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Religion · head to head

FaithMetrics vs Ministry Brands

F

FaithMetrics

Religion

Data-driven church growth and engagement analytics platform

From
On request
Rated
-
Full reviewWebsite
Ministry Brands logo

Ministry Brands

Religion

A church software holding company whose current product is the Amplify module suite

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: FaithMetrics limited integration options compared to full church management platforms; Ministry Brands the legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.
  • They diverge on capability: FaithMetrics covers Attendance Analytics, Ministry Brands covers Amplify People.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which FaithMetrics and Ministry Brands actually diverge.

Attributes where FaithMetrics and Ministry Brands differ
AttributeFaithMetricsMinistry Brands
Pricing modelsubscriptionquote
PlatformsWebWeb, iOS, Android
Founded2019Unknown

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Religion).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FaithMetrics

  • Attendance Analytics
  • Giving Trends
  • Engagement Scoring
  • Volunteer Tracking
  • Growth Forecasting
  • Planning Center
  • Church Community Builder
  • Tithe.ly

Only in Ministry Brands

  • Amplify People
  • Amplify Giving
  • Amplify Accounting
  • Amplify Websites and Streaming
  • Background screening
  • Amplify Service Planning

What people use each for

The jobs each tool is most often brought in to do.

FaithMetrics

  • Growth analysisnot Ministry Brands
  • Engagement trackingnot Ministry Brands
  • Budget planningnot Ministry Brands
  • Ministry effectivenessnot Ministry Brands

Ministry Brands

  • A church that wants member records, giving, website and streaming from one vendor with one loginnot FaithMetrics
  • A congregation needing fund accounting that understands restricted funds rather than a general ledger adapted from business softwarenot FaithMetrics
  • Running volunteer background checks under a child protection policy without a separate screening vendornot FaithMetrics
  • A denominational office standardising several congregations on one records and giving platformnot FaithMetrics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FaithMetrics

  • Limited integration options compared to full church management platforms
  • No native follow-up workflow automation beyond initial welcome email
  • Attendance tracking and analytics less comprehensive than dedicated church analytics software
  • Smaller feature set than platforms offering complete church management solutions
  • Data import/export requires manual effort via Excel rather than direct API integration

Ministry Brands

  • The legacy acquired brands and Amplify are different software, so a church buying Shelby or Fellowship One today is buying a product line that is not receiving the development investment.
  • Nothing is publicly priced at any level, so churches cannot compare modules against single-purpose competitors without running a full sales process.
  • Ministry Brands processes the giving, so the transaction rate is a large and negotiable part of the cost that is easy to overlook while comparing module subscriptions.
  • Module count creates upsell pressure, and churches often sign for a bundle then use three or four modules while paying for the rest.
  • Moving from a legacy brand onto Amplify is a full data migration with its own cost and risk, which weakens the argument that staying inside the family is the low-effort choice.

Pricing, plan by plan

FaithMetrics

On request
  • Starter$79/month
    • Basic attendance tracking
    • Giving analytics
    • Up to 500 members
  • Growth$199/month
    • Advanced analytics
    • Unlimited members
    • Custom dashboards
  • Enterprise$499/month
    • Multi-campus support
    • Custom integrations
    • Dedicated success manager

Ministry Brands

On request
  • Amplify$undefined/year
    • Modules bought individually or bundled
    • Priced by church size and modules selected
    • Giving processed by Ministry Brands at a negotiated transaction rate
  • Legacy products$undefined/year
    • Shelby Systems, Elexio, Fellowship One, easyTithe and others
    • Supported for existing customers
    • Not the go-forward investment line

Which should you pick?

Choose FaithMetrics if

  • You need attendance analytics.
  • You also want giving trends.
FaithMetrics review

Choose Ministry Brands if

  • You need amplify people.
  • You work on Web, iOS, Android.
  • You also want amplify giving.
Ministry Brands review

Questions people ask

Is FaithMetrics or Ministry Brands better?
Neither clearly leads. FaithMetrics starts at On request and Ministry Brands at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FaithMetrics or Ministry Brands?
FaithMetrics starts at On request and Ministry Brands at On request.
Does FaithMetrics or Ministry Brands run on more platforms?
FaithMetrics runs on Web. Ministry Brands runs on Web, iOS, Android.
What is FaithMetrics best used for?
FaithMetrics is most often used for growth analysis, engagement tracking, budget planning, ministry effectiveness. Of those, growth analysis and engagement tracking are not what Ministry Brands is typically brought in for.
What can FaithMetrics do that Ministry Brands cannot?
FaithMetrics covers Attendance Analytics, Giving Trends, Engagement Scoring, Volunteer Tracking. Ministry Brands covers Amplify People, Amplify Giving, Amplify Accounting, Amplify Websites and Streaming.

Answered from the vendors’ own pages

FaithMetrics: How does FaithMetrics collect guest information?

FaithMetrics provides a mobile-friendly check-in form that guests complete on any internet-connected device (tablet, phone, or computer) without requiring app installation; information syncs to the church dashboard immediately.

Ministry Brands: What do I actually buy from Ministry Brands?

Amplify, sold as modules. The older acquired brands are still supported but are not what new customers are sold.

FaithMetrics: How are guest details delivered to church leadership?

Guest information is emailed automatically to the church account and leadership can view, copy, paste, or download data as Excel spreadsheets for importing into other contact management systems.

Source
Ministry Brands: Is pricing published?

No. Everything is quoted by church size and module selection, and the giving transaction rate is negotiated separately.

FaithMetrics: What is FaithMetrics' pricing model?

FaithMetrics pricing is based on average weekly church attendance with unlimited guest registrations across unlimited devices. A 30-day free trial is available, and churches over 1,000 attendees should contact sales for custom pricing.

Source
Ministry Brands: Are Shelby and Fellowship One discontinued?

They are supported but not the go-forward line. Ask for written end-of-support commitments before renewing.

FaithMetrics: Can welcome emails be customized?

Yes. Churches can personalize welcome screens, confirmation messages, email content, and form fields to match their specific ministry needs and branding.

Ministry Brands: Is Amplify Equip the same as Faithlife Equip?

No. Amplify Equip is an AI sermon preparation module. Faithlife Equip was a separate product that has been discontinued.

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