Software · head to head
Modash vs Billo
The short version
- Only Modash has a free tier, so it costs nothing to try first.
- Each has a real cost: Modash essentials plan at $199 per month includes only 2 team members and 300 profile opens per month; Billo uGC video pricing as captured 1 January 2023 started as low as $59 per video (promotional price), compared to a stated agency average of around $500 per video
- They diverge on capability: Modash covers 250M+ creator database, Billo covers UGC video creation.
Where they differ
Only the attributes on which Modash and Billo actually diverge.
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Modash
- 250M+ creator database
- Audience demographics
- Fake follower detection
- Lookalike discovery
- Campaign monitoring
- Influencer CRM
- Data export
- Email finder
Only in Billo
- UGC video creation
- Creator matching
- Product shipping
- Content revisions
- Raw footage
- Content licensing
- Fast turnaround
- Quality control
Both cover
- TikTok
- YouTube
- Shopify
- GDPR
- Data encryption
- Cloud deployment
- Web support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Modash
- Searching a creator database for Instagram, TikTok and YouTube influencersnot Billo
- Vetting influencer audience quality before outreachnot Billo
- Tracking creator content and campaign performancenot Billo
- Paying creators and running affiliate programmes from one platformnot Billo
Billo
- Video adsnot Modash
- Unboxing videosnot Modash
- Product demosnot Modash
- Testimonialsnot Modash
- Social contentnot Modash
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Modash
- Essentials plan at $199 per month includes only 2 team members and 300 profile opens per month
- Essentials plan excludes creator payments and affiliate features entirely
- Tracked creators are capped at 100 on Essentials and 250 on Performance
- Email unlocks are capped at 150 per month on Essentials and 400 per month on Performance
- Exceeding a plan limit requires upgrading the plan rather than paying an overage
- Payments and affiliate payouts are charged 5% above the free threshold of $10,000 per year on Performance
- Enterprise starts at $14,700 per year and is the only plan with customisable quotas
- The 14 day free trial is capped at 20 profile opens, 6 email unlocks and 10 tracked creators
Billo
- UGC video pricing as captured 1 January 2023 started as low as $59 per video (promotional price), compared to a stated agency average of around $500 per video
Pricing, plan by plan
Modash
Free- FreeFree
- Limited searches
- Basic filters
- 5 profile views
- Essentials$99/month
- Unlimited searches
- 150 profiles/month
- Audience data
- Performance$299/month
- 500 profiles/month
- Lookalike discovery
- Campaign tracking
- Enterprise$undefined/month
- Unlimited profiles
- API access
- Custom solutions
Billo
$59/one-time- Starter$59/per-video
- 60-second videos
- Standard creators
- 2 revision rounds
- Premium$99/per-video
- 90-second videos
- Verified creators
- 3 revision rounds
- Enterprise$undefined/custom
- Volume discounts
- Dedicated manager
- Custom requirements
Which should you pick?
Choose Modash if
- You need 250m+ creator database.
- You want to start without paying.
- You work on Web, Api.
- You also want audience demographics.
Choose Billo if
- You need ugc video creation.
- You work on Web, Ios, Android.
- You also want creator matching.
Questions people ask
- Is Modash or Billo better?
- Neither clearly leads. Modash starts at Free and Billo at $59/one-time, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Modash or Billo?
- Modash has a free tier; the other does not. Paid plans start at Free for Modash and $59/one-time for Billo.
- Does Modash or Billo run on more platforms?
- Modash runs on Web, Api. Billo runs on Web, Ios, Android.
- Can I use Modash for free?
- Yes. Modash has a free tier, so you can try it without paying. Billo starts at $59/one-time.
- What is Modash best used for?
- Modash is most often used for searching a creator database for instagram, tiktok and youtube influencers, vetting influencer audience quality before outreach, tracking creator content and campaign performance, paying creators and running affiliate programmes from one platform. Of those, searching a creator database for instagram, tiktok and youtube influencers and vetting influencer audience quality before outreach are not what Billo is typically brought in for.
- What can Modash do that Billo cannot?
- Modash covers 250M+ creator database, Audience demographics, Fake follower detection, Lookalike discovery. Billo covers UGC video creation, Creator matching, Product shipping, Content revisions. Both handle Instagram, TikTok, YouTube, Shopify.