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Software · head to head

Postmark vs Talkwalker

Postmark logo

Postmark

Software

No hidden fees, no guesswork. Just the features you need, at a price that makes sense

From
Free
Rated
-
Talkwalker logo

Talkwalker

Software

Consumer intelligence to accelerate your brand

From
On request
Rated
-

The short version

  • Only Postmark has a free tier, so it costs nothing to try first.
  • Each has a real cost: Postmark free tier caps at 100 emails per month with no overages allowed; Talkwalker now rebranded Lumen by Talkwalker; pricing page names three tiers, Core, Analyze and Business, differentiated by non-sampled results volume (2x and 6x) and topic/filter/channel counts, but publishes no figures and directs buyers to request a custom quote

Where they differ

Only the attributes on which Postmark and Talkwalker actually diverge.

Attributes where Postmark and Talkwalker differ
AttributePostmarkTalkwalker
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
FoundedUnknown2009

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Postmark

Nothing recorded that Talkwalker does not also cover.

Only in Talkwalker

  • Social listening
  • Image recognition
  • Sentiment analysis
  • Influencer identification
  • Crisis detection
  • Hootsuite
  • Salesforce
  • Tableau

What people use each for

The jobs each tool is most often brought in to do.

Postmark

No use cases recorded yet. See the Postmark review.

Talkwalker

  • Brand monitoringnot Postmark
  • Competitive intelligencenot Postmark
  • Crisis managementnot Postmark
  • Campaign measurementnot Postmark
  • Market researchnot Postmark

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Postmark

  • Free tier caps at 100 emails per month with no overages allowed
  • Basic plan ($15/mo) includes 10,000 emails then charges $1.80 per 1,000 extra; Pro and Platform tiers have their own lower per-1,000 overage rates ($1.30 and $1.20), so cost scales per email beyond the included volume
  • Custom high-volume pricing above the published tiers requires contacting sales

Talkwalker

  • Now rebranded Lumen by Talkwalker; pricing page names three tiers, Core, Analyze and Business, differentiated by non-sampled results volume (2x and 6x) and topic/filter/channel counts, but publishes no figures and directs buyers to request a custom quote

Pricing, plan by plan

Postmark

Free

No published plan breakdown. See the Postmark review.

Talkwalker

On request
  • ListenFree
    • Social listening
    • Sentiment analysis
    • Alerts
  • AnalyzeFree
    • Advanced analytics
    • AI insights
    • Benchmarking
  • EnterpriseFree
    • Full platform
    • API access
    • Custom integrations

Which should you pick?

Choose Postmark if

  • You want to start without paying.

Choose Talkwalker if

  • You need social listening.
  • You also want image recognition.

Questions people ask

Is Postmark or Talkwalker better?
Neither clearly leads. Postmark starts at Free and Talkwalker at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Postmark or Talkwalker?
Postmark has a free tier; the other does not. Paid plans start at Free for Postmark and On request for Talkwalker.
Does Postmark or Talkwalker run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Postmark for free?
Yes. Postmark has a free tier, so you can try it without paying. Talkwalker starts at On request.
What can Postmark do that Talkwalker cannot?
Talkwalker covers Social listening, Image recognition, Sentiment analysis, Influencer identification.
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