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Religion · head to head

Fellowfy vs Ministry Brands

Fellowfy logo

Fellowfy

Religion

Church small group management and engagement platform

From
Free
Rated
-
Full reviewWebsite
Ministry Brands logo

Ministry Brands

Religion

A church software holding company whose current product is the Amplify module suite

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Fellowfy has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fellowfy fellowfy is offered free with no published paid tier; Ministry Brands the legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.
  • They diverge on capability: Fellowfy covers Group Management, Ministry Brands covers Amplify People.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Fellowfy and Ministry Brands actually diverge.

Attributes where Fellowfy and Ministry Brands differ
AttributeFellowfyMinistry Brands
Starting priceFreeOn request
Pricing modelfreequote
Free tierYesNo
PlatformsWeb, Mobile-responsiveWeb, iOS, Android
Founded2011Unknown

Identical on both: user rating (Not yet rated), category (Religion).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fellowfy

  • Group Management
  • Message Boards
  • Event Scheduling
  • Calendar Systems
  • Email Integration
  • Church Management Platforms
  • Web support
  • Mobile-responsive support

Only in Ministry Brands

  • Amplify People
  • Amplify Giving
  • Amplify Accounting
  • Amplify Websites and Streaming
  • Background screening
  • Amplify Service Planning

What people use each for

The jobs each tool is most often brought in to do.

Fellowfy

  • Member managementnot Ministry Brands
  • Donation trackingnot Ministry Brands
  • Event planningnot Ministry Brands
  • Volunteer schedulingnot Ministry Brands
  • Communicationnot Ministry Brands

Ministry Brands

  • A church that wants member records, giving, website and streaming from one vendor with one loginnot Fellowfy
  • A congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business softwarenot Fellowfy
  • Running volunteer background checks under a child protection policy without a separate screening vendornot Fellowfy
  • A denominational office standardising several congregations on one records and giving platformnot Fellowfy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fellowfy

  • Fellowfy is offered free with no published paid tier

Ministry Brands

  • The legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.
  • Nothing is publicly priced at any level, so churches cannot compare modules against single-purpose competitors without running a full sales process.
  • Ministry Brands processes the giving, so the transaction rate is a large and negotiable part of the cost that is easy to overlook while comparing module subscriptions.
  • Module count creates upsell pressure, and churches often sign for a bundle then use three or four modules while paying for the rest.
  • Moving from a legacy brand onto Amplify is a full data migration with its own cost and risk, which weakens the argument that staying inside the family is the low-effort choice.

Pricing, plan by plan

Fellowfy

Free
  • Basic$49/month
    • Small group basics
    • Up to 100 members
  • Plus$149/month
    • Full features
    • Unlimited members
    • Analytics

Ministry Brands

On request
  • Amplify$undefined/year
    • Modules bought individually or bundled
    • Priced by church size and modules selected
    • Giving processed by Ministry Brands at a negotiated transaction rate
  • Legacy products$undefined/year
    • Shelby Systems, Elexio, Fellowship One, easyTithe and others
    • Supported for existing customers
    • Not the go-forward investment line

Which should you pick?

Choose Fellowfy if

  • You need group management.
  • You want to start without paying.
  • You work on Web, Mobile-responsive.
  • You also want message boards.
Fellowfy review

Choose Ministry Brands if

  • You need amplify people.
  • You work on Web, iOS, Android.
  • You also want amplify giving.
Ministry Brands review

Questions people ask

Is Fellowfy or Ministry Brands better?
Neither clearly leads. Fellowfy starts at Free and Ministry Brands at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fellowfy or Ministry Brands?
Fellowfy has a free tier; the other does not. Paid plans start at Free for Fellowfy and On request for Ministry Brands.
Does Fellowfy or Ministry Brands run on more platforms?
Fellowfy runs on Web, Mobile-responsive. Ministry Brands runs on Web, iOS, Android.
Can I use Fellowfy for free?
Yes. Fellowfy has a free tier, so you can try it without paying. Ministry Brands starts at On request.
What is Fellowfy best used for?
Fellowfy is most often used for member management, donation tracking, event planning, volunteer scheduling. Of those, member management and donation tracking are not what Ministry Brands is typically brought in for.
What can Fellowfy do that Ministry Brands cannot?
Fellowfy covers Group Management, Message Boards, Event Scheduling, Calendar Systems. Ministry Brands covers Amplify People, Amplify Giving, Amplify Accounting, Amplify Websites and Streaming.

Answered from the vendors’ own pages

Fellowfy: Can I access Fellowfy before the official launch?

Users can sign up on the waiting list to receive notifications for early access and become early adopters of the alpha version, but no timeline for launch is published.

Source
Ministry Brands: What do I actually buy from Ministry Brands?

Amplify, sold as modules. The older acquired brands are still supported but are not what new customers are sold.

Fellowfy: Will there be pricing for Fellowfy when it launches?

Pricing has not been announced. The website provides no details about future costs or pricing structure.

Source
Ministry Brands: Is pricing published?

No. Everything is quoted by church size and module selection, and the giving transaction rate is negotiated separately.

Ministry Brands: Are Shelby and Fellowship One discontinued?

They are supported but not the go-forward line. Ask for written end-of-support commitments before renewing.

Ministry Brands: Is Amplify Equip the same as Faithlife Equip?

No. Amplify Equip is an AI sermon preparation module. Faithlife Equip was a separate product that has been discontinued.

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