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Surveys · head to head

Medallia vs Microsoft Power Automate

Medallia logo

Medallia

Surveys

Enterprise experience management platform for customer, employee and contact centre feedback

From
On request
Rated
-
Full reviewWebsite
Microsoft Power Automate logo

Microsoft Power Automate

Automation Integration

Automate tasks across cloud and on-premises apps

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Microsoft Power Automate has a free tier, so it costs nothing to try first.
  • Each has a real cost: Medallia there is no published pricing and no self-serve tier, so evaluating cost requires a sales process before any real budgeting can happen.; Microsoft Power Automate free plan limited to 750 flow runs/month and standard connectors only; premium connectors require paid plans
  • They diverge on capability: Medallia covers Multi-channel feedback capture, Microsoft Power Automate covers Automated flows.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Medallia and Microsoft Power Automate actually diverge.

Attributes where Medallia and Microsoft Power Automate differ
AttributeMedalliaMicrosoft Power Automate
Starting priceOn requestFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWeb, iOS, AndroidWeb, Cloud, Desktop
CategorySurveysAutomation Integration
FoundedUnknown2016

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Medallia

  • Multi-channel feedback capture
  • AI text and sentiment analysis
  • Role-based reporting
  • Contact centre analytics
  • Experience orchestration
  • Market research tools

Only in Microsoft Power Automate

  • Automated flows
  • Instant flows
  • Scheduled flows
  • Desktop automation
  • Process mining
  • Business process flows
  • Approval workflows
  • 500+ connectors

What people use each for

The jobs each tool is most often brought in to do.

Medallia

  • A retail or hospitality chain that wants customer feedback, digital behaviour and call transcripts unified in one platformnot Microsoft Power Automate
  • An enterprise with a dedicated CX team needing role-based dashboards from frontline staff to the executive teamnot Microsoft Power Automate
  • A contact centre wanting agent coaching and quality management driven by the same data as customer satisfaction scoresnot Microsoft Power Automate
  • A company running employee and customer experience programmes and wanting one vendor across bothnot Microsoft Power Automate

Microsoft Power Automate

  • Workflow Automationnot Medallia
  • Data Integrationnot Medallia
  • Process Automationnot Medallia
  • App Integrationnot Medallia
  • API Connectivitynot Medallia

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Medallia

  • There is no published pricing and no self-serve tier, so evaluating cost requires a sales process before any real budgeting can happen.
  • Implementation is a project, not a signup, and typically involves data integration and consulting work before the platform produces usable dashboards.
  • The breadth of modules means a buyer who only needs a simple survey tool is paying for enterprise infrastructure they will not use.
  • Switching away later means re-architecting how feedback is collected across the organisation, which creates real vendor lock-in once rolled out.
  • Smaller teams and mid-market companies are effectively priced out, since the platform and its go-to-market are built for large enterprise accounts.

Microsoft Power Automate

  • Free plan limited to 750 flow runs/month and standard connectors only; premium connectors require paid plans
  • Not suitable for long-running workflows; can fail unexpectedly without warning
  • Limited to simple linear logic; fails with complex workflows involving multiple stakeholders
  • Tasks cannot automate at scale when requiring more than approximately 60 users

Pricing, plan by plan

Medallia

On request
  • Medallia Experience Cloud$undefined/year
    • No published pricing, sold as a multi-year enterprise contract
    • Pricing depends on modules (CX, EX, contact centre, market research)
    • Implementation and integration typically charged separately

Microsoft Power Automate

Free
  • FreeFree
    • 750 flow runs/month
    • Standard connectors only
    • Basic cloud flows
  • Premium$15/user/month
    • Cloud flows (DPA)
    • Attended RPA
    • 250 MB Dataverse database
  • Process$150/bot/month
    • Unattended automation
    • Cloud and desktop flows
    • 50 MB Dataverse database
  • Hosted Process$215/bot/month
    • Microsoft-managed virtual machine
    • Unattended automation
    • Same Dataverse entitlements as Process plan

Which should you pick?

Choose Medallia if

  • You need multi-channel feedback capture.
  • You work on Web, iOS, Android.
  • You also want ai text and sentiment analysis.
Medallia review

Choose Microsoft Power Automate if

  • You need automated flows.
  • You want to start without paying.
  • You work on Web, Cloud, Desktop.
  • You also want instant flows.
Microsoft Power Automate review

Questions people ask

Is Medallia or Microsoft Power Automate better?
Neither clearly leads. Medallia starts at On request and Microsoft Power Automate at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Medallia or Microsoft Power Automate?
Microsoft Power Automate has a free tier; the other does not. Paid plans start at On request for Medallia and Free for Microsoft Power Automate.
Does Medallia or Microsoft Power Automate run on more platforms?
Medallia runs on Web, iOS, Android. Microsoft Power Automate runs on Web, Cloud, Desktop.
Can I use Microsoft Power Automate for free?
Yes. Microsoft Power Automate has a free tier, so you can try it without paying. Medallia starts at On request.
What is Medallia best used for?
Medallia is most often used for a retail or hospitality chain that wants customer feedback, digital behaviour and call transcripts unified in one platform, an enterprise with a dedicated cx team needing role-based dashboards from frontline staff to the executive team, a contact centre wanting agent coaching and quality management driven by the same data as customer satisfaction scores, a company running employee and customer experience programmes and wanting one vendor across both. Of those, a retail or hospitality chain that wants customer feedback, digital behaviour and call transcripts unified in one platform and an enterprise with a dedicated cx team needing role-based dashboards from frontline staff to the executive team are not what Microsoft Power Automate is typically brought in for.
What can Medallia do that Microsoft Power Automate cannot?
Medallia covers Multi-channel feedback capture, AI text and sentiment analysis, Role-based reporting, Contact centre analytics. Microsoft Power Automate covers Automated flows, Instant flows, Scheduled flows, Desktop automation.

Answered from the vendors’ own pages

Medallia: Is there a self-serve or free version?

No. Medallia sells only through direct sales with quoted enterprise contracts; there is no published price list.

Microsoft Power Automate: Is Power Automate included with Microsoft 365?

Yes. If you have an eligible Microsoft 365 subscription, you can use Power Automate at no extra cost for flows relying only on standard connectors (SharePoint, Outlook, Teams). Premium connectors (Salesforce, SAP, Oracle) require paid plans.

Source
Medallia: Can a mid-sized company buy Medallia?

Technically yes, but the sales motion, implementation cost and contract structure are built for large enterprise deployments, not smaller teams.

Microsoft Power Automate: How many flow runs are allowed on the free plan?

Power Automate's free tier (included with Microsoft 365) is limited to 750 flow runs per month and standard connectors only. Out of 900+ total connectors, the free plan only includes Microsoft ecosystem apps and limited third-party apps.

Source
Medallia: Does it replace a standalone survey tool?

It can collect surveys, but its value is in unifying multiple feedback channels; a company only needing surveys is better served by a cheaper dedicated tool.

Microsoft Power Automate: What's the difference between Premium and Process plans?

Premium ($15/user/month) provides attended automation with cloud flows and standard RPA. Process plan ($150/bot/month) enables unattended automation where bots run without human intervention on virtual machines for high-volume, repetitive tasks.

Source
Microsoft Power Automate: Does Power Automate support long-running workflows?

No. Power Automate is not suitable for long-lasting workflows because they can run without warning and fail unexpectedly. The platform is built for linear, branching logic (if-then) rather than complex, multi-step business processes involving multiple stakeholders.

Source
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