Is Madgicx or Umami better?

Neither clearly leads. Madgicx starts at $49/month and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Madgicx or Umami?

Umami has a free tier; the other does not. Paid plans start at $49/month for Madgicx and Free for Umami.

Does Madgicx or Umami run on more platforms?

Madgicx runs on web. Umami runs on Web, Linux.

Can I use Umami for free?

Yes. Umami has a free tier, so you can try it without paying. Madgicx starts at $49/month.

What is Madgicx best used for?

Madgicx is most often used for e-commerce brands automating meta and google ad budgets, agencies needing unified reporting across multiple ad channels, improving conversion attribution after ios tracking changes, building shareable client-facing ad performance dashboards. Of those, e-commerce brands automating meta and google ad budgets and agencies needing unified reporting across multiple ad channels are not what Umami is typically brought in for.

What can Madgicx do that Umami cannot?

Madgicx covers AI automation rules, Cross-channel reporting, Server-to-server tracking, One-Click Reports. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Marketing · head to head

Madgicx vs Umami

Madgicx

Marketing

AI ad management and analytics platform for Meta, Google, and TikTok advertising

From: $49/month
Rated: -

Full review Website

Umami

Marketing

Open source, cookie-free web analytics you can self-host for the cost of a database

From: Free
Rated: -

Full review Website

The short version

Only Umami has a free tier, so it costs nothing to try first.
Each has a real cost: Madgicx core plan pricing is not published upfront and instead scales with monthly ad spend, making cost comparison difficult before signing up.; Umami there is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
They diverge on capability: Madgicx covers AI automation rules, Umami covers Cookie-free tracking.
Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Madgicx and Umami actually diverge.

Attributes where Madgicx and Umami differ
Attribute	Madgicx	Umami
Starting price	$49/month	Free
Pricing model	usage-based	Per month by event count
Free tier	No	Yes
Platforms	web	Web, Linux

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Madgicx

AI automation rules
Cross-channel reporting
Server-to-server tracking
One-Click Reports
Audience and targeting tools

Only in Umami

Cookie-free tracking
Self-hosting
Small tracking script
Custom events
Funnels and goals
Multi-site and teams
Public dashboards
API access

What people use each for

The jobs each tool is most often brought in to do.

Madgicx

E-commerce brands automating Meta and Google ad budgetsnot Umami
Agencies needing unified reporting across multiple ad channelsnot Umami
Improving conversion attribution after iOS tracking changesnot Umami
Building shareable client-facing ad performance dashboardsnot Umami

Umami

A developer who wants traffic numbers on a personal or client site without adding a consent bannernot Madgicx
An organisation whose legal or procurement team has ruled out sending visitor data to a US advertising companynot Madgicx
A high-traffic site where hosted analytics priced by pageview band has become expensive and self-hosting removes the ceiling entirelynot Madgicx
A team that wants analytics data in a database they already control so they can query and join it themselvesnot Madgicx

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Madgicx

Core plan pricing is not published upfront and instead scales with monthly ad spend, making cost comparison difficult before signing up.
Server-to-server tracking and enhanced attribution are gated behind a separate $49/month Tracking Pro add-on rather than included by default.
The free trial is limited to 7 days, shorter than the 14-day trials common among competing ad platforms.

Umami

There is no cohort analysis, retention curve, session replay or multi-touch attribution, so a marketing team that needs to justify channel spend will still buy a second tool and Umami becomes a supplementary dashboard.
Self-hosting is only free in licence terms; you own the database, the upgrades, the backups and the query performance at scale, and a busy site's events table grows quickly enough to need real attention.
Because it stores no persistent identifier, it cannot follow a user across devices or sessions in any meaningful way, which makes returning-visitor and lifetime-value questions unanswerable by design rather than by omission.
Cloud overage is billed per event beyond the plan allowance, so a traffic spike or a badly instrumented custom event can produce a bill materially above the $20 or $200 headline before anyone notices.
It is maintained by a small team, so the pace of new capability is modest and enterprise expectations such as SSO, granular role permissions and formal support agreements are limited compared with commercial analytics vendors.

Pricing, plan by plan

Madgicx

$49/month

Madgicx Pro Complete with AI$undefined/month
- Pricing scales with monthly ad spend
- Automation, targeting, analytics, ad management
- Up to 5 dashboards
Tracking Pro Add-On$49/month
- Advanced tracking and attribution
- Server-to-server tracking
- Enhanced conversions with Facebook Click ID support

Umami

Free

Self-hostedFree
- MIT licensed, no licence fee
- No event limit imposed by the software
- Unlimited websites and users
Cloud HobbyFree
- Up to 100,000 events per month
- 3 websites
- 6 months data retention
Cloud Pro$20/month
- Up to 1,000,000 events per month
- Unlimited websites
- Unlimited team members
Cloud Business$200/month
- Up to 10,000,000 events per month
- All Pro features
- Higher volume overage rate

Which should you pick?

Choose Madgicx if

You need ai automation rules.
You work on web.
You also want cross-channel reporting.

Madgicx review

Choose Umami if

You need cookie-free tracking.
You want to start without paying.
You work on Web, Linux.
You also want self-hosting.

Umami review

Questions people ask

Is Madgicx or Umami better?: Neither clearly leads. Madgicx starts at $49/month and Umami at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Madgicx or Umami?: Umami has a free tier; the other does not. Paid plans start at $49/month for Madgicx and Free for Umami.
Does Madgicx or Umami run on more platforms?: Madgicx runs on web. Umami runs on Web, Linux.
Can I use Umami for free?: Yes. Umami has a free tier, so you can try it without paying. Madgicx starts at $49/month.
What is Madgicx best used for?: Madgicx is most often used for e-commerce brands automating meta and google ad budgets, agencies needing unified reporting across multiple ad channels, improving conversion attribution after ios tracking changes, building shareable client-facing ad performance dashboards. Of those, e-commerce brands automating meta and google ad budgets and agencies needing unified reporting across multiple ad channels are not what Umami is typically brought in for.
What can Madgicx do that Umami cannot?: Madgicx covers AI automation rules, Cross-channel reporting, Server-to-server tracking, One-Click Reports. Umami covers Cookie-free tracking, Self-hosting, Small tracking script, Custom events.

Answered from the vendors’ own pages

Madgicx: How is Madgicx priced?

The core plan's price scales with a business's monthly ad spend rather than a flat fee, with monthly, quarterly, or annual billing options.

Source

Umami: Is Umami really free?

Self-hosted, yes; it is MIT licensed with no event cap. You pay for the server and database. Umami Cloud has a free tier at 100,000 events a month and paid tiers from $20.

Madgicx: Is there a free trial?

Madgicx offers a 7-day free trial with no credit card required, including access to all features and up to 5 report dashboards.

Source

Umami: Do I need a cookie consent banner?

For Umami analytics specifically, generally no, because it sets no cookies and stores no personal data. Other tags on your site may still require one.

Madgicx: What does Madgicx integrate with?

One-Click Reports pull data from Meta Ads, Google Ads, Google Analytics 4, Shopify, Klaviyo, and TikTok across unlimited ad accounts.

Source

Umami: Can it replace Google Analytics?

For traffic, referrers and event counts, yes. For attribution modelling, audiences and advertising integration, no.

Madgicx: Can I cancel the trial anytime?

The free trial can be cancelled anytime with no penalties mentioned on the pricing page.

Source

Umami: What does it need to run?

A container and a PostgreSQL or MySQL database. Most people deploy it on infrastructure they already pay for.

Madgicx vs Umami

Madgicx

Umami

The short version

Where they differ

What each one covers

Only in Madgicx

Only in Umami

What people use each for

Madgicx

Umami

Where each one falls short

Madgicx

Umami

Pricing, plan by plan

Madgicx

Umami

Which should you pick?

Choose Madgicx if

Choose Umami if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Madgicx

More on Umami

Keep looking

Other head to heads