Softwr

Nonprofits · head to head

MemberClicks vs Virtuous

MemberClicks logo

MemberClicks

Nonprofits

Association management for professional bodies and trade associations

From
On request
Rated
-
Virtuous logo

Virtuous

Nonprofits

CRM designed for faith-based and mission-driven organizations

From
On request
Rated
-

The short version

  • Each has a real cost: MemberClicks pricing is not published, which is a marked step down in transparency from Wild Apricot at the tier below it; Virtuous the pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
  • They diverge on capability: MemberClicks covers Membership management, Virtuous covers Donor management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which MemberClicks and Virtuous actually diverge.

Attributes where MemberClicks and Virtuous differ
AttributeMemberClicksVirtuous
Pricing modelquotesubscription
FoundedUnknown2013

Identical on both: starting price (On request), free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Nonprofits).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in MemberClicks

  • Membership management
  • Chapters and committees
  • Continuing education
  • Events and registration
  • Job board
  • Member community

Only in Virtuous

  • Donor management
  • Volunteer tracking
  • Giving analysis
  • Ministry management
  • Stripe
  • PayPal
  • Mailchimp
  • Slack

What people use each for

The jobs each tool is most often brought in to do.

MemberClicks

  • Professional associations tracking continuing education credits for membersnot Virtuous
  • Trade associations with chapters that manage their own membershipnot Virtuous
  • Chambers of commerce running events, directories and job boardsnot Virtuous
  • Organisations that have outgrown a small-club membership toolnot Virtuous

Virtuous

  • Donor management and pipeline tracking for mid-sized and large nonprofitsnot MemberClicks
  • Marketing automation and supporter journeys tied to giving datanot MemberClicks
  • Online donation forms and giving pages connected to the CRMnot MemberClicks

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

MemberClicks

  • Pricing is not published, which is a marked step down in transparency from Wild Apricot at the tier below it
  • Annual contracts and implementation fees make it a considerably larger commitment than the per-month membership tools
  • The interface is dated in places, particularly the website content management
  • Migration from Wild Apricot is a real project despite the shared ownership, and buyers sometimes assume otherwise
  • Smaller associations will pay for chapter and continuing education machinery they never use

Virtuous

  • The pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
  • Tier eligibility is set by the nonprofit's own annual fundraising revenue, with a $5 million threshold separating Platform from Enterprise
  • CRM+, Raise, Insights, Analytics, Volunteer and Momentum are packaged as separate products, each with its own Request Pricing button
  • Momentum, the AI fundraising agent, is sold separately from the CRM rather than included

Pricing, plan by plan

MemberClicks

On request
  • MemberClicks$undefined/year
    • Membership management
    • Events
    • Chapters and committees
  • MC Professional$undefined/year
    • Continuing education
    • Job board
    • Advanced reporting

Virtuous

On request
  • Starter$99/month
    • Donor management
    • Volunteer tracking
  • Advanced$199/month
    • Giving analysis
    • Ministry management
    • Email campaigns

Which should you pick?

Choose MemberClicks if

  • You need membership management.
  • You work on Web, iOS, Android.
  • You also want chapters and committees.

Choose Virtuous if

  • You need donor management.
  • You work on Web, IOS, Android.
  • You also want volunteer tracking.

Questions people ask

Is MemberClicks or Virtuous better?
Neither clearly leads. MemberClicks starts at On request and Virtuous at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, MemberClicks or Virtuous?
MemberClicks starts at On request and Virtuous at On request.
Does MemberClicks or Virtuous run on more platforms?
MemberClicks runs on Web, iOS, Android. Virtuous runs on Web, IOS, Android.
What is MemberClicks best used for?
MemberClicks is most often used for professional associations tracking continuing education credits for members, trade associations with chapters that manage their own membership, chambers of commerce running events, directories and job boards, organisations that have outgrown a small-club membership tool. Of those, professional associations tracking continuing education credits for members and trade associations with chapters that manage their own membership are not what Virtuous is typically brought in for.
What can MemberClicks do that Virtuous cannot?
MemberClicks covers Membership management, Chapters and committees, Continuing education, Events and registration. Virtuous covers Donor management, Volunteer tracking, Giving analysis, Ministry management.

Answered from the vendors’ own pages

MemberClicks: How does it differ from Wild Apricot?

Chapters, committees and continuing education credit tracking. Those structures are what make professional associations different from clubs, and they are where simpler tools fail.

Virtuous: How are Virtuous tiers defined?

Virtuous offers a Platform Tier for nonprofits with fundraising revenue up to $5 million annually and an Enterprise Tier for organizations over $5 million. Specific pricing requires a demo request.

Source
MemberClicks: What does it cost?

Not published. It is an annual contract with implementation, quoted on member count and modules.

Virtuous: What products are included in Virtuous?

Virtuous offers CRM+, Raise (donation forms and pages), Momentum (AI-powered donor outreach), Insights (donor segmentation), Analytics (business intelligence), and Volunteer (recruitment and scheduling).

Source
MemberClicks: Is migration from Wild Apricot easy?

Not automatically. Both are owned by Personify, but they are separate products and a migration is a project with data mapping and re-implementation.

Virtuous: How do I get a Virtuous pricing quote?

Virtuous does not publish pricing online. Visit their pricing page to request pricing or schedule a demo with their sales team.

Source
MemberClicks: Does it handle continuing education?

Yes, including credit tracking and certification records, which is one of the main reasons professional bodies choose it.

MemberClicks: Who should not buy it?

Small clubs and associations without chapters or education requirements. The machinery that justifies the price will sit unused.

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