Is Mailgun or Octoboard better?

Neither clearly leads. Mailgun starts at Free and Octoboard at €25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Mailgun or Octoboard?

Mailgun has a free tier; the other does not. Paid plans start at Free for Mailgun and €25/month for Octoboard.

Does Mailgun or Octoboard run on more platforms?

Both run on Web, so platform support will not decide this one for you.

Can I use Mailgun for free?

Yes. Mailgun has a free tier, so you can try it without paying. Octoboard starts at €25/month.

What is Mailgun best used for?

Mailgun is most often used for transactional email delivery and smtp relay, email marketing at scale for developers and enterprises. Of those, transactional email delivery and smtp relay and email marketing at scale for developers and enterprises are not what Octoboard is typically brought in for.

What can Mailgun do that Octoboard cannot?

Octoboard covers White-label client portal, Client-based pricing, Automated SEO audits, Business analytics.

Marketing · head to head

Mailgun vs Octoboard

Mailgun

Marketing

Email delivery built for developers

From: Free
Rated: -

Full review Website

Octoboard

Marketing

Low-cost white-label client reporting and dashboards priced per connected client

From: €25/month
Rated: -

Full review Website

The short version

Only Mailgun has a free tier, so it costs nothing to try first.
Each has a real cost: Mailgun free tier limited to 100 emails per day, restricting high-volume use cases; Octoboard the interface and documentation are visibly less polished than AgencyAnalytics or Whatagraph, and agencies often spend longer than expected getting a first report to look presentable.
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Mailgun and Octoboard actually diverge.

Attributes where Mailgun and Octoboard differ
Attribute	Mailgun	Octoboard
Starting price	Free	€25/month
Pricing model	subscription	Per month by connected client count
Free tier	Yes	No

Identical on both: platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mailgun

Nothing recorded that Octoboard does not also cover.

Only in Octoboard

White-label client portal
Client-based pricing
Automated SEO audits
Business analytics
Scheduled report delivery
Data streaming and export

What people use each for

The jobs each tool is most often brought in to do.

Mailgun

Transactional email delivery and SMTP relaynot Octoboard
Email marketing at scale for developers and enterprisesnot Octoboard

Octoboard

A freelancer or two-person agency that needs client-branded reports without a two hundred dollar monthly platform billnot Mailgun
An agency that wants white labelling in the entry tier rather than paying to unlock itnot Mailgun
A small SEO shop that wants automated site audits and channel reporting from one subscriptionnot Mailgun
An agency with a large but shallow client roster where per-client pricing beats per-data-source pricingnot Mailgun

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mailgun

Free tier limited to 100 emails per day, restricting high-volume use cases
Log retention minimal on lower tiers (1 day on Free and Basic plans)
Add-on pricing for email validations and extra emails can accumulate quickly for high-traffic users

Octoboard

The interface and documentation are visibly less polished than AgencyAnalytics or Whatagraph, and agencies often spend longer than expected getting a first report to look presentable.
Connector reliability is the recurring complaint in this price bracket, and a silently stale connection means a client receives a report with wrong numbers before anyone notices.
Support is email based with no dedicated onboarding on the entry tiers, so a broken integration during a month-end reporting crunch can sit unresolved for days.
Because pricing is per connected client, an agency serving few clients with many channels each pays for capacity it does not use compared with per-source pricing.
Data retention and export options are thinner on lower tiers, so leaving Octoboard means losing report history rather than migrating it.

Pricing, plan by plan

Mailgun

Free

FreeFree
- 100 emails per day
- Basic APIs
- SMTP relay
Basic$15/monthly
- 10,000 emails per month
- No daily limits
- Monthly overage options
Foundation$35/monthly
- 50,000 emails per month
- 1,000 custom domains
- Email template builder
Scale$90/monthly
- 100,000 emails per month
- SAML SSO
- 5,000 email validations

Octoboard

€25/month

Agencies$25/month
- Five connected clients
- Unlimited users, dashboards and reports
- White labelling and custom email domain included

Which should you pick?

Choose Mailgun if

You want to start without paying.

Mailgun review

Choose Octoboard if

You need white-label client portal.
You also want client-based pricing.

Octoboard review

Questions people ask

Is Mailgun or Octoboard better?: Neither clearly leads. Mailgun starts at Free and Octoboard at €25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mailgun or Octoboard?: Mailgun has a free tier; the other does not. Paid plans start at Free for Mailgun and €25/month for Octoboard.
Does Mailgun or Octoboard run on more platforms?: Both run on Web, so platform support will not decide this one for you.
Can I use Mailgun for free?: Yes. Mailgun has a free tier, so you can try it without paying. Octoboard starts at €25/month.
What is Mailgun best used for?: Mailgun is most often used for transactional email delivery and smtp relay, email marketing at scale for developers and enterprises. Of those, transactional email delivery and smtp relay and email marketing at scale for developers and enterprises are not what Octoboard is typically brought in for.
What can Mailgun do that Octoboard cannot?: Octoboard covers White-label client portal, Client-based pricing, Automated SEO audits, Business analytics.

Answered from the vendors’ own pages

Mailgun: What happens when I exceed my monthly email quota?

Mailgun allows monthly overage options on paid plans. Extra emails are charged from $1.30 to $1.10 per 1,000 emails depending on plan tier. Enterprise customers negotiate custom rates.

Source

Octoboard: Is white labelling an upgrade?

No, it is included from the entry tier along with a custom email sending domain.

Mailgun: Can I upgrade from Free to a paid plan and when does billing begin?

Yes, you can upgrade to paid plans anytime. The first month is free on Foundation ($35/month) and Scale ($90/month) plans, with billing starting on month two.

Source

Octoboard: How is it priced?

Per connected client per month, roughly five dollars or euros each, with the entry bundle covering five clients.

Mailgun: What currencies and billing periods does Mailgun support?

Mailgun supports monthly billing in USD, EUR, and GBP. Charges are prorated for mid-month signups. Annual billing options are not explicitly listed on the pricing page.

Source

Octoboard: Are users charged?

No, users, dashboards and reports are unlimited on all tiers.

Octoboard: Does it do SEO audits?

Yes, automated site crawls are built in and can be scheduled into client reports.

Mailgun vs Octoboard

Mailgun

Octoboard

The short version

Where they differ

What each one covers

Only in Mailgun

Only in Octoboard

What people use each for

Mailgun

Octoboard

Where each one falls short

Mailgun

Octoboard

Pricing, plan by plan

Mailgun

Octoboard

Which should you pick?

Choose Mailgun if

Choose Octoboard if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Mailgun

More on Octoboard

Keep looking

Other head to heads