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Marketing Evolution vs Crazy Egg

Marketing Evolution logo

Marketing Evolution

Software

Advanced marketing analytics and attribution modeling

From
$5000/month
Rated
-
Full reviewWebsite
Crazy Egg logo

Crazy Egg

Software

Website optimization with heatmaps

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Marketing Evolution the Internet Archive's capture of Marketing Evolution's homepage on 20 December 2019 named distinct solutions, Marketing Measurement and Optimization, Media Planning, Brand Tracking and Professional Services, with no price figure published for any.; Crazy Egg the Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly
  • They diverge on capability: Marketing Evolution covers Multi-touch attribution, Crazy Egg covers Heatmaps.

Where they differ

Only the attributes on which Marketing Evolution and Crazy Egg actually diverge.

Attributes where Marketing Evolution and Crazy Egg differ
AttributeMarketing EvolutionCrazy Egg
Starting price$5000/month$29/month
Pricing modelsubscriptionUnknown
PlatformsWeb, Api, AnalyticsWeb, API
Founded20082006

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Marketing Evolution

  • Multi-touch attribution
  • Marketing mix modeling
  • Channel performance
  • ROI analysis
  • Forecasting
  • Budget optimization
  • Custom reporting
  • Advanced analytics

Only in Crazy Egg

  • Heatmaps
  • Scrollmaps
  • Confetti Reports
  • A/B Testing
  • Session Recordings
  • Shopify
  • WordPress
  • Squarespace

Both cover

  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Marketing Evolution

  • Attribution modelingnot Crazy Egg
  • Marketing ROInot Crazy Egg
  • Budget allocationnot Crazy Egg
  • Channel optimizationnot Crazy Egg

Crazy Egg

  • Click, scroll and move heatmaps on a pagenot Marketing Evolution
  • Session recordings to see where visitors strugglenot Marketing Evolution
  • A/B testing page variantsnot Marketing Evolution
  • Snapshot reports comparing behaviour over timenot Marketing Evolution

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Marketing Evolution

  • The Internet Archive's capture of Marketing Evolution's homepage on 20 December 2019 named distinct solutions, Marketing Measurement and Optimization, Media Planning, Brand Tracking and Professional Services, with no price figure published for any.

Crazy Egg

  • The Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly
  • All plans are billed annually rather than monthly
  • There is no free tier, only a trial
  • Reaching 500,000 pageviews means the Pro plan at $249 a month

Pricing, plan by plan

Marketing Evolution

$5000/month
  • Professional$5000/month
    • Basic attribution modeling
    • Multiple channels
    • Monthly reporting
  • Enterprise$undefined/month
    • Advanced attribution
    • Unlimited channels
    • Real-time analysis
  • Custom$undefined/month
    • Custom implementation
    • Professional services
    • Consulting included

Crazy Egg

$29/month

No published plan breakdown. See the Crazy Egg review.

Which should you pick?

Choose Marketing Evolution if

  • You need multi-touch attribution.
  • You work on Web, Api, Analytics.
  • You also want marketing mix modeling.
Marketing Evolution review

Choose Crazy Egg if

  • You need heatmaps.
  • You work on Web, API.
  • You also want scrollmaps.
Crazy Egg review

Questions people ask

Is Marketing Evolution or Crazy Egg better?
Neither clearly leads. Marketing Evolution starts at $5000/month and Crazy Egg at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Marketing Evolution or Crazy Egg?
Marketing Evolution starts at $5000/month and Crazy Egg at $29/month.
Does Marketing Evolution or Crazy Egg run on more platforms?
Marketing Evolution runs on Web, Api, Analytics. Crazy Egg runs on Web, API.
What is Marketing Evolution best used for?
Marketing Evolution is most often used for attribution modeling, marketing roi, budget allocation, channel optimization. Of those, attribution modeling and marketing roi are not what Crazy Egg is typically brought in for.
What can Marketing Evolution do that Crazy Egg cannot?
Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Crazy Egg covers Heatmaps, Scrollmaps, Confetti Reports, A/B Testing. Both handle Google Analytics.

Answered from the vendors’ own pages

Crazy Egg: How is Crazy Egg priced?

Crazy Egg starts at $29/month for 5,000 tracked pageviews and 50 recordings. Pricing scales to $599/month for Enterprise tier. A/B testing available from $99 plan up. Annual billing required with no monthly option. 30-day free trial available.

Source
Crazy Egg: What features does Crazy Egg include?

Crazy Egg provides heatmaps showing user clicks and scrolls, session recordings, A/B testing from the Plus tier up, and unlimited domains and team members across all plans.

Source
Crazy Egg: Does Crazy Egg offer a free trial?

Yes, Crazy Egg offers a 30-day free trial for all new users to test heatmaps and session recordings before committing to a paid plan.

Source
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