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Business Intelligence · head to head

Luzmo vs Recurly

Luzmo logo

Luzmo

Business Intelligence

Embedded analytics for SaaS products, billed by monthly active dashboard users

From
€995/month
Rated
-
Full reviewWebsite
Recurly logo

Recurly

Accounting

The subscription management platform built for growth

From
$249/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Luzmo billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.; Recurly starter is $249 a month plus 0.9 percent of billing volume above the first $40K, so the cost rises with revenue rather than with usage
  • They diverge on capability: Luzmo covers Multi-tenant row-level security, Recurly covers Subscription billing.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Luzmo and Recurly actually diverge.

Attributes where Luzmo and Recurly differ
AttributeLuzmoRecurly
Starting price€995/month$249/month
Pricing modelPer month by monthly active user countsubscription
PlatformsWebWeb, Api
CategoryBusiness IntelligenceAccounting
FoundedUnknown2009

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Luzmo

  • Multi-tenant row-level security
  • Embeddable editor
  • Theming and white labelling
  • SDKs and APIs
  • Luzmo IQ
  • Scheduled exports

Only in Recurly

  • Subscription billing
  • Revenue recovery
  • Payment gateway optimization
  • Analytics
  • API
  • Stripe
  • PayPal
  • Braintree

What people use each for

The jobs each tool is most often brought in to do.

Luzmo

  • A B2B SaaS product that needs customer-facing dashboards without hiring a front-end data visualisation teamnot Recurly
  • A vertical software vendor that wants to sell an analytics module as a paid add-onnot Recurly
  • A product where each customer must only see their own rows and the security boundary has to be provable to an auditornot Recurly
  • A team that wants end customers to build their own charts rather than filing feature requests for every new reportnot Recurly

Recurly

  • Subscription billing and recurring invoicingnot Luzmo
  • Dunning and failed payment recoverynot Luzmo
  • Trials, plan changes and promotionsnot Luzmo
  • Revenue recognition through the RevRec add-onnot Luzmo
  • Shopify-native subscriptions with subscribe and savenot Luzmo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Luzmo

  • Billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
  • The entry price of EUR 995 per month billed annually rules it out for early-stage products, so the realistic buyer already has meaningful revenue.
  • It is built for embedding rather than internal analysis, so most customers still pay for a second BI tool for their own staff, doubling the analytics line item.
  • The semantic modelling layer is lighter than a dedicated one such as dbt or Cube, so complex metric definitions often have to be pre-computed in the warehouse before Luzmo sees them.
  • As a smaller European vendor it has less connector breadth and a smaller partner ecosystem than the US incumbents, and unusual data sources frequently need an intermediate warehouse hop.

Recurly

  • Starter is $249 a month plus 0.9 percent of billing volume above the first $40K, so the cost rises with revenue rather than with usage
  • All-Access is quoted at under 1 percent of billing volume with a $1M minimum, putting it out of reach of smaller merchants
  • Only one dunning campaign on Starter; multiple campaigns need All-Access
  • SSO, multicurrency and payments orchestration are All-Access only
  • Revenue recognition and the Engage churn tooling are separate add-ons at $850 and $1,600 a month

Pricing, plan by plan

Luzmo

€995/month
  • Starter$995/month
    • Embedded dashboards with white labelling
    • Custom charts
    • APIs and SDKs
  • Premium$2495/month
    • Everything in Starter
    • End-customer self-service dashboard building
    • Luzmo IQ conversational insights
  • Enterprise$undefined/year
    • Dedicated VPC option
    • Flexible hosting region
    • OIDC single sign-on

Recurly

$249/month
  • Starter$249/month
    • Automated global subscription billing
    • Flexible plans and static churn-prevention tools
    • 1 dunning campaign
  • All-Access$null/month
    • Everything in Starter plus AI-powered agents and analytics
    • Intelligent churn-prevention with multiple dunning campaigns
    • Advanced pricing and promotions
  • All-Access for Shopify$null/month
    • Intelligent churn-prevention and customized bundles
    • Subscribe and save, prepaid/gift subscriptions
    • Hybrid subscription support and cancel-save flows

Which should you pick?

Choose Luzmo if

  • You need multi-tenant row-level security.
  • You also want embeddable editor.
Luzmo review

Choose Recurly if

  • You need subscription billing.
  • You work on Web, Api.
  • You also want revenue recovery.
Recurly review

Questions people ask

Is Luzmo or Recurly better?
Neither clearly leads. Luzmo starts at €995/month and Recurly at $249/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Luzmo or Recurly?
Luzmo starts at €995/month and Recurly at $249/month.
Does Luzmo or Recurly run on more platforms?
Luzmo runs on Web. Recurly runs on Web, Api.
What is Luzmo best used for?
Luzmo is most often used for a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team, a vertical software vendor that wants to sell an analytics module as a paid add-on, a product where each customer must only see their own rows and the security boundary has to be provable to an auditor, a team that wants end customers to build their own charts rather than filing feature requests for every new report. Of those, a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team and a vertical software vendor that wants to sell an analytics module as a paid add-on are not what Recurly is typically brought in for.
What can Luzmo do that Recurly cannot?
Luzmo covers Multi-tenant row-level security, Embeddable editor, Theming and white labelling, SDKs and APIs. Recurly covers Subscription billing, Revenue recovery, Payment gateway optimization, Analytics.

Answered from the vendors’ own pages

Luzmo: Is Luzmo the same as Cumul.io?

Yes. Cumul.io rebranded to Luzmo; it is the same company and product line.

Recurly: What does Recurly's Starter plan cost?

Recurly Starter plan costs 249 USD monthly plus 0.9 percent of billing volume, with the first 40000 USD monthly volume included in the base fee.

Source
Luzmo: How is it priced?

By monthly active users of your embedded dashboards, from EUR 995 per month on Starter billed annually.

Recurly: What is the minimum commitment for Recurly's All-Access plan?

All-Access plans require a minimum 1 million USD annual commitment, billed annually at less than 1 percent of billing volume.

Source
Luzmo: Is there a free tier?

No, only a trial. There is no perpetual free plan.

Luzmo: Can our customers build their own dashboards?

Yes, but the embeddable editor for end-customer self-service sits on the Premium tier.

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