a free tier, so it costs nothing to try first.
- Each has a real cost: Modash essentials plan at $199 per month includes only 2 team members and 300 profile opens per month; Impact.com no pricing is published anywhere, and no cost driver or minimum is stated
- They diverge on capability: Modash covers 250M+ creator database, Impact.com covers Partner discovery.
Where they differ
Only the attributes on which Modash and Impact.com actually diverge.
| Attribute | Modash | Impact.com |
|---|---|---|
| Starting price | Free | On request |
| Free tier | Yes | No |
| Founded | 2018 | 2008 |
Identical on both: pricing model (subscription), platforms (Web, Api), user rating (Not yet rated), category (Influencer Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Modash
- 250M+ creator database
- Audience demographics
- Fake follower detection
- Lookalike discovery
- Campaign monitoring
- Influencer CRM
- Data export
- Email finder
Only in Impact.com
- Partner discovery
- Contract management
- Cross-device tracking
- Fraud protection
- Performance optimization
- Global payments
- Multi-program management
- Attribution modeling
Both cover
- Shopify
- GDPR
- Cloud deployment
What people use each for
The jobs each tool is most often brought in to do.
Modash
- Searching a creator database for Instagram, TikTok and YouTube influencersnot Impact.com
- Vetting influencer audience quality before outreachnot Impact.com
- Tracking creator content and campaign performancenot Impact.com
- Paying creators and running affiliate programmes from one platformnot Impact.com
Impact.com
- Managing affiliate and partnership programmes at scalenot Modash
- Tracking partner referrals and paying commissionsnot Modash
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Modash
- Essentials plan at $199 per month includes only 2 team members and 300 profile opens per month
- Essentials plan excludes creator payments and affiliate features entirely
- Tracked creators are capped at 100 on Essentials and 250 on Performance
- Email unlocks are capped at 150 per month on Essentials and 400 per month on Performance
- Exceeding a plan limit requires upgrading the plan rather than paying an overage
- Payments and affiliate payouts are charged 5% above the free threshold of $10,000 per year on Performance
- Enterprise starts at $14,700 per year and is the only plan with customisable quotas
- The 14 day free trial is capped at 20 profile opens, 6 email unlocks and 10 tracked creators
Impact.com
- No pricing is published anywhere, and no cost driver or minimum is stated
- Brands and agencies must request a demo to reach any figure
- The plans page carries no rates
Pricing, plan by plan
Modash
Free- FreeFree
- Limited searches
- Basic filters
- 5 profile views
- Essentials$99/month
- Unlimited searches
- 150 profiles/month
- Audience data
- Performance$299/month
- 500 profiles/month
- Lookalike discovery
- Campaign tracking
- Enterprise$undefined/month
- Unlimited profiles
- API access
- Custom solutions
Impact.com
On request- Starter$undefined/month
- Partner discovery
- Basic tracking
- Standard reporting
- Professional$undefined/month
- Advanced tracking
- Contract management
- Performance optimization
- Enterprise$undefined/month
- Multi-program management
- Fraud protection
- Custom integrations
Which should you pick?
Choose Modash if
- You need 250m+ creator database.
- You want to start without paying.
- You work on Web, Api.
- You also want audience demographics.
Choose Impact.com if
- You need partner discovery.
- You work on Web, Api.
- You also want contract management.
Questions people ask
- Is Modash or Impact.com better?
- Neither clearly leads. Modash starts at Free and Impact.com at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Modash or Impact.com?
- Modash has a free tier; the other does not. Paid plans start at Free for Modash and On request for Impact.com.
- Does Modash or Impact.com run on more platforms?
- Both run on Web, Api, so platform support will not decide this one for you.
- Can I use Modash for free?
- Yes. Modash has a free tier, so you can try it without paying. Impact.com starts at On request.
- What is Modash best used for?
- Modash is most often used for searching a creator database for instagram, tiktok and youtube influencers, vetting influencer audience quality before outreach, tracking creator content and campaign performance, paying creators and running affiliate programmes from one platform. Of those, searching a creator database for instagram, tiktok and youtube influencers and vetting influencer audience quality before outreach are not what Impact.com is typically brought in for.
- What can Modash do that Impact.com cannot?
- Modash covers 250M+ creator database, Audience demographics, Fake follower detection, Lookalike discovery. Impact.com covers Partner discovery, Contract management, Cross-device tracking, Fraud protection. Both handle Shopify, GDPR, Cloud deployment.