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Business Intelligence · head to head

Luzmo vs Orb

Luzmo logo

Luzmo

Business Intelligence

Embedded analytics for SaaS products, billed by monthly active dashboard users

From
€995/month
Rated
-
Full reviewWebsite
Orb logo

Orb

Accounting

Revenue design platform automating usage-based billing and pricing strategy

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Luzmo billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.; Orb custom pricing model requires sales consultation, no transparent public pricing
  • They diverge on capability: Luzmo covers Multi-tenant row-level security, Orb covers Usage metering.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Luzmo and Orb actually diverge.

Attributes where Luzmo and Orb differ
AttributeLuzmoOrb
Starting price€995/monthOn request
Pricing modelPer month by monthly active user countCustom pricing based on billing volume and events
PlatformsWebWeb, API
CategoryBusiness IntelligenceAccounting

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Luzmo

  • Multi-tenant row-level security
  • Embeddable editor
  • Theming and white labelling
  • SDKs and APIs
  • Luzmo IQ
  • Scheduled exports

Only in Orb

  • Usage metering
  • Automated billing
  • Pricing modeling
  • Revenue recognition
  • Spend controls
  • Pricing calculator
  • NetSuite integration
  • Data warehouse sync

What people use each for

The jobs each tool is most often brought in to do.

Luzmo

  • A B2B SaaS product that needs customer-facing dashboards without hiring a front-end data visualisation teamnot Orb
  • A vertical software vendor that wants to sell an analytics module as a paid add-onnot Orb
  • A product where each customer must only see their own rows and the security boundary has to be provable to an auditornot Orb
  • A team that wants end customers to build their own charts rather than filing feature requests for every new reportnot Orb

Orb

  • Implementing usage-based billing for cloud infrastructure providersnot Luzmo
  • Modeling and testing multiple pricing strategies before launchnot Luzmo
  • Automating revenue recognition for financial reportingnot Luzmo
  • Managing complex hybrid pricing (seats plus usage) at scalenot Luzmo
  • Providing customers real-time spend controls and usage visibilitynot Luzmo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Luzmo

  • Billing by monthly active users means commercial success is punished: getting every one of your customers into the dashboard weekly is exactly the outcome that pushes you into the next tier.
  • The entry price of EUR 995 per month billed annually rules it out for early-stage products, so the realistic buyer already has meaningful revenue.
  • It is built for embedding rather than internal analysis, so most customers still pay for a second BI tool for their own staff, doubling the analytics line item.
  • The semantic modelling layer is lighter than a dedicated one such as dbt or Cube, so complex metric definitions often have to be pre-computed in the warehouse before Luzmo sees them.
  • As a smaller European vendor it has less connector breadth and a smaller partner ecosystem than the US incumbents, and unusual data sources frequently need an intermediate warehouse hop.

Orb

  • Custom pricing model requires sales consultation, no transparent public pricing
  • Pricing based on both events and billing volume adds complexity to cost estimation
  • Enterprise-focused positioning may be overkill for simple subscription use cases
  • Requires integration with existing accounting systems for full value
  • Limited information on free tier or trial availability

Pricing, plan by plan

Luzmo

€995/month
  • Starter$995/month
    • Embedded dashboards with white labelling
    • Custom charts
    • APIs and SDKs
  • Premium$2495/month
    • Everything in Starter
    • End-customer self-service dashboard building
    • Luzmo IQ conversational insights
  • Enterprise$undefined/year
    • Dedicated VPC option
    • Flexible hosting region
    • OIDC single sign-on

Orb

On request
  • Core$undefined/custom
    • Real-time event ingestion (up to 250K+ events/second)
    • Real-time alerting
    • Hybrid and usage-based billing
  • Advanced$undefined/custom
    • All Core features
    • Data warehouse sync
    • Salesforce integration
  • Enterprise$undefined/custom
    • All Advanced features
    • Enterprise-grade SLAs
    • Dedicated support

Which should you pick?

Choose Luzmo if

  • You need multi-tenant row-level security.
  • You also want embeddable editor.
Luzmo review

Choose Orb if

  • You need usage metering.
  • You work on Web, API.
  • You also want automated billing.
Orb review

Questions people ask

Is Luzmo or Orb better?
Neither clearly leads. Luzmo starts at €995/month and Orb at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Luzmo or Orb?
Luzmo starts at €995/month and Orb at On request.
Does Luzmo or Orb run on more platforms?
Luzmo runs on Web. Orb runs on Web, API.
What is Luzmo best used for?
Luzmo is most often used for a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team, a vertical software vendor that wants to sell an analytics module as a paid add-on, a product where each customer must only see their own rows and the security boundary has to be provable to an auditor, a team that wants end customers to build their own charts rather than filing feature requests for every new report. Of those, a b2b saas product that needs customer-facing dashboards without hiring a front-end data visualisation team and a vertical software vendor that wants to sell an analytics module as a paid add-on are not what Orb is typically brought in for.
What can Luzmo do that Orb cannot?
Luzmo covers Multi-tenant row-level security, Embeddable editor, Theming and white labelling, SDKs and APIs. Orb covers Usage metering, Automated billing, Pricing modeling, Revenue recognition.

Answered from the vendors’ own pages

Luzmo: Is Luzmo the same as Cumul.io?

Yes. Cumul.io rebranded to Luzmo; it is the same company and product line.

Orb: How does Orb pricing work?

Orb uses custom pricing based on your billing volume (total value of invoices) and events (raw data records ingested). Specific costs must be discussed with their sales team.

Source
Luzmo: How is it priced?

By monthly active users of your embedded dashboards, from EUR 995 per month on Starter billed annually.

Orb: What is the difference between Core, Advanced, and Enterprise plans?

Core includes event ingestion and basic billing automation. Advanced adds data warehouse sync and Salesforce/NetSuite integrations. Enterprise adds SLAs, dedicated support, and mission-critical guarantees.

Source
Luzmo: Is there a free tier?

No, only a trial. There is no perpetual free plan.

Orb: Can Orb handle hybrid pricing models?

Yes. Orb supports hybrid pricing combining seat-based, usage-based, and flat-rate components, making it suitable for complex monetization strategies.

Source
Luzmo: Can our customers build their own dashboards?

Yes, but the embeddable editor for end-customer self-service sits on the Premium tier.

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